Search Results

There are 37805 results for: content related to: Bibliography

  1. A

    The Concise Encyclopedia of Communication

    Wolfgang Donsbach, Pages: 1–42, 2015

    Published Online : 6 FEB 2015, DOI: 10.1002/9781118789353.ch1

  2. International Advertising Creativity

    The Handbook of International Advertising Research

    Hong Cheng, Pages: 203–237, 2014

    Published Online : 24 JAN 2014, DOI: 10.1002/9781118378465.ch11

  3. Global Advertising Histories: an Australian Perspective

    History Compass

    Volume 12, Issue 4, April 2014, Pages: 321–332, Jackie Dickenson

    Version of Record online : 2 APR 2014, DOI: 10.1111/hic3.12151

  4. Occupations in Advertising

    Occupations: The Vocational Guidance Journal

    Volume 16, Issue 5, February 1938, Pages: 435–444,

    Version of Record online : 29 DEC 2011, DOI: 10.1002/j.2164-5892.1938.tb01872.x

  5. You have free access to this content
    References

    Seducing the Subconscious: The Psychology of Emotional Influence in Advertising

    Robert Heath, Pages: 229–237, 2012

    Published Online : 20 MAR 2012, DOI: 10.1002/9781119967637.refs

  6. You have free access to this content
    Recommended Reading

    The Seven Lost Secrets of Success: Million Dollar Ideas of Bruce Barton, America's Forgotten Genius

    Joe Vitale, Pages: 182–184, 2011

    Published Online : 18 NOV 2011, DOI: 10.1002/9781118258101.refs

  7. Defining Trade Characters and Their Role In American Popular Culture

    The Journal of Popular Culture

    Volume 29, Issue 4, Spring 1996, Pages: 143–158, Barbara J. Phillips

    Version of Record online : 5 MAR 2004, DOI: 10.1111/j.0022-3840.1996.1438797.x

  8. Advertising and Consumerism

    A Companion to Popular Culture

    Gary Burns, Pages: 341–360, 2016

    Published Online : 5 MAR 2016, DOI: 10.1002/9781118883341.ch19

  9. New Media and International Advertising

    The Handbook of International Advertising Research

    Hong Cheng, Pages: 161–183, 2014

    Published Online : 24 JAN 2014, DOI: 10.1002/9781118378465.ch9

  10. Television Advertising as Textual and Economic Systems

    A Companion to Television

    Janet Wasko, Pages: 217–237, 2007

    Published Online : 26 NOV 2007, DOI: 10.1002/9780470997130.ch12

  11. The Regulation of Government Advertising in Australia: The Politicisation of a Public Policy Issue

    Australian Journal of Public Administration

    Volume 66, Issue 4, December 2007, Pages: 438–452, Sally Young

    Version of Record online : 8 NOV 2007, DOI: 10.1111/j.1467-8500.2007.00555.x

  12. Looking for Meaning in All the Wrong Places: Why Negative Advertising Is a Suspect Category

    Journal of Communication

    Volume 51, Issue 4, December 2001, Pages: 775–800, Glenn W. Richardson Jr.

    Version of Record online : 10 JAN 2006, DOI: 10.1111/j.1460-2466.2001.tb02906.x

  13. The Food Marketing Defense Model: Integrating Psychological Research to Protect Youth and Inform Public Policy

    Social Issues and Policy Review

    Volume 3, Issue 1, December 2009, Pages: 211–271, Jennifer L. Harris, Kelly D. Brownell and John A. Bargh

    Version of Record online : 24 NOV 2009, DOI: 10.1111/j.1751-2409.2009.01015.x

  14. Building consumer–brand relationship: A cross-cultural experiential view

    Psychology & Marketing

    Volume 23, Issue 11, November 2006, Pages: 927–959, Pao-Long Chang and Ming-Hua Chieng

    Version of Record online : 5 OCT 2006, DOI: 10.1002/mar.20140

  15. Hacks, Flacks, and Counter-Attacks: Cigarette Advertising, Sponsored Research, and Controversies

    Journal of Social Issues

    Volume 53, Issue 1, Spring 1997, Pages: 53–74, Richard W. Pollay

    Version of Record online : 9 APR 2010, DOI: 10.1111/j.1540-4560.1997.tb02431.x

  16. You have free access to this content
    International Advertising Research

    The Handbook of International Advertising Research

    Hong Cheng, Pages: 1–31, 2014

    Published Online : 24 JAN 2014, DOI: 10.1002/9781118378465.ch1

  17. ADVERTISING'S ELUSIVE ECONOMIC RATIONALE: PUBLIC POLICY AND TAXATION

    Journal of Economic Surveys

    Ciaran Driver

    Version of Record online : 27 JUL 2015, DOI: 10.1111/joes.12122

  18. Internal Auditing and Corruption within Government: The Case of the Canadian Sponsorship Program

    Contemporary Accounting Research

    Volume 30, Issue 3, Fall 2013 (September), Pages: 1223–1250, Dean Neu, Jeff Everett and Abu Shiraz Rahaman

    Version of Record online : 16 APR 2013, DOI: 10.1111/j.1911-3846.2012.01195.x

  19. Advertising and Consumer Culture

    Standard Article

    The International Encyclopedia of Media Studies

    Inger L. Stole

    Published Online : 28 DEC 2012, DOI: 10.1002/9781444361506.wbiems021

  20. United colors and untied meanings: Benetton and the commodification of social issues

    Journal of Communication

    Volume 47, Issue 3, September 1997, Pages: 3–25, SA Tinic

    Version of Record online : 7 FEB 2006, DOI: 10.1111/j.1460-2466.1997.tb02714.x