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There are 43242 results for: content related to: Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?

  1. Personal Word of Mouth, Virtual Word of Mouth, and Innovation Use

    Journal of Product Innovation Management

    Volume 30, Issue 1, January 2013, Pages: 17–30, Tomoko Kawakami, Kazuhiro Kishiya and Mark E. Parry

    Article first published online : 17 OCT 2012, DOI: 10.1111/j.1540-5885.2012.00983.x

  2. The Effects of Electronic Word of Mouth on Product Judgment and Choice: The Moderating Role of the Sense of Virtual Community

    Journal of Applied Social Psychology

    Volume 42, Issue 9, September 2012, Pages: 2326–2347, JEN-HUNG HUANG, TENG-TAI HSIAO and YI-FEN CHEN

    Article first published online : 13 AUG 2012, DOI: 10.1111/j.1559-1816.2012.00943.x

  3. The Effect of Personal and Virtual Word-of-Mouth on Technology Acceptance

    Journal of Product Innovation Management

    Volume 29, Issue 6, November 2012, Pages: 952–966, Mark E. Parry, Tomoko Kawakami and Kazuhiro Kishiya

    Article first published online : 28 JUN 2012, DOI: 10.1111/j.1540-5885.2012.00972.x

  4. You have free access to this content
    Disentangling the Effects of Social Network Density on Electronic Word-of-Mouth (eWOM) Intention

    Journal of Computer-Mediated Communication

    Volume 14, Issue 2, January 2009, Pages: 352–367, Dongyoung Sohn

    Article first published online : 30 MAR 2009, DOI: 10.1111/j.1083-6101.2009.01444.x

  5. Virtual Word of Mouth and Willingness to Pay for Consumer Electronic Innovations

    Journal of Product Innovation Management

    Volume 32, Issue 2, March 2015, Pages: 192–200, Mark E. Parry and Tomoko Kawakami

    Article first published online : 3 JUN 2014, DOI: 10.1111/jpim.12178

  6. Determinant factors of mobile-based word-of-mouth campaign referral among Japanese adolescents

    Psychology & Marketing

    Volume 25, Issue 8, August 2008, Pages: 714–731, Shintaro Okazaki

    Article first published online : 10 JUL 2008, DOI: 10.1002/mar.20235

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    e-WOM Scale: word-of-mouth measurement scale for e-services context

    Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration

    Volume 27, Issue 1, March 2010, Pages: 5–23, Isabelle Goyette, Line Ricard, Jasmin Bergeron and François Marticotte

    Article first published online : 20 APR 2010, DOI: 10.1002/cjas.129

  8. You have free access to this content
    E-Word-of-Mouth on health social networking sites: An opportunity for tailored health communication

    Journal of Consumer Behaviour

    Volume 10, Issue 6, November/December 2011, Pages: 322–331, Bo Liang and Debra L. Scammon

    Article first published online : 23 DEC 2011, DOI: 10.1002/cb.378

  9. Mass communication, social influence, and consumer behavior: two field experiments

    Journal of Applied Social Psychology

    Volume 43, Issue 7, July 2013, Pages: 1353–1368, Bernad Batinic and Markus Appel

    Article first published online : 16 JUN 2013, DOI: 10.1111/jasp.12090

  10. Understanding the Relationship between Individualism and Word of Mouth: A Self-Enhancement Explanation

    Psychology & Marketing

    Volume 31, Issue 6, June 2014, Pages: 416–425, Anders Hauge Wien and Svein Ottar Olsen

    Article first published online : 22 APR 2014, DOI: 10.1002/mar.20704

  11. The Impact of Word of Mouth Sources on the Perceived Usefulness of an Innovation

    Journal of Product Innovation Management

    Volume 30, Issue 6, November 2013, Pages: 1112–1127, Tomoko Kawakami and Mark E. Parry

    Article first published online : 7 JUL 2013, DOI: 10.1111/jpim.12049

  12. How online social interactions influence customer information contribution behavior in online social shopping communities: A social learning theory perspective

    Journal of the Association for Information Science and Technology

    Christy M.K. Cheung, Ivy L.B. Liu and Matthew K.O. Lee

    Article first published online : 8 JAN 2015, DOI: 10.1002/asi.23340

  13. Twenty-Five Years of Word-of-Mouth Studies: A Critical Review of Tourism Research

    International Journal of Tourism Research

    Ilenia Confente

    Article first published online : 6 NOV 2014, DOI: 10.1002/jtr.2029

  14. “Never eat in that restaurant, I did!”: Exploring why people engage in negative word-of-mouth communication

    Psychology & Marketing

    Volume 24, Issue 8, August 2007, Pages: 661–680, Inge M. Wetzer, Marcel Zeelenberg and Rik Pieters

    Article first published online : 19 JUN 2007, DOI: 10.1002/mar.20178

  15. Bittersweet! Understanding and Managing Electronic Word of Mouth

    Journal of Public Affairs

    Volume 13, Issue 2, May 2013, Pages: 146–159, Jan Kietzmann and Ana Canhoto

    Article first published online : 20 JUN 2013, DOI: 10.1002/pa.1470

  16. Why are you telling me this? An examination into negative consumer reviews on the Web

    Journal of Interactive Marketing

    Volume 21, Issue 4, Autumn (Fall) 2007, Pages: 76–94, Shahana Sen and Dawn Lerman

    Article first published online : 6 NOV 2007, DOI: 10.1002/dir.20090

  17. The effect of consumption emotions on satisfaction and word-of-mouth communications

    Psychology & Marketing

    Volume 24, Issue 12, December 2007, Pages: 1085–1108, Riadh Ladhari

    Article first published online : 7 NOV 2007, DOI: 10.1002/mar.20195

  18. The impact of the opinions of others on variety-seeking behavior

    Journal of Applied Social Psychology

    Volume 43, Issue 5, May 2013, Pages: 917–927, Shih-Chieh Chuang, Yin-Hui Cheng, Sui-Min Wang and Shu-Yu Cheng

    Article first published online : 3 MAY 2013, DOI: 10.1111/jasp.12054

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    Online Word-of-Mouth (or Mouse): An Exploration of Its Antecedents and Consequences

    Journal of Computer-Mediated Communication

    Volume 11, Issue 4, July 2006, Pages: 1104–1127, Tao Sun, Seounmi Youn, Guohua Wu and Mana Kuntaraporn

    Article first published online : 9 OCT 2006, DOI: 10.1111/j.1083-6101.2006.00310.x

  20. e-WOM scale : Une échelle de mesure du bouche-à-oreille dans un contexte de services électroniques

    Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration

    Volume 27, Issue 1, March 2010, Pages: i–xx, Isabelle Goyette, Line Ricard, Jasmin Bergeron and François Marticotte

    Article first published online : 23 DEC 2010, DOI: 10.1002/cjas.135