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There are 35024 results for: content related to: Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?

  1. The Effects of Electronic Word of Mouth on Product Judgment and Choice: The Moderating Role of the Sense of Virtual Community

    Journal of Applied Social Psychology

    Volume 42, Issue 9, September 2012, Pages: 2326–2347, JEN-HUNG HUANG, TENG-TAI HSIAO and YI-FEN CHEN

    Version of Record online : 13 AUG 2012, DOI: 10.1111/j.1559-1816.2012.00943.x

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    E-Word-of-Mouth on health social networking sites: An opportunity for tailored health communication

    Journal of Consumer Behaviour

    Volume 10, Issue 6, November/December 2011, Pages: 322–331, Bo Liang and Debra L. Scammon

    Version of Record online : 23 DEC 2011, DOI: 10.1002/cb.378

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    Disentangling the Effects of Social Network Density on Electronic Word-of-Mouth (eWOM) Intention

    Journal of Computer-Mediated Communication

    Volume 14, Issue 2, January 2009, Pages: 352–367, Dongyoung Sohn

    Version of Record online : 30 MAR 2009, DOI: 10.1111/j.1083-6101.2009.01444.x

  4. Personal Word of Mouth, Virtual Word of Mouth, and Innovation Use

    Journal of Product Innovation Management

    Volume 30, Issue 1, January 2013, Pages: 17–30, Tomoko Kawakami, Kazuhiro Kishiya and Mark E. Parry

    Version of Record online : 17 OCT 2012, DOI: 10.1111/j.1540-5885.2012.00983.x

  5. Bittersweet! Understanding and Managing Electronic Word of Mouth

    Journal of Public Affairs

    Volume 13, Issue 2, May 2013, Pages: 146–159, Jan Kietzmann and Ana Canhoto

    Version of Record online : 20 JUN 2013, DOI: 10.1002/pa.1470

  6. The Effect of Personal and Virtual Word-of-Mouth on Technology Acceptance

    Journal of Product Innovation Management

    Volume 29, Issue 6, November 2012, Pages: 952–966, Mark E. Parry, Tomoko Kawakami and Kazuhiro Kishiya

    Version of Record online : 28 JUN 2012, DOI: 10.1111/j.1540-5885.2012.00972.x

  7. Determinant factors of mobile-based word-of-mouth campaign referral among Japanese adolescents

    Psychology & Marketing

    Volume 25, Issue 8, August 2008, Pages: 714–731, Shintaro Okazaki

    Version of Record online : 10 JUL 2008, DOI: 10.1002/mar.20235

  8. When eWOM becomes cynical

    International Journal of Consumer Studies

    Volume 40, Issue 3, May 2016, Pages: 290–298, Bernardo Amezcua and Claudia Quintanilla

    Version of Record online : 5 APR 2016, DOI: 10.1111/ijcs.12254

  9. Twenty-Five Years of Word-of-Mouth Studies: A Critical Review of Tourism Research

    International Journal of Tourism Research

    Volume 17, Issue 6, November/December 2015, Pages: 613–624, Ilenia Confente

    Version of Record online : 6 NOV 2014, DOI: 10.1002/jtr.2029

  10. Social Sharing of Online Videos: Examining American Consumers’ Video Sharing Attitudes, Intent, and Behavior

    Psychology & Marketing

    Volume 32, Issue 9, September 2015, Pages: 907–919, Hongwei Chris Yang and Yingqi Wang

    Version of Record online : 11 AUG 2015, DOI: 10.1002/mar.20826

  11. Twitter power: Tweets as electronic word of mouth

    Journal of the American Society for Information Science and Technology

    Volume 60, Issue 11, November 2009, Pages: 2169–2188, Bernard J. Jansen, Mimi Zhang, Kate Sobel and Abdur Chowdury

    Version of Record online : 6 JUL 2009, DOI: 10.1002/asi.21149

  12. The impact of the opinions of others on variety-seeking behavior

    Journal of Applied Social Psychology

    Volume 43, Issue 5, May 2013, Pages: 917–927, Shih-Chieh Chuang, Yin-Hui Cheng, Sui-Min Wang and Shu-Yu Cheng

    Version of Record online : 3 MAY 2013, DOI: 10.1111/jasp.12054

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    Evaluating the Wisdom of Strangers: The Perceived Credibility of Online Consumer Reviews on Yelp

    Journal of Computer-Mediated Communication

    Volume 20, Issue 1, January 2015, Pages: 67–82, Young-shin Lim and Brandon Van Der Heide

    Version of Record online : 25 AUG 2014, DOI: 10.1111/jcc4.12093

  14. In Search of Negativity Bias: An Empirical Study of Perceived Helpfulness of Online Reviews

    Psychology & Marketing

    Volume 30, Issue 11, November 2013, Pages: 971–984, Philip Fei Wu

    Version of Record online : 6 OCT 2013, DOI: 10.1002/mar.20660

  15. Virtual Word of Mouth and Willingness to Pay for Consumer Electronic Innovations

    Journal of Product Innovation Management

    Volume 32, Issue 2, March 2015, Pages: 192–200, Mark E. Parry and Tomoko Kawakami

    Version of Record online : 3 JUN 2014, DOI: 10.1111/jpim.12178

  16. Strategies for Adopting Consumer-generated Media in Small-sized to Medium-sized Tourism Enterprises

    International Journal of Tourism Research

    Volume 17, Issue 5, September/October 2015, Pages: 432–441, Stephen Burgess, Carmine Sellitto, Carmen Cox and Jeremy Buultjens

    Version of Record online : 12 MAY 2014, DOI: 10.1002/jtr.2008

  17. Understanding the Relationship between Individualism and Word of Mouth: A Self-Enhancement Explanation

    Psychology & Marketing

    Volume 31, Issue 6, June 2014, Pages: 416–425, Anders Hauge Wien and Svein Ottar Olsen

    Version of Record online : 22 APR 2014, DOI: 10.1002/mar.20704

  18. Personality Antecedents of Customer Citizenship Behaviors in Online Shopping Situations

    Psychology & Marketing

    Volume 31, Issue 4, April 2014, Pages: 251–263, Nwamaka A. Anaza

    Version of Record online : 7 MAR 2014, DOI: 10.1002/mar.20692

  19. The Impact of Word of Mouth Sources on the Perceived Usefulness of an Innovation

    Journal of Product Innovation Management

    Volume 30, Issue 6, November 2013, Pages: 1112–1127, Tomoko Kawakami and Mark E. Parry

    Version of Record online : 7 JUL 2013, DOI: 10.1111/jpim.12049

  20. Example, please! Comparing the effects of single customer reviews and aggregate review scores on online shoppers' product evaluations

    Journal of Consumer Behaviour

    Volume 14, Issue 2, March/April 2015, Pages: 103–114, Marc Ziegele and Mathias Weber

    Version of Record online : 27 NOV 2014, DOI: 10.1002/cb.1503