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There are 20238 results for: content related to: Modeling category-level purchase timing with brand-level marketing variables

  1. A dynamic multinomial probit model for brand choice with different long-run and short-run effects of marketing-mix variables

    Journal of Applied Econometrics

    Volume 15, Issue 6, November/December 2000, Pages: 717–744, Richard Paap and Philip Hans Franses

    Version of Record online : 5 FEB 2001, DOI: 10.1002/jae.580

  2. You have free access to this content
    Marketing mix standardization in multinational corporations: A review of the evidence

    International Journal of Management Reviews

    Volume 9, Issue 4, December 2007, Pages: 303–324, Andreas Birnik and Cliff Bowman

    Version of Record online : 21 JUL 2007, DOI: 10.1111/j.1468-2370.2007.00213.x

  3. Determining the effects of observed and unobserved heterogeneity on consumer brand choice

    Applied Stochastic Models and Data Analysis

    Volume 14, Issue 2, June 1998, Pages: 95–115, Peter T. L. Popkowski Leszczyc and Frank M. Bass

    Version of Record online : 21 DEC 1998, DOI: 10.1002/(SICI)1099-0747(199806)14:2<95::AID-ASM337>3.0.CO;2-#

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    Measuring marketing-mix effects in the 32/64 bit video-game console market

    Journal of Applied Econometrics

    Volume 24, Issue 3, April/May 2009, Pages: 421–445, Pradeep K. Chintagunta, Harikesh S. Nair and R. Sukumar

    Version of Record online : 3 MAR 2009, DOI: 10.1002/jae.1056

  5. A segment-level hazard approach to studying household purchase timing decisions

    Journal of Applied Econometrics

    Volume 17, Issue 1, January/February 2002, Pages: 49–59, Demetrios Vakratsas and Frank M. Bass

    Version of Record online : 11 FEB 2002, DOI: 10.1002/jae.653

  6. MARKETING, AGRICULTURE AND ECONOMICS: PRESIDENTIAL ADDRESS

    Journal of Agricultural Economics

    Volume 48, Issue 1-3, January 1997, Pages: 279–299, Christopher Ritson

    Version of Record online : 5 NOV 2008, DOI: 10.1111/j.1477-9552.1997.tb01155.x

  7. Order forecasts, retail sales, and the marketing mix for consumer durables

    Journal of Forecasting

    Volume 17, Issue 3-4, June - July 1998, Pages: 327–346, Dominique M. Hanssens

    Version of Record online : 21 DEC 1998, DOI: 10.1002/(SICI)1099-131X(199806/07)17:3/4<327::AID-FOR699>3.0.CO;2-Q

  8. Marketing Mix

    Standard Article

    Wiley Encyclopedia of Management

    Edward Kasabov

    Published Online : 21 JAN 2015, DOI: 10.1002/9781118785317.weom090307

  9. Analysis of marketing mix interaction effects and interdependencies: a normative approach

    Managerial and Decision Economics

    Volume 19, Issue 6, September 1998, Pages: 343–353, Marc Logman and Wilfried Pauwels

    Version of Record online : 5 JAN 1999, DOI: 10.1002/(SICI)1099-1468(199809)19:6<343::AID-MDE884>3.0.CO;2-X

  10. The Impact of Geographic Proximity on What to Buy, How to Buy, and Where to Buy: Evidence from High-Tech Durable Goods Market

    Decision Sciences

    Volume 42, Issue 4, November 2011, Pages: 889–919, Ramkumar Janakiraman and Rakesh Niraj

    Version of Record online : 27 OCT 2011, DOI: 10.1111/j.1540-5915.2011.00335.x

  11. Food SMEs Face Increasing Competition in the EU Market: Marketing Management Capability Is a Tool for Becoming a Price Maker

    Agribusiness

    Volume 30, Issue 2, Spring 2014, Pages: 113–131, Alessandro Banterle, Alessia Cavaliere, Laura Carraresi and Stefanella Stranieri

    Version of Record online : 11 OCT 2013, DOI: 10.1002/agr.21354

  12. Marketing approaches to forecasting problems

    Journal of Forecasting

    Volume 17, Issue 3-4, June - July 1998, Pages: 169–174, Professor John H. Roberts

    Version of Record online : 21 DEC 1998, DOI: 10.1002/(SICI)1099-131X(199806/07)17:3/4<169::AID-FOR689>3.0.CO;2-N

  13. Analysis of Umbrella Branding with Crowdsourced Data

    Agribusiness

    Volume 33, Issue 2, Spring 2017, Pages: 135–150, Timothy J. Richards

    Version of Record online : 2 MAR 2016, DOI: 10.1002/agr.21466

  14. Truly Maximize the ROI of Sales' and Marketing's Expenditures With Demand-Driven Planning

    Journal of Corporate Accounting & Finance

    Volume 27, Issue 1, November/December 2015, Pages: 45–53, Alan Dybvig

    Version of Record online : 13 OCT 2015, DOI: 10.1002/jcaf.22099

  15. Direct-to-Consumer Marketing: A Complementary Approach to Traditional Dissemination and Implementation Efforts for Mental Health and Substance Abuse Interventions

    Clinical Psychology: Science and Practice

    Volume 22, Issue 1, March 2015, Pages: 85–100, Sara J. Becker

    Version of Record online : 14 MAR 2015, DOI: 10.1111/cpsp.12086

  16. Mathematical models of individual buyer behavior

    Behavioral Science

    Volume 13, Issue 4, July 1968, Pages: 274–287, Philip Kotler

    Version of Record online : 29 DEC 2006, DOI: 10.1002/bs.3830130403

  17. A Multibrand Concept-Testing Methodology for New Product Strategy

    Journal of Product Innovation Management

    Volume 24, Issue 1, January 2007, Pages: 34–51, Sharan Jagpal, Kamel Jedidi and M. Jamil

    Version of Record online : 15 DEC 2006, DOI: 10.1111/j.1540-5885.2006.00231.x

  18. Marketing Management for Service Systems Engineers

    Service Systems Management and Engineering: Creating Strategic Differentiation and Operational Excellence

    C. M. Chang, Pages: 332–389, 2010

    Published Online : 22 APR 2010, DOI: 10.1002/9780470900208.ch8

  19. Marketing Strategy Models

    Standard Article

    Wiley International Encyclopedia of Marketing

    Venkatesh Shankar

    Published Online : 15 DEC 2010, DOI: 10.1002/9781444316568.wiem01041

  20. Optimal development budgets tied to the marketing mix

    R&D Management

    Volume 6, Issue 1, October 1975, Pages: 1–10, André Boyer and Kristian S. Palda

    Version of Record online : 5 MAY 2007, DOI: 10.1111/j.1467-9310.1975.tb01076.x