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There are 6906 results for: content related to: A dynamic multinomial probit model for brand choice with different long-run and short-run effects of marketing-mix variables

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    Modeling category-level purchase timing with brand-level marketing variables

    Journal of Applied Econometrics

    Volume 24, Issue 3, April/May 2009, Pages: 469–489, Dennis Fok and Richard Paap

    Version of Record online : 3 MAR 2009, DOI: 10.1002/jae.1059

  2. An extended mover—stayer model for diagnosing the dynamics of trial and repeat for a new brand

    Applied Stochastic Models and Data Analysis

    Volume 12, Issue 3, September 1996, Pages: 165–178, Rabikar Chatterjee and Venkatram Ramaswamy

    Version of Record online : 4 DEC 1998, DOI: 10.1002/(SICI)1099-0747(199609)12:3<165::AID-ASM281>3.0.CO;2-9

  3. Modelling the effect of purchase quantity on consumer choice of product assortment

    Journal of Forecasting

    Volume 17, Issue 3-4, June - July 1998, Pages: 281–301, Randolph E. Bucklin, Sunil Gupta and S. Siddarth

    Version of Record online : 21 DEC 1998, DOI: 10.1002/(SICI)1099-131X(199806/07)17:3/4<281::AID-FOR697>3.0.CO;2-A


    Decision Sciences

    Volume 12, Issue 4, October 1981, Pages: 645–660, Fred S. Zufryden

    Version of Record online : 7 JUN 2007, DOI: 10.1111/j.1540-5915.1981.tb00116.x

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    The price consideration model of brand choice

    Journal of Applied Econometrics

    Volume 24, Issue 3, April/May 2009, Pages: 393–420, Andrew Ching, Tülin Erdem and Michael Keane

    Version of Record online : 3 MAR 2009, DOI: 10.1002/jae.1053

  6. Neural networks and the multinomial logit for brand choice modelling: a hybrid approach

    Journal of Forecasting

    Volume 19, Issue 3, April 2000, Pages: 177–200, Yves Bentz and Dwight Merunka

    Version of Record online : 6 APR 2000, DOI: 10.1002/(SICI)1099-131X(200004)19:3<177::AID-FOR738>3.0.CO;2-6

  7. Modeling and rendering of gaseous phenomena using particle maps

    The Journal of Visualization and Computer Animation

    Volume 11, Issue 5, December 2000, Pages: 279–293, Neeharika Adabala and Swami Manohar

    Version of Record online : 10 JAN 2001, DOI: 10.1002/1099-1778(200012)11:5<279::AID-VIS234>3.0.CO;2-P

  8. Leveraging the Strengths of Choice Models and Neural Networks: A Multiproduct Comparative Analysis

    Decision Sciences

    Volume 33, Issue 3, June 2002, Pages: 433–461, Purushottam Papatla, Mariam (Fatemeh) Zahedi and Marijana Zekic-Susac

    Version of Record online : 7 JUN 2007, DOI: 10.1111/j.1540-5915.2002.tb01651.x

  9. A discrete/continuous model of fruit promotion, advertising, and response segmentation


    Volume 16, Issue 2, Spring 2000, Pages: 179–196, Timothy J. Richards

    Version of Record online : 20 APR 2000, DOI: 10.1002/(SICI)1520-6297(200021)16:2<179::AID-AGR4>3.0.CO;2-J

  10. Coupon characteristics and brand choice

    Psychology & Marketing

    Volume 8, Issue 3, Autumn (Fall) 1991, Pages: 145–159, Goutam Chakraborty and Catherine Cole

    Version of Record online : 8 SEP 2006, DOI: 10.1002/mar.4220080302

  11. The Intergenerational Transmission of Automobile Brand Preferences

    The Journal of Industrial Economics

    Volume 63, Issue 4, December 2015, Pages: 763–793, Soren T. Anderson, Ryan Kellogg, Ashley Langer and James M. Sallee

    Version of Record online : 30 DEC 2015, DOI: 10.1111/joie.12092


    Decision Sciences

    Volume 19, Issue 1, March 1988, Pages: 55–71, Fred S. Zufryden

    Version of Record online : 7 JUN 2007, DOI: 10.1111/j.1540-5915.1988.tb00253.x

  13. Factors influencing olive oil brand choice in Spain: an empirical analysis using scanner data


    Volume 25, Issue 1, Winter 2009, Pages: 36–55, Juan C. Gázquez-Abad and Manuel Sánchez-Pérez

    Version of Record online : 8 JAN 2009, DOI: 10.1002/agr.20183

  14. Are consumers inherently or situationally brand loyal?—A set intercorrelation account for conscious brand loyalty and nonconscious inertia

    Psychology & Marketing

    Volume 16, Issue 6, September 1999, Pages: 523–544, Ming-Hui Huang and Shihti Yu

    Version of Record online : 10 AUG 1999, DOI: 10.1002/(SICI)1520-6793(199909)16:6<523::AID-MAR5>3.0.CO;2-B

  15. Effect of a non-linear boundary layer on the radiation from earthquakes and underground nuclear explosions

    Geophysical Journal International

    Volume 132, Issue 3, March 1998, Pages: 549–576, Ari Ben-Menahem

    Version of Record online : 8 JUL 2002, DOI: 10.1046/j.1365-246x.1998.00446.x

  16. Using a heterogeneous multinomial probit model with a neural net extension to model brand choice

    Journal of Forecasting

    Volume 26, Issue 2, March 2007, Pages: 113–127, Harald Hruschka

    Version of Record online : 9 FEB 2007, DOI: 10.1002/for.1013

  17. Third Party Customers Infecting Other Customers for Better or for Worse

    Psychology & Marketing

    Volume 30, Issue 3, March 2013, Pages: 277–292, Alastair G. Tombs and Janet R. McColl-Kennedy

    Version of Record online : 5 FEB 2013, DOI: 10.1002/mar.20604

  18. Determining the effects of observed and unobserved heterogeneity on consumer brand choice

    Applied Stochastic Models and Data Analysis

    Volume 14, Issue 2, June 1998, Pages: 95–115, Peter T. L. Popkowski Leszczyc and Frank M. Bass

    Version of Record online : 21 DEC 1998, DOI: 10.1002/(SICI)1099-0747(199806)14:2<95::AID-ASM337>3.0.CO;2-#

  19. State dependence and alternative explanations for consumer inertia

    The RAND Journal of Economics

    Volume 41, Issue 3, Autumn 2010, Pages: 417–445, Jean-Pierre Dubé, Günter J. Hitsch and Peter E. Rossi

    Version of Record online : 4 AUG 2010, DOI: 10.1111/j.1756-2171.2010.00106.x

  20. The behavioral ecology of brand choice: How and what do consumers maximize?

    Psychology & Marketing

    Volume 20, Issue 9, September 2003, Pages: 811–836, Gordon R. Foxall and Victoria K. James

    Version of Record online : 21 AUG 2003, DOI: 10.1002/mar.10098