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There are 9270 results for: content related to: Metaphor as a method in the domain of marketing

  1. Relationship marketing effectiveness: The role of involvement

    Psychology & Marketing

    Volume 15, Issue 5, August 1998, Pages: 443–459, Mary Ellen Gordon, Kim McKeage and Mark Alexander Fox

    Article first published online : 7 DEC 1998, DOI: 10.1002/(SICI)1520-6793(199808)15:5<443::AID-MAR3>3.0.CO;2-7

  2. Gotcha! Findings from an exploratory investigation on the dangers of using deceptive practices in the mail-order business

    Psychology & Marketing

    Volume 18, Issue 7, July 2001, Pages: 785–810, Joëlle Vanhamme and Adam Lindgreen

    Article first published online : 25 MAY 2001, DOI: 10.1002/mar.1030

  3. The relationship between anomie and unethical retail disposition

    Psychology & Marketing

    Volume 20, Issue 12, December 2003, Pages: 1067–1093, Mark S. Rosenbaum and Ronald Kuntze

    Article first published online : 20 NOV 2003, DOI: 10.1002/mar.10109

  4. Valenced attributions and risk in new-product decisions: How why indicates what's next

    Psychology & Marketing

    Volume 20, Issue 5, May 2003, Pages: 395–432, David Forlani and Orville C. Walker Jr.

    Article first published online : 4 APR 2003, DOI: 10.1002/mar.10079

  5. Success in introductory college physics: The role of high school preparation

    Science Education

    Volume 85, Issue 2, March 2001, Pages: 111–136, Philip M. Sadler and Robert H. Tai

    Article first published online : 7 FEB 2001, DOI: 10.1002/1098-237X(200103)85:2<111::AID-SCE20>3.0.CO;2-O

  6. Coordinating technology: Studies in the international standardization of telecommunications

    Journal of the History of the Behavioral Sciences

    Volume 37, Issue 3, Summer 2001, Pages: 279–280, Hunter Crowther-Heyck

    Article first published online : 17 JUL 2001, DOI: 10.1002/jhbs.1036

  7. A conceptual model of perceived customer value in e-commerce: A preliminary investigation

    Psychology & Marketing

    Volume 20, Issue 4, April 2003, Pages: 323–347, Zhan Chen and Alan J. Dubinsky

    Article first published online : 4 MAR 2003, DOI: 10.1002/mar.10076

  8. The last of the lunatics

    Journal of the History of the Behavioral Sciences

    Volume 37, Issue 4, Autumn (Fall) 2001, Pages: 403–404, John C. Burnham

    Article first published online : 9 OCT 2001, DOI: 10.1002/jhbs.1076

  9. Social Darwinism in European and American thought, 1860–1945: Nature as model and nature as threat

    Journal of the History of the Behavioral Sciences

    Volume 37, Issue 2, Spring 2001, Pages: 174–175, Jon H. Roberts

    Article first published online : 2 MAY 2001, DOI: 10.1002/jhbs.1007

  10. An American obsession: Science, medicine, and homosexuality in modern society

    Journal of the History of the Behavioral Sciences

    Volume 37, Issue 3, Summer 2001, Pages: 293–294, James W. Reed

    Article first published online : 17 JUL 2001, DOI: 10.1002/jhbs.1047

  11. Why people (don't) shop online: A lifestyle study of the internet consumer

    Psychology & Marketing

    Volume 20, Issue 7, July 2003, Pages: 567–597, William R. Swinyard and Scott M. Smith

    Article first published online : 6 JUN 2003, DOI: 10.1002/mar.10087

  12. Sade. A biographical essay

    Journal of the History of the Behavioral Sciences

    Volume 37, Issue 4, Autumn (Fall) 2001, Pages: 418–419, Antony Copley

    Article first published online : 9 OCT 2001, DOI: 10.1002/jhbs.1087

  13. Is spousal decision making a culturally situated phenomenon?

    Psychology & Marketing

    Volume 17, Issue 12, December 2000, Pages: 1035–1058, Cynthia Webster

    Article first published online : 30 NOV 2000, DOI: 10.1002/1520-6793(200012)17:12<1035::AID-MAR2>3.0.CO;2-B

  14. Psychiatrie und Gesellschaft in der Moderne

    Journal of the History of the Behavioral Sciences

    Volume 37, Issue 2, Spring 2001, Pages: 192–194, Paul Lerner

    Article first published online : 2 MAY 2001, DOI: 10.1002/jhbs.1018

  15. The muse of history and the science of culture

    Journal of the History of the Behavioral Sciences

    Volume 37, Issue 3, Summer 2001, Page: 308, Victor Lee Burke

    Article first published online : 17 JUL 2001, DOI: 10.1002/jhbs.1058

  16. The behavioral ecology of brand choice: How and what do consumers maximize?

    Psychology & Marketing

    Volume 20, Issue 9, September 2003, Pages: 811–836, Gordon R. Foxall and Victoria K. James

    Article first published online : 21 AUG 2003, DOI: 10.1002/mar.10098

  17. Measurement in psychology: A critical history of a methodological concept

    Journal of the History of the Behavioral Sciences

    Volume 38, Issue 1, Winter 2002, Pages: 61–62, Tim B. Rogers

    Article first published online : 31 JAN 2002, DOI: 10.1002/jhbs.1098

  18. Suspensions of perception: Attention, spectacle, and modern culture

    Journal of the History of the Behavioral Sciences

    Volume 37, Issue 2, Spring 2001, Pages: 209–210, Richard Shiff

    Article first published online : 2 MAY 2001, DOI: 10.1002/jhbs.1029

  19. Interrelationships and distinct effects of internal reference prices on perceived expensiveness and demand

    Psychology & Marketing

    Volume 20, Issue 3, March 2003, Pages: 227–248, Ellen Garbarino and Robert Slonim

    Article first published online : 3 APR 2003, DOI: 10.1002/mar.10069

  20. The sovereignty of death; Early Freud and late Freud

    Journal of the History of the Behavioral Sciences

    Volume 37, Issue 4, Autumn (Fall) 2001, Pages: 393–395, Louis Rose

    Article first published online : 9 OCT 2001, DOI: 10.1002/jhbs.1069