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There are 9970 results for: content related to: The impact of country of origin on pretrial and posttrial product evaluations: The moderating effect of consumer expertise

  1. Discursive psychology: An alternative conceptual foundation to means–end chain theory

    Psychology & Marketing

    Volume 17, Issue 7, July 2000, Pages: 535–586, Richard P. Bagozzi and Pratibha A. Dabholkar

    Article first published online : 25 MAY 2000, DOI: 10.1002/(SICI)1520-6793(200007)17:7<535::AID-MAR1>3.0.CO;2-H

  2. Valenced attributions and risk in new-product decisions: How why indicates what's next

    Psychology & Marketing

    Volume 20, Issue 5, May 2003, Pages: 395–432, David Forlani and Orville C. Walker Jr.

    Article first published online : 4 APR 2003, DOI: 10.1002/mar.10079

  3. Contributions from mood research

    Psychology & Marketing

    Volume 17, Issue 3, March 2000, Pages: 195–233, Harri T. Luomala and Martti Laaksonen

    Article first published online : 9 FEB 2000, DOI: 10.1002/(SICI)1520-6793(200003)17:3<195::AID-MAR2>3.0.CO;2-#

  4. Global product stereotypes and heuristic processing: The impact of ambient task complexity

    Psychology & Marketing

    Volume 16, Issue 7, October 1999, Pages: 583–612, John Hadjimarcou and Michael Y. Hu

    Article first published online : 1 SEP 1999, DOI: 10.1002/(SICI)1520-6793(199910)16:7<583::AID-MAR3>3.0.CO;2-E

  5. Narrative analysis of a marketing relationship: The consumer's perspective

    Psychology & Marketing

    Volume 15, Issue 3, May 1998, Pages: 195–214, Barbara B. Stern, Craig J. Thompson and Eric J. Arnould

    Article first published online : 7 DEC 1998, DOI: 10.1002/(SICI)1520-6793(199805)15:3<195::AID-MAR1>3.0.CO;2-5

  6. “It could have been you”: How states exploit counterfactual thought to market lotteries

    Psychology & Marketing

    Volume 17, Issue 4, April 2000, Pages: 299–321, Janet Landman and Ross Petty

    Article first published online : 9 MAR 2000, DOI: 10.1002/(SICI)1520-6793(200004)17:4<299::AID-MAR3>3.0.CO;2-E

  7. A conceptual model of perceived customer value in e-commerce: A preliminary investigation

    Psychology & Marketing

    Volume 20, Issue 4, April 2003, Pages: 323–347, Zhan Chen and Alan J. Dubinsky

    Article first published online : 4 MAR 2003, DOI: 10.1002/mar.10076

  8. Why people (don't) shop online: A lifestyle study of the internet consumer

    Psychology & Marketing

    Volume 20, Issue 7, July 2003, Pages: 567–597, William R. Swinyard and Scott M. Smith

    Article first published online : 6 JUN 2003, DOI: 10.1002/mar.10087

  9. Is spousal decision making a culturally situated phenomenon?

    Psychology & Marketing

    Volume 17, Issue 12, December 2000, Pages: 1035–1058, Cynthia Webster

    Article first published online : 30 NOV 2000, DOI: 10.1002/1520-6793(200012)17:12<1035::AID-MAR2>3.0.CO;2-B

  10. Sex, spies and celluloid: Movie content preference, choice, and involvement

    Psychology & Marketing

    Volume 19, Issue 5, May 2002, Pages: 427–445, Francine V. Garlin and Robyn L. McGuiggan

    Article first published online : 4 APR 2002, DOI: 10.1002/mar.10018

  11. The behavioral ecology of brand choice: How and what do consumers maximize?

    Psychology & Marketing

    Volume 20, Issue 9, September 2003, Pages: 811–836, Gordon R. Foxall and Victoria K. James

    Article first published online : 21 AUG 2003, DOI: 10.1002/mar.10098

  12. Similarity of drug names: Comparison of objective and subjective measures

    Psychology & Marketing

    Volume 19, Issue 7-8, July - August 2002, Pages: 641–661, Bruce L. Lambert, Don Donderi and John W. Senders

    Article first published online : 31 MAY 2002, DOI: 10.1002/mar.10029

  13. Interrelationships and distinct effects of internal reference prices on perceived expensiveness and demand

    Psychology & Marketing

    Volume 20, Issue 3, March 2003, Pages: 227–248, Ellen Garbarino and Robert Slonim

    Article first published online : 3 APR 2003, DOI: 10.1002/mar.10069

  14. Designing warnings to compensate for age-related changes in perceptual and cognitive abilities

    Psychology & Marketing

    Volume 15, Issue 7, October 1998, Pages: 643–662, Gabriel K. Rousseau, Nina Lamson and Wendy A. Rogers

    Article first published online : 7 DEC 1998, DOI: 10.1002/(SICI)1520-6793(199810)15:7<643::AID-MAR3>3.0.CO;2-F

  15. Risk-taking propensity in supplier choice: Differences by sex and decision frame in a simulated organizational buying context

    Psychology & Marketing

    Volume 16, Issue 7, October 1999, Pages: 563–582, James E. Stoddard and Edward F. Fern

    Article first published online : 1 SEP 1999, DOI: 10.1002/(SICI)1520-6793(199910)16:7<563::AID-MAR2>3.0.CO;2-J

  16. The joint impact of humor and argument strength in a print advertising context: A case for weaker arguments

    Psychology & Marketing

    Volume 16, Issue 1, January 1999, Pages: 69–86, Thomas W. Cline and James J. Kellaris

    Article first published online : 11 JAN 1999, DOI: 10.1002/(SICI)1520-6793(199901)16:1<69::AID-MAR5>3.0.CO;2-9

  17. Marketing psychological services: Using client problem and solution perceptions to design help offering promotional appeals

    Psychology & Marketing

    Volume 18, Issue 3, March 2001, Pages: 261–279, David B. Jones

    Article first published online : 13 FEB 2001, DOI: 10.1002/1520-6793(200103)18:3<261::AID-MAR1008>3.0.CO;2-7

  18. The use of culturally relevant stimuli in international advertising

    Psychology & Marketing

    Volume 15, Issue 6, September 1998, Pages: 523–546, Mark P. Leach and Annie H. Liu

    Article first published online : 7 DEC 1998, DOI: 10.1002/(SICI)1520-6793(199809)15:6<523::AID-MAR3>3.0.CO;2-8

  19. Across- versus within-class comparative advertising: Insights into prestige class anchoring

    Psychology & Marketing

    Volume 16, Issue 5, August 1999, Pages: 429–450, Stuart Van Auken and Arthur J. Adams

    Article first published online : 26 JUL 1999, DOI: 10.1002/(SICI)1520-6793(199908)16:5<429::AID-MAR4>3.0.CO;2-3

  20. Attitude formation from product trial: Distinct roles of cognition and affect for hedonic and functional products

    Psychology & Marketing

    Volume 16, Issue 1, January 1999, Pages: 35–50, Deanna S. Kempf

    Article first published online : 11 JAN 1999, DOI: 10.1002/(SICI)1520-6793(199901)16:1<35::AID-MAR3>3.0.CO;2-U