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There are 56559 results for: content related to: Brand alliance and customer-based brand-equity effects

  1. The effects of consumer knowledge on responses to event sponsorships

    Psychology & Marketing

    Volume 21, Issue 3, March 2004, Pages: 185–207, Donald P. Roy and T. Bettina Cornwell

    Article first published online : 12 FEB 2004, DOI: 10.1002/mar.20001

  2. Remanufactured Products in Closed-Loop Supply Chains for Consumer Goods

    Production and Operations Management

    Volume 24, Issue 3, March 2015, Pages: 488–503, James D. Abbey, Margaret G. Meloy, V. Daniel R. Guide Jr. and Selin Atalay

    Article first published online : 29 MAY 2014, DOI: 10.1111/poms.12238

  3. You have full text access to this OnlineOpen article
    The Effect of Brand Gender on Brand Equity

    Psychology & Marketing

    Volume 31, Issue 5, May 2014, Pages: 371–385, Theo Lieven, Bianca Grohmann, Andreas Herrmann, Jan R. Landwehr and Miriam van Tilburg

    Article first published online : 10 APR 2014, DOI: 10.1002/mar.20701

  4. Customer-based Brand Equity for a Destination: the Effect of Destination Image on Preference for Products Associated with a Destination Brand

    International Journal of Tourism Research

    Volume 16, Issue 3, May/June 2014, Pages: 223–231, Yumi Lim and Pamela A. Weaver

    Article first published online : 11 OCT 2012, DOI: 10.1002/jtr.1920

  5. Consumers' willingness to pay using an experimental auction methodology: applications to brand equity

    International Journal of Consumer Studies

    Volume 38, Issue 4, July 2014, Pages: 435–440, Yan Ming Li and Joan L. Ellis

    Article first published online : 23 JUN 2014, DOI: 10.1111/ijcs.12113

  6. Antecedents of green behavioral intentions: a cross-country study of Turkey, Finland and Pakistan

    International Journal of Consumer Studies

    Volume 39, Issue 6, November 2015, Pages: 586–596, Faruk Anıl Konuk, Saleem Ur Rahman and Jari Salo

    Article first published online : 20 MAY 2015, DOI: 10.1111/ijcs.12209

  7. Investigating the Antecedents of Green Brand Equity: A Sustainable Development Perspective

    Corporate Social Responsibility and Environmental Management

    Volume 19, Issue 5, September/October 2012, Pages: 306–316, Seongho Kang and Won-Moo Hur

    Article first published online : 2 NOV 2011, DOI: 10.1002/csr.281

  8. Examining Market Information and Brand Equity Through Resource-Advantage Theory: A Carrier Perspective

    Journal of Business Logistics

    Volume 33, Issue 1, March 2012, Pages: 20–33, Susan L. Golicic, Brian S. Fugate and Donna F. Davis

    Article first published online : 8 MAR 2012, DOI: 10.1111/j.0000-0000.2011.01035.x

  9. The Tipping Point of Design: How Product Design and Brands Interact to Affect Consumers’ Preferences

    Psychology & Marketing

    Volume 29, Issue 6, June 2012, Pages: 422–433, Jan R. Landwehr, Daniel Wentzel and Andreas Herrmann

    Article first published online : 3 MAY 2012, DOI: 10.1002/mar.20531

  10. Table of Contents

    ASHE Higher Education Report

    Volume 31, Issue 2, 2005, Pages: 1–105,

    Article first published online : 21 APR 2005, DOI: 10.1002/aehe.3102

  11. Defining and Measuring the “Market for Brands”: Are Emerging Economies Catching up?

    The Journal of World Intellectual Property

    Volume 18, Issue 5, September 2015, Pages: 217–244, Carl Benedikt Frey, Atif Ansar and Sacha Wunsch-Vincent

    Article first published online : 15 SEP 2015, DOI: 10.1111/jwip.12041

  12. Evaluations of branding alliances between non-profit and commercial brand partners: the transfer of affect

    International Journal of Nonprofit and Voluntary Sector Marketing

    Volume 12, Issue 1, February 2007, Pages: 75–89, Sonia Dickinson and Alison Barker

    Article first published online : 13 DEC 2006, DOI: 10.1002/nvsm.291

  13. Can China overcome the difficulties of establishing successful global brands?

    Strategic Change

    Volume 20, Issue 7-8, November 2011, Pages: 299–306, David Floyd, Barry Ardley and John McManus

    Article first published online : 10 NOV 2011, DOI: 10.1002/jsc.902

  14. A non-parametric model of residual brand equity in hierarchical branding structures with application to US beer data

    Journal of the Royal Statistical Society: Series A (Statistics in Society)

    Volume 177, Issue 1, January 2014, Pages: 135–152, Sudhir Voleti and Pulak Ghosh

    Article first published online : 7 FEB 2013, DOI: 10.1111/rssa.12004

  15. How international nonprofits build brand equity

    International Journal of Nonprofit and Voluntary Sector Marketing

    Volume 14, Issue 1, February 2009, Pages: 57–69, Nathalie Laidler-Kylander and Bernard Simonin

    Article first published online : 9 DEC 2008, DOI: 10.1002/nvsm.353

  16. Abstracts

    Journal of Product Innovation Management

    Volume 18, Issue 4, July 2001, Pages: 272–277, CA. Di Benedetto

    Article first published online : 26 SEP 2003, DOI: 10.1111/1540-5885.1960455-i30

  17. Talented people and strong brands: The contribution of human capital and brand equity to firm value

    Strategic Management Journal

    Volume 36, Issue 13, December 2015, Pages: 2122–2131, Arnd Vomberg, Christian Homburg and Torsten Bornemann

    Article first published online : 14 OCT 2014, DOI: 10.1002/smj.2328

  18. Making Symbols Make Money: Managing Brands as Strategic Assets

    Design Management Journal (Former Series)

    Volume 9, Issue 1, Winter 1998, Pages: 26–31, Eric Almquist, Ian Turvill and Ken Roberts

    Article first published online : 10 JUN 2010, DOI: 10.1111/j.1948-7169.1998.tb00190.x

  19. Enhancing Brand Equity Through Sustainability: Waste Recycling

    Thunderbird International Business Review

    Suraksha Gupta

    Article first published online : 29 JUN 2015, DOI: 10.1002/tie.21730

  20. Does brand social power mean market might? Exploring the influence of brand social power on brand evaluations

    Psychology & Marketing

    Volume 26, Issue 2, February 2009, Pages: 91–121, Jody L. Crosno, Traci H. Freling and Steven J. Skinner

    Article first published online : 6 JAN 2009, DOI: 10.1002/mar.20263