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There are 11655 results for: content related to: Special issue editorial: Fear appeals in social marketing campaigns

  1. Fear-pattern analysis supports the fear-drive model for antispeeding road-safety TV ads

    Psychology & Marketing

    Volume 21, Issue 11, November 2004, Pages: 945–960, John R. Rossiter and Jennifer Thornton

    Article first published online : 22 SEP 2004, DOI: 10.1002/mar.20042

  2. Fear appeals in social marketing: Strategic and ethical reasons for concern

    Psychology & Marketing

    Volume 21, Issue 11, November 2004, Pages: 961–986, Gerard Hastings, Martine Stead and John Webb

    Article first published online : 22 SEP 2004, DOI: 10.1002/mar.20043

  3. Scared Stiff? The Effectiveness of Threat Appeals in Counseling Services Advertising to High-Anxiety Students

    Psychology & Marketing

    Volume 30, Issue 10, October 2013, Pages: 874–890, Jayne Krisjanous, Nicholas J. Ashill, Katrin Eccarius and Janet Carruthers

    Article first published online : 6 SEP 2013, DOI: 10.1002/mar.20652

  4. Who's afraid of that ad? Applying segmentation to the protection motivation model

    Psychology & Marketing

    Volume 21, Issue 9, September 2004, Pages: 671–696, Damien Arthur and Pascale Quester

    Article first published online : 21 JUL 2004, DOI: 10.1002/mar.20024

  5. The role of fear in persuasion

    Psychology & Marketing

    Volume 21, Issue 11, November 2004, Pages: 909–926, James Price Dillard and Jason W. Anderson

    Article first published online : 22 SEP 2004, DOI: 10.1002/mar.20041

  6. Radon: Appealing to our fears

    Psychology & Marketing

    Volume 20, Issue 5, May 2003, Pages: 377–394, Michael S. LaTour and John F. Tanner Jr.

    Article first published online : 4 APR 2003, DOI: 10.1002/mar.10078

  7. Personality traits and fear response to print advertisements: Theory and an empirical study

    Psychology & Marketing

    Volume 21, Issue 11, November 2004, Pages: 927–943, John C. Mowen, Eric G. Harris and Sterling A. Bone

    Article first published online : 22 SEP 2004, DOI: 10.1002/mar.20040

  8. Announcement from the publisher

    Psychology & Marketing

    Volume 12, Issue 4, July 1995, Page: i,

    Article first published online : 11 SEP 2006, DOI: 10.1002/mar.4220120402

  9. You have free access to this content
    Erratum

    Psychology & Marketing

    Volume 7, Issue 3, Autumn (Fall) 1990, Page: 234,

    Article first published online : 1 NOV 2006, DOI: 10.1002/mar.4220070307

  10. Announcement form the publisher

    Psychology & Marketing

    Volume 12, Issue 5, August 1995, Page: i,

    Article first published online : 11 SEP 2006, DOI: 10.1002/mar.4220120502

  11. The effect of fear on purchase intentions

    Psychology & Marketing

    Volume 1, Issue 3-4, Autumn (Fall) - Winter 1984, Pages: 73–82, Stephen W. Mcdaniel and Valarie A. Zeithaml

    Article first published online : 5 SEP 2006, DOI: 10.1002/mar.4220010308

  12. You have free access to this content
    Retracted: Beauty as a tool: The effect of model attractiveness, product relevance, and elaboration likelihood on advertising effectiveness

    Psychology & Marketing

    Volume 29, Issue 10, October 2012, Page: 805,

    Article first published online : 30 JUL 2012, DOI: 10.1002/mar.20565

    This article corrects:
  13. Do Violent Social Cause Advertisements Promote Social Change? An Examination of Implicit Associations

    Psychology & Marketing

    Volume 29, Issue 5, May 2012, Pages: 322–333, Natalina Zlatevska and Mark T. Spence

    Article first published online : 11 APR 2012, DOI: 10.1002/mar.20524

  14. 25 years of Psychology & Marketing: a multidimensional review

    Psychology & Marketing

    Volume 26, Issue 12, December 2009, Pages: 1031–1065, Haseeb Ahmed Shabbir, Jon Reast and Dayananda Palihawadana

    Article first published online : 2 NOV 2009, DOI: 10.1002/mar.20311

  15. You have free access to this content
    Erratum

    Psychology & Marketing

    Volume 29, Issue 10, October 2012, Page: 804,

    Article first published online : 11 SEP 2012, DOI: 10.1002/mar.20556

    This article corrects:

    Do Consumption Goals Matter? The Effects of Online Loyalty Programs in the Satisfaction-Loyalty Relation

    Vol. 29, Issue 8, 549–557, Article first published online: 5 JUL 2012

  16. Masthead

    Psychology & Marketing

    Volume 4, Issue 2, Summer 1987, Page: fmi,

    Article first published online : 5 SEP 2006, DOI: 10.1002/mar.4220040201

  17. Editor's note. Send in your vote for ‘the best’ and ‘the worst’ television commercials of 1986

    Psychology & Marketing

    Volume 3, Issue 2, Summer 1986, Pages: 67–68, Ronald Jay Cohen

    Article first published online : 5 SEP 2006, DOI: 10.1002/mar.4220030202

  18. Editor's note

    Psychology & Marketing

    Volume 3, Issue 1, Spring 1986, Pages: iii–iv, Ronald Jay Cohen

    Article first published online : 5 SEP 2006, DOI: 10.1002/mar.4220030107

  19. Miscellaneous

    Psychology & Marketing

    Volume 11, Issue 1, January/February 1994, Page: i,

    Article first published online : 11 SEP 2006, DOI: 10.1002/mar.4220110102

  20. Forthcoming articles

    Psychology & Marketing

    Volume 5, Issue 2, Summer 1988, Page: 183,

    Article first published online : 5 SEP 2006, DOI: 10.1002/mar.4220050207