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There are 7757570 results for: content related to: Special issue editorial: Fear appeals in social marketing campaigns

  1. Fear appeals in social marketing: Strategic and ethical reasons for concern

    Psychology & Marketing

    Volume 21, Issue 11, November 2004, Pages: 961–986, Gerard Hastings, Martine Stead and John Webb

    Version of Record online : 22 SEP 2004, DOI: 10.1002/mar.20043

  2. Corporate Social Marketing:Supporting Behavior Change Campaigns

    Good Works!: Marketing and Corporate Initiatives That Build a Better World and the Bottom Line

    Philip Kotler, David Hessekiel, Nancy R. Lee, Pages: 111–138, 2015

    Published Online : 25 SEP 2015, DOI: 10.1002/9781119205210.ch5

  3. Branding HIV/AIDS communication: the social marketing campaigns of MTV and Viacom

    International Journal of Nonprofit and Voluntary Sector Marketing

    Volume 15, Issue 1, February 2010, Pages: 91–103, Cheryl Martens

    Version of Record online : 3 MAY 2009, DOI: 10.1002/nvsm.366

  4. You have free access to this content
    Social Marketing as a Childhood Obesity Prevention Strategy


    Volume 18, Issue S1, February 2010, Pages: S23–S26, W. Douglas Evans, Katherine K. Christoffel, Jonathan W. Necheles and Adam B. Becker

    Version of Record online : 6 SEP 2012, DOI: 10.1038/oby.2009.428

  5. Evaluation of a teen dating violence social marketing campaign: Lessons learned when the null hypothesis was accepted

    New Directions for Evaluation

    Volume 2006, Issue 110, Summer 2006, Pages: 33–44, Emily F. Rothman, Michele R. Decker and Jay G. Silverman

    Version of Record online : 24 AUG 2006, DOI: 10.1002/ev.185

  6. Special issue on social marketing

    International Journal of Nonprofit and Voluntary Sector Marketing

    Volume 13, Issue 3, August 2008, Page: 191, Walter Wymer

    Version of Record online : 29 JUL 2008, DOI: 10.1002/nvsm.321


    Public Administration

    Volume 88, Issue 3, September 2010, Pages: 851–870, STEPHEN BELL, ANDREW HINDMOOR and FRANK MOLS

    Version of Record online : 1 SEP 2010, DOI: 10.1111/j.1467-9299.2010.01838.x

  8. Search – Being Found in Social Media

    ROI of Social Media: How to Improve the Return on Your Social Marketing Investment

    Guy Powell, Steven Groves, Jerry Dimos, Pages: 185–191, 2015

    Published Online : 3 OCT 2015, DOI: 10.1002/9781119199403.ch9

  9. You have full text access to this Open Access content
    ‘You just change the channel if you don't like what you're going to hear’: gamblers’ attitudes towards, and interactions with, social marketing campaigns

    Health Expectations

    Volume 18, Issue 1, February 2015, Pages: 124–136, Samantha L. Thomas, Sophie Lewis and Kate Westberg

    Version of Record online : 8 NOV 2012, DOI: 10.1111/hex.12018

  10. Social marketing and sustainable tourism—is there a match?

    International Journal of Tourism Research

    Volume 2, Issue 1, January/February 2000, Pages: 1–14, Claire Dinan, Postgraduate Student and Adrian Sargeant, Lecturer in Marketing

    Version of Record online : 24 DEC 1999, DOI: 10.1002/(SICI)1522-1970(200001/02)2:1<1::AID-JTR178>3.0.CO;2-5

  11. Can you market God? A case study of the ‘God Speaks’ social marketing campaign

    International Journal of Nonprofit and Voluntary Sector Marketing

    Volume 15, Issue 4, November 2010, Pages: 324–338, Karen M. Lancendorfer and Bonnie B. Reece

    Version of Record online : 28 JUL 2010, DOI: 10.1002/nvsm.401

  12. Using fear appeals to promote cancer screening—are we scaring the wrong people?

    International Journal of Nonprofit and Voluntary Sector Marketing

    Volume 11, Issue 2, May 2006, Pages: 93–103, Sandra C. Jones and Neville Owen

    Version of Record online : 24 APR 2006, DOI: 10.1002/nvsm.48

  13. Anatomy of an Experiential Marketing Campaign

    Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands

    Kerry Smith, Dan Hanover, Pages: 63–98, 2016

    Published Online : 19 APR 2016, DOI: 10.1002/9781119176688.ch4

  14. Threat appeals in social marketing: death as a ‘special case’

    International Journal of Nonprofit and Voluntary Sector Marketing

    Volume 4, Issue 4, November 1999, Pages: 300–319, Nadine Henley and Robert J Donovan

    Version of Record online : 12 JUL 2006, DOI: 10.1002/nvsm.83

  15. Using social marketing to increase breast cancer screening among African American women: perspectives from African American breast cancer survivors

    International Journal of Nonprofit and Voluntary Sector Marketing

    Volume 13, Issue 4, November 2008, Pages: 347–362, Patricia Yvonne Talbert

    Version of Record online : 10 NOV 2008, DOI: 10.1002/nvsm.345

  16. Promoting sustainability through social marketing: examples from New Zealand

    International Journal of Consumer Studies

    Volume 31, Issue 6, November 2007, Pages: 571–581, Bob Frame and Bronwyn Newton

    Version of Record online : 9 MAY 2007, DOI: 10.1111/j.1470-6431.2007.00600.x

  17. Corporate social responsibility as cultural meaning management: a critique of the marketing of ‘ethical’ bottled water

    Business Ethics: A European Review

    Volume 20, Issue 3, July 2011, Pages: 233–252, Vinicius Brei and Steffen Böhm

    Version of Record online : 20 JUN 2011, DOI: 10.1111/j.1467-8608.2011.01626.x

  18. Enhancing occupational health and safety in young workers: the role of social marketing

    International Journal of Nonprofit and Voluntary Sector Marketing

    Volume 13, Issue 3, August 2008, Pages: 193–204, Anne M. Lavack, Sherry L. Magnuson, Sameer Deshpande, Debra Z. Basil, Michael D. Basil and James (Jim) H. Mintz

    Version of Record online : 11 SEP 2007, DOI: 10.1002/nvsm.322

  19. Social Marketing to Prevent Childhood Obesity

    Preventing Childhood Obesity: Evidence Policy and Practice

    Nadine Henley, Sandrine Raffin, Pages: 243–252, 2010

    Published Online : 5 MAY 2010, DOI: 10.1002/9781444318517.ch28

  20. Index to Volume 7

    Journal of the Royal Anthropological Institute

    Volume 7, Issue 4, December 2001, Pages: 831–841,

    Version of Record online : 20 DEC 2002, DOI: 10.1111/1467-9655.00094