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There are 35800 results for: content related to: Consumer evaluation of brand alliance signals

  1. Celebrity Endorsements and Beyond: New Avenues for Celebrity Branding

    Psychology & Marketing

    Volume 29, Issue 9, September 2012, Pages: 690–703, Astrid Keel and Rajan Nataraajan

    Version of Record online : 28 AUG 2012, DOI: 10.1002/mar.20555

  2. Ambivalent Attitudes in a Communication Process: An Integrated Model

    Human Communication Research

    Volume 38, Issue 3, July 2012, Pages: 332–359, Chingching Chang

    Version of Record online : 18 JUN 2012, DOI: 10.1111/j.1468-2958.2012.01429.x

  3. How does a Brand Ally Affect Consumer Evaluations of a Focal Brand?

    Psychology & Marketing

    Volume 29, Issue 12, December 2012, Pages: 929–940, Kevin E. Voss, Bashar S. Gammoh and Xiang Fang

    Version of Record online : 12 NOV 2012, DOI: 10.1002/mar.20575

  4. Guilty by Association: The Perils of Celebrity Endorsement for Endorsed Brands and their Direct Competitors

    Psychology & Marketing

    Volume 31, Issue 11, November 2014, Pages: 1024–1039, François A. Carrillat, Alain d'Astous and Haralambos Christianis

    Version of Record online : 9 OCT 2014, DOI: 10.1002/mar.20750

  5. The Relationship Between Message Recall and Persuasion: More Complex Than It Seems

    Journal of Communication

    Volume 63, Issue 4, August 2013, Pages: 661–681, Christopher J. Carpenter and Franklin J. Boster

    Version of Record online : 17 JUN 2013, DOI: 10.1111/jcom.12042

  6. Celebrities in Advertising: Looking for Congruence or Likability?

    Psychology & Marketing

    Volume 29, Issue 9, September 2012, Pages: 651–662, Nathalie Fleck, Michael Korchia and Isabelle Le Roy

    Version of Record online : 28 AUG 2012, DOI: 10.1002/mar.20551

  7. A Meta-Analysis of the ELM's Argument Quality × Processing Type Predictions

    Human Communication Research

    Volume 41, Issue 4, October 2015, Pages: 501–534, Christopher J. Carpenter

    Version of Record online : 5 DEC 2014, DOI: 10.1111/hcre.12054

  8. Brand alliance and customer-based brand-equity effects

    Psychology & Marketing

    Volume 21, Issue 7, July 2004, Pages: 487–508, Judith H. Washburn, Brian D. Till and Randi Priluck

    Version of Record online : 14 MAY 2004, DOI: 10.1002/mar.20016

  9. The Vigor of a Disregarded Ally in Sponsorship: Brand Image Transfer Effects Arising from a Cosponsor

    Psychology & Marketing

    Volume 32, Issue 11, November 2015, Pages: 1079–1097, Philip Gross and Klaus-Peter Wiedmann

    Version of Record online : 8 OCT 2015, DOI: 10.1002/mar.20848

    Corrected by:

    Erratum: Erratum to “The Vigor of a Disregarded Ally in Sponsorship: Brand Image Transfer Effects Arising from a Cosponsor”

    Vol. 32, Issue 12, 1191, Version of Record online: 9 NOV 2015

  10. Celebrity Endorsement and International Advertising

    The Handbook of International Advertising Research

    Wei-Na Lee, Nam-Hyun Um, Pages: 353–374, 2014

    Published Online : 24 JAN 2014, DOI: 10.1002/9781118378465.ch18

  11. Can a Celebrity Serve as an Issue-Relevant Argument in the Elaboration Likelihood Model?

    Psychology & Marketing

    Volume 33, Issue 3, March 2016, Pages: 195–208, Younghan Lee and Jakeun Koo

    Version of Record online : 9 FEB 2016, DOI: 10.1002/mar.20865

  12. Priming a Cross-Category Brand Alliance: The Moderating Role of Attribute Knowledge and Need for Cognition

    Psychology & Marketing

    Volume 30, Issue 2, February 2013, Pages: 133–147, Laura Smarandescu, Randy Rose and Douglas H. Wedell

    Version of Record online : 10 JAN 2013, DOI: 10.1002/mar.20593

  13. Understanding Consumer Response to Sponsorship Information: A Resource-Matching Approach

    Psychology & Marketing

    Volume 29, Issue 4, April 2012, Pages: 226–239, George D. Deitz, Susan W. Myers and Marla R. Stafford

    Version of Record online : 29 MAR 2012, DOI: 10.1002/mar.20517

  14. The role of product type and country-of-origin in decisions about choice of endorser ethnicity in advertising

    Psychology & Marketing

    Volume 23, Issue 6, June 2006, Pages: 487–513, Gangseog Ryu, Jongchul Park and Lawrence Feick

    Version of Record online : 1 MAY 2006, DOI: 10.1002/mar.20131

  15. The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence

    Journal of Applied Social Psychology

    Volume 34, Issue 2, February 2004, Pages: 243–281, Chanthika Pornpitakpan

    Version of Record online : 31 JUL 2006, DOI: 10.1111/j.1559-1816.2004.tb02547.x

  16. Brand Personification through the Use of Spokespeople: An Exploratory Study of Ordinary Employees, CEOs, and Celebrities Featured in Advertising

    Psychology & Marketing

    Volume 31, Issue 1, January 2014, Pages: 84–92, Nathalie Fleck, Géraldine Michel and Valérie Zeitoun

    Version of Record online : 20 DEC 2013, DOI: 10.1002/mar.20677

  17. Brand Extension Effects and Core Attributes of Experience Product Franchises: A Bayesian Approach

    Journal of Product Innovation Management

    Volume 32, Issue 5, September 2015, Pages: 731–746, Goksel Yalcinkaya and Tevfik Aktekin

    Version of Record online : 8 OCT 2014, DOI: 10.1111/jpim.12164

  18. A model of antecedents of consumers' post brand attitude upon exposure to a cause–brand alliance

    International Journal of Nonprofit and Voluntary Sector Marketing

    Volume 18, Issue 2, May 2013, Pages: 73–89, Beth Myers and Wi-Suk Kwon

    Version of Record online : 27 SEP 2012, DOI: 10.1002/nvsm.1439

  19. The Impact of Negative Campaign Ads

    Journal of Applied Social Psychology

    Volume 42, Issue 5, May 2012, Pages: 1280–1292, ERIC MARKS, MARK MANNING and ICEK AJZEN

    Version of Record online : 26 APR 2012, DOI: 10.1111/j.1559-1816.2012.00912.x

  20. Metaphor and Persuasive Communication: A Multifunctional Approach

    Social and Personality Psychology Compass

    Volume 4, Issue 9, September 2010, Pages: 783–794, Victor C. Ottati and Randall A. Renstrom

    Version of Record online : 2 SEP 2010, DOI: 10.1111/j.1751-9004.2010.00292.x