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There are 6370 results for: content related to: The effects of between-partner congruity on consumer evaluation of co-branded products

  1. You have free access to this content
    Self-congruity effects: A critical review and an integrative model

    Japanese Psychological Research

    Volume 57, Issue 4, October 2015, Pages: 348–362, Ji-Hern Kim

    Version of Record online : 7 APR 2015, DOI: 10.1111/jpr.12084

  2. Investigating Gender-Schema Congruity Effects on Consumers’ Evaluation of Anthropomorphized Products

    Psychology & Marketing

    Volume 31, Issue 4, April 2014, Pages: 264–277, Ellis A. van den Hende and Ruth Mugge

    Version of Record online : 7 MAR 2014, DOI: 10.1002/mar.20693

  3. Toward a general systems theory of social behavior: A psychocybernetic perspective

    Systems Research

    Volume 4, Issue 2, June 1987, Pages: 93–110, M. Joseph Sirgy

    Version of Record online : 3 FEB 2011, DOI: 10.1002/sres.3850040204

  4. An electrophysiological analysis of contextual and temporal constraints on parafoveal word processing


    Volume 50, Issue 1, January 2013, Pages: 48–59, Horacio A. Barber, Maartje van der Meij and Marta Kutas

    Version of Record online : 15 NOV 2012, DOI: 10.1111/j.1469-8986.2012.01489.x

  5. An attempt toward an integrated theory of consumer psychology and decision-making

    Systems Research

    Volume 3, Issue 3, September 1986, Pages: 161–175, M. Joseph Sirgy and Pradeep K. Tyagi

    Version of Record online : 3 FEB 2011, DOI: 10.1002/sres.3850030306

  6. The effect and moderation of gender identity congruity: Utilizing “real women” advertising images

    Psychology & Marketing

    Volume 26, Issue 9, September 2009, Pages: 813–843, Stéphanie Feiereisen, Amanda J. Broderick and Susan P. Douglas

    Version of Record online : 5 AUG 2009, DOI: 10.1002/mar.20301

  7. A social cognition model of consumer satisfaction/dissatisfaction an experiment

    Psychology & Marketing

    Volume 1, Issue 2, Summer 1984, Pages: 27–44, M. Joseph Sirgy

    Version of Record online : 7 AUG 2006, DOI: 10.1002/mar.4220010205

  8. From a commodity to an experience: The moderating role of thematic positioning on congruity-based product judgment

    Psychology & Marketing

    Volume 27, Issue 5, May 2010, Pages: 465–486, Theodore J. Noseworthy, Karen Finlay and Towhidul Islam

    Version of Record online : 7 APR 2010, DOI: 10.1002/mar.20339

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    Online Reviews, Helpfulness Ratings, and Consumer Attitudes: An Extension of Congruity Theory to Multiple Sources in Web 2.0

    Journal of Computer-Mediated Communication

    Volume 18, Issue 1, October 2012, Pages: 97–112, Joseph B. Walther, Yuhua (Jake) Liang, Tina Ganster, Donghee Yvette Wohn and Josh Emington

    Version of Record online : 10 OCT 2012, DOI: 10.1111/j.1083-6101.2012.01595.x

  10. Fit with what? The influence of multiple self-concept images on organizational attraction

    Journal of Occupational and Organizational Psychology

    Volume 83, Issue 3, September 2010, Pages: 645–662, Kevin P. Nolan and Crystal M. Harold

    Version of Record online : 24 DEC 2010, DOI: 10.1348/096317909X465452

  11. Gender, Language, and Social Influence: A Test of Expectation States, Role Congruity, and Self-Categorization Theories

    Human Communication Research

    Volume 35, Issue 4, October 2009, Pages: 465–490, Scott A. Reid, Nicholas A. Palomares, Grace L. Anderson and Beverly Bondad-Brown

    Version of Record online : 17 SEP 2009, DOI: 10.1111/j.1468-2958.2009.01359.x

  12. Employed Females' Clothing Preference, Self-Image Congruence, and Career Anchorage

    Journal of Applied Social Psychology

    Volume 22, Issue 5, March 1992, Pages: 408–422, Mary K. Ericksen and M. Joseph Sirgy

    Version of Record online : 31 JUL 2006, DOI: 10.1111/j.1559-1816.1992.tb01547.x

  13. Shaping time perceptions with background music: The effect of congruity and arousal on estimates of ad durations

    Psychology & Marketing

    Volume 13, Issue 5, August 1996, Pages: 501–515, James J. Kellaris and Susan Powell Mantel

    Version of Record online : 7 DEC 1998, DOI: 10.1002/(SICI)1520-6793(199608)13:5<501::AID-MAR4>3.0.CO;2-D

  14. Affective cues and brand-extension evaluation: Exploring the influence of attitude toward the parent brand and attitude toward the extension ad

    Psychology & Marketing

    Volume 23, Issue 7, July 2006, Pages: 597–616, Xiaoli Nan

    Version of Record online : 31 MAY 2006, DOI: 10.1002/mar.20148

  15. It Is a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness

    Psychology & Marketing

    Volume 29, Issue 9, September 2012, Pages: 639–650, Sejung Marina Choi and Nora J. Rifon

    Version of Record online : 28 AUG 2012, DOI: 10.1002/mar.20550

  16. The effects of incidental scents in the evaluation of environmental goods: The role of congruity

    PsyCh Journal

    Volume 4, Issue 2, June 2015, Pages: 66–73, Nicolao Bonini, Michele Graffeo, Constantinos Hadjichristidis and Valentina Perrotta

    Version of Record online : 26 NOV 2014, DOI: 10.1002/pchj.76

  17. New Routes to Recruiting and Retaining Women in STEM: Policy Implications of a Communal Goal Congruity Perspective

    Social Issues and Policy Review

    Volume 9, Issue 1, January 2015, Pages: 52–88, Amanda B. Diekman, Erica S. Weisgram and Aimee L. Belanger

    Version of Record online : 8 JAN 2015, DOI: 10.1111/sipr.12010

  18. Understanding consumers' brand-induced food taste perception: A comparison of ‘brand familiarity’ – and ‘consumer value – brand symbolism (in)congruity’ – accounts

    Journal of Consumer Behaviour

    Volume 11, Issue 1, January/February 2012, Pages: 11–20, Rami Paasovaara, Harri T. Luomala, Terhi Pohjanheimo and Mari Sandell

    Version of Record online : 15 APR 2011, DOI: 10.1002/cb.356

  19. Incorporating consumers' motivations into the theory of reasoned action

    Psychology & Marketing

    Volume 22, Issue 11, November 2005, Pages: 911–929, Julie Fitzmaurice

    Version of Record online : 28 SEP 2005, DOI: 10.1002/mar.20090

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    Abnormal semantic processing in females with fragile X-associated tremor/ataxia syndrome

    Genes, Brain and Behavior

    Volume 13, Issue 2, February 2014, Pages: 152–162, J.-C. Yang, C. Simon, A. Schneider, A. L. Seritan, L. Hamilton, P. J. Hagerman, R. J. Hagerman and J. M. Olichney

    Version of Record online : 26 DEC 2013, DOI: 10.1111/gbb.12114