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There are 10822 results for: content related to: Birds of a feather flock together…definition, role and measure of congruence: An application to sponsorship

  1. Effects of Strategic Exiting from Sponsorship after Negative Event Publicity

    Psychology & Marketing

    Volume 29, Issue 4, April 2012, Pages: 240–256, Matthias Messner and Marc-André Reinhard

    Article first published online : 29 MAR 2012, DOI: 10.1002/mar.20518

  2. International Sponsorship Research

    The Handbook of International Advertising Research

    Ellen L. Bloxsome, Mark R. Brown, Nigel K. Ll. Pope, Kevin E. Voges, Pages: 529–553, 2014

    Published Online : 24 JAN 2014, DOI: 10.1002/9781118378465.ch26

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    The Complexity of Quest in Emerging Adults’ Religiosity, Well-Being, and Identity

    Journal for the Scientific Study of Religion

    Volume 53, Issue 1, March 2014, Pages: 73–89, Kaye V. Cook, Cynthia N. Kimball, Kathleen C. Leonard and Chris J. Boyatzis

    Article first published online : 4 MAR 2014, DOI: 10.1111/jssr.12086

  4. Understanding Consumer Response to Sponsorship Information: A Resource-Matching Approach

    Psychology & Marketing

    Volume 29, Issue 4, April 2012, Pages: 226–239, George D. Deitz, Susan W. Myers and Marla R. Stafford

    Article first published online : 29 MAR 2012, DOI: 10.1002/mar.20517

  5. The Development of a Process for Evaluating Marketing Sponsorships

    Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration

    Volume 29, Issue 1, March 2012, Pages: 50–66, Norm O'Reilly and Judith Madill

    Article first published online : 11 JUN 2011, DOI: 10.1002/cjas.194

  6. Thomas Witherings and the Reform of the Foreign Posts, 1632–40

    Historical Research

    Volume 57, Issue 136, November 1984, Pages: 149–164, Kevin Sharpe

    Article first published online : 12 OCT 2007, DOI: 10.1111/j.1468-2281.1984.tb02240.x

  7. Celebrities in Advertising: Looking for Congruence or Likability?

    Psychology & Marketing

    Volume 29, Issue 9, September 2012, Pages: 651–662, Nathalie Fleck, Michael Korchia and Isabelle Le Roy

    Article first published online : 28 AUG 2012, DOI: 10.1002/mar.20551

  8. An Investigation of Children's Ability to Identify Sponsors and Understand Sponsorship Intentions

    Psychology & Marketing

    Volume 29, Issue 11, November 2012, Pages: 907–917, Reinhard Grohs, Udo Wagner and Regina Steiner

    Article first published online : 11 OCT 2012, DOI: 10.1002/mar.20573

  9. Leveraging sponsorships on the Internet: Activation, congruence, and articulation

    Psychology & Marketing

    Volume 25, Issue 7, July 2008, Pages: 637–654, Clinton S. Weeks, T. Bettina Cornwell and Judy C. Drennan

    Article first published online : 10 JUN 2008, DOI: 10.1002/mar.20229

  10. Authentic subcultural membership: Antecedents and consequences of authenticating acts and authoritative performances

    Psychology & Marketing

    Volume 27, Issue 7, July 2010, Pages: 698–716, Michael B. Beverland, Francis Farrelly and Pascale G. Quester

    Article first published online : 10 JUN 2010, DOI: 10.1002/mar.20352

  11. EXAMINING CONGRUENCE WITHIN SCHOOL–FAMILY PARTNERSHIPS: DEFINITION, IMPORTANCE, AND CURRENT MEASUREMENT APPROACHES

    Psychology in the Schools

    Volume 51, Issue 3, March 2014, Pages: 296–315, Courtney L. Glueck and Amy L. Reschly

    Article first published online : 26 JAN 2014, DOI: 10.1002/pits.21745

  12. Understanding sponsorship and sponsorship relationships—multiple frames and multiple perspectives

    International Journal of Nonprofit and Voluntary Sector Marketing

    Volume 11, Issue 1, February 2006, Pages: 73–87, Kate Daellenbach, John Davies and Nicholas J. Ashill

    Article first published online : 24 FEB 2006, DOI: 10.1002/nvsm.39

  13. Memory for Sponsorship Relationships: A Critical Juncture in Thinking

    Psychology & Marketing

    Volume 30, Issue 5, May 2013, Pages: 394–407, T. Bettina Cornwell and Michael S. Humphreys

    Article first published online : 8 APR 2013, DOI: 10.1002/mar.20614

  14. Who's afraid of that ad? Applying segmentation to the protection motivation model

    Psychology & Marketing

    Volume 21, Issue 9, September 2004, Pages: 671–696, Damien Arthur and Pascale Quester

    Article first published online : 21 JUL 2004, DOI: 10.1002/mar.20024

  15. The importance of social and ideal social dimensions in self-congruity research

    Asian Journal of Social Psychology

    Volume 16, Issue 1, March 2013, Pages: 39–49, Ji-Hern Kim and Yong J. Hyun

    Article first published online : 18 DEC 2012, DOI: 10.1111/ajsp.12003

  16. Understanding the decision-making processes for arts sponsorship

    International Journal of Nonprofit and Voluntary Sector Marketing

    Volume 17, Issue 4, November 2012, Pages: 363–374, Kate Daellenbach

    Article first published online : 12 SEP 2012, DOI: 10.1002/nvsm.1432

  17. Understanding sponsorship effects

    Psychology & Marketing

    Volume 18, Issue 2, February 2001, Pages: 95–122, Tony Meenaghan

    Article first published online : 19 JAN 2001, DOI: 10.1002/1520-6793(200102)18:2<95::AID-MAR1001>3.0.CO;2-H

  18. Quest Religion and the Problem of Limited Compassion

    Journal for the Scientific Study of Religion

    Volume 41, Issue 4, December 2002, Pages: 685–695, Jerry Goldfried and Maureen Miner

    Article first published online : 17 DEC 2002, DOI: 10.1111/1468-5906.00154

  19. Sponsorship and Event Marketing

    Standard Article

    Wiley International Encyclopedia of Marketing

    Pascale G. Quester

    Published Online : 15 DEC 2010, DOI: 10.1002/9781444316568.wiem04026

  20. Circannual clocks in avian reproduction and migration

    Ibis

    Volume 138, Issue 1, January 1996, Pages: 47–63, EBERHARD GWINNER

    Article first published online : 28 JUN 2008, DOI: 10.1111/j.1474-919X.1996.tb04312.x