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There are 16662 results for: content related to: Birds of a feather flock together…definition, role and measure of congruence: An application to sponsorship


    Psychology in the Schools

    Volume 51, Issue 3, March 2014, Pages: 296–315, Courtney L. Glueck and Amy L. Reschly

    Version of Record online : 26 JAN 2014, DOI: 10.1002/pits.21745

  2. Celebrities in Advertising: Looking for Congruence or Likability?

    Psychology & Marketing

    Volume 29, Issue 9, September 2012, Pages: 651–662, Nathalie Fleck, Michael Korchia and Isabelle Le Roy

    Version of Record online : 28 AUG 2012, DOI: 10.1002/mar.20551

  3. The Complexity of Quest in Emerging Adults’ Religiosity, Well-Being, and Identity

    Journal for the Scientific Study of Religion

    Volume 53, Issue 1, March 2014, Pages: 73–89, Kaye V. Cook, Cynthia N. Kimball, Kathleen C. Leonard and Chris J. Boyatzis

    Version of Record online : 4 MAR 2014, DOI: 10.1111/jssr.12086

  4. Memory for Sponsorship Relationships: A Critical Juncture in Thinking

    Psychology & Marketing

    Volume 30, Issue 5, May 2013, Pages: 394–407, T. Bettina Cornwell and Michael S. Humphreys

    Version of Record online : 8 APR 2013, DOI: 10.1002/mar.20614

  5. International Sponsorship Research

    The Handbook of International Advertising Research

    Ellen L. Bloxsome, Mark R. Brown, Nigel K. Ll. Pope, Kevin E. Voges, Pages: 529–553, 2014

    Published Online : 24 JAN 2014, DOI: 10.1002/9781118378465.ch26

  6. You have full text access to this OnlineOpen article
    Between Fire and Fire: T.S. Eliot's The Waste Land

    The Heythrop Journal

    Volume 56, Issue 2, March 2015, Pages: 235–248, Francesca Bugliani Knox

    Version of Record online : 5 DEC 2014, DOI: 10.1111/heyj.12240

  7. Sponsorship and Event Marketing

    Standard Article

    Wiley International Encyclopedia of Marketing

    Pascale G. Quester

    Published Online : 15 DEC 2010, DOI: 10.1002/9781444316568.wiem04026

  8. The Vigor of a Disregarded Ally in Sponsorship: Brand Image Transfer Effects Arising from a Cosponsor

    Psychology & Marketing

    Volume 32, Issue 11, November 2015, Pages: 1079–1097, Philip Gross and Klaus-Peter Wiedmann

    Version of Record online : 8 OCT 2015, DOI: 10.1002/mar.20848

    Corrected by:

    Erratum: Erratum to “The Vigor of a Disregarded Ally in Sponsorship: Brand Image Transfer Effects Arising from a Cosponsor”

    Vol. 32, Issue 12, 1191, Version of Record online: 9 NOV 2015

  9. Experiential congruence: Qualitative analysis of client and counsellor narrative accounts of significant events in time-limited person-centred therapy

    Counselling and Psychotherapy Research

    Volume 2, Issue 1, March 2002, Pages: 20–32, Soti Grafanaki and John McLeod

    Version of Record online : 18 AUG 2006, DOI: 10.1080/14733140212331384958

  10. The Development of a Process for Evaluating Marketing Sponsorships

    Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration

    Volume 29, Issue 1, March 2012, Pages: 50–66, Norm O'Reilly and Judith Madill

    Version of Record online : 11 JUN 2011, DOI: 10.1002/cjas.194

  11. Sponsorship

    Standard Article

    Wiley Encyclopedia of Management

    François A. Carrillat and Alain d'Astous

    Published Online : 21 JAN 2015, DOI: 10.1002/9781118785317.weom090324

  12. Understanding Consumer Response to Sponsorship Information: A Resource-Matching Approach

    Psychology & Marketing

    Volume 29, Issue 4, April 2012, Pages: 226–239, George D. Deitz, Susan W. Myers and Marla R. Stafford

    Version of Record online : 29 MAR 2012, DOI: 10.1002/mar.20517

  13. ‘We want you! But . . .’ Recruiting Migrants and Encouraging Transnational Migration Through Progressive Inclusion

    European Law Journal

    Volume 15, Issue 6, November 2009, Pages: 700–718, Anuscheh Farahat

    Version of Record online : 12 NOV 2009, DOI: 10.1111/j.1468-0386.2009.00486.x

  14. Fit with what? The influence of multiple self-concept images on organizational attraction

    Journal of Occupational and Organizational Psychology

    Volume 83, Issue 3, September 2010, Pages: 645–662, Kevin P. Nolan and Crystal M. Harold

    Version of Record online : 24 DEC 2010, DOI: 10.1348/096317909X465452

  15. Therapist-Provided Conditions in Child-Centered Play Therapy

    The Journal of Humanistic Counseling

    Volume 54, Issue 2, July 2015, Pages: 86–103, KIMBERLY M. JAYNE and DEE C. RAY

    Version of Record online : 1 JUL 2015, DOI: 10.1002/johc.12005

  16. Memory Effects of Different Relational Links between Brands and Sponsored Events

    Psychology & Marketing

    Volume 32, Issue 10, October 2015, Pages: 1031–1048, Elisabeth Wolfsteiner, Reinhard Grohs and Udo Wagner

    Version of Record online : 7 SEP 2015, DOI: 10.1002/mar.20841

  17. Affective and cognitive influence of control of navigation on cause sponsorship and non-profit organizations

    International Journal of Nonprofit and Voluntary Sector Marketing

    Volume 20, Issue 4, November 2015, Pages: 331–346, Ye Wang

    Version of Record online : 6 JUL 2015, DOI: 10.1002/nvsm.1534

  18. Parental Patterns of Cooperation in Parent–Child Interactions: The Relationship Between Nonverbal and Verbal Communication

    Human Communication Research

    Volume 40, Issue 1, January 2014, Pages: 1–29, Tsfira Grebelsky-Lichtman

    Version of Record online : 3 OCT 2013, DOI: 10.1111/hcre.12014

  19. Enumerating the orientable 2-cell imbeddings of complete bipartite graphs

    Journal of Graph Theory

    Volume 30, Issue 2, February 1999, Pages: 77–90, Bruce P. Mull

    Version of Record online : 15 MAR 1999, DOI: 10.1002/(SICI)1097-0118(199902)30:2<77::AID-JGT2>3.0.CO;2-W

  20. An Investigation of Children's Ability to Identify Sponsors and Understand Sponsorship Intentions

    Psychology & Marketing

    Volume 29, Issue 11, November 2012, Pages: 907–917, Reinhard Grohs, Udo Wagner and Regina Steiner

    Version of Record online : 11 OCT 2012, DOI: 10.1002/mar.20573