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There are 10846 results for: content related to: Gearing up for mobile advertising: A cross-cultural examination of key factors that drive mobile messages home to consumers

  1. Smart shoppers? Using QR codes and ‘green’ smartphone apps to mobilize sustainable consumption in the retail environment

    International Journal of Consumer Studies

    Volume 37, Issue 4, July 2013, Pages: 387–393, Lucy Atkinson

    Article first published online : 19 JUN 2013, DOI: 10.1111/ijcs.12025

  2. Antecedents of consumer attitudes toward mobile marketing: A comparative study of youth markets in the United States and China

    Thunderbird International Business Review

    Volume 54, Issue 2, March/April 2012, Pages: 211–224, Tao Gao, Andrew J. Rohm, Fareena Sultan and Suping Huang

    Article first published online : 21 FEB 2012, DOI: 10.1002/tie.21452

  3. Coupons going wireless: Determinants of consumer intentions to redeem mobile coupons

    Journal of Interactive Marketing

    Volume 22, Issue 3, Summer 2008, Pages: 23–39, Astrid Dickinger and Mirella Kleijnen

    Article first published online : 6 OCT 2008, DOI: 10.1002/dir.20115

  4. Recent Topics

    The Open Mobile Alliance: Delivering Service Enablers for Next-Generation Applications

    Michael Brenner, Musa Unmehopa, Pages: 411–426, 2008

    Published Online : 1 APR 2008, DOI: 10.1002/9780470519905.ch27

  5. Relevance judgments of mobile commercial information

    Journal of the Association for Information Science and Technology

    Volume 65, Issue 7, July 2014, Pages: 1335–1348, Xiaolun Wang, Zhijuan Hong, Yunjie (Calvin) Xu, Chenghong Zhang and Hong Ling

    Article first published online : 26 FEB 2014, DOI: 10.1002/asi.23060

  6. Modeling consumer adoption of mobile shopping for fashion products in Korea

    Psychology & Marketing

    Volume 26, Issue 7, July 2009, Pages: 669–687, Eunju Ko, Eun Young Kim and Eun Kyung Lee

    Article first published online : 9 JUN 2009, DOI: 10.1002/mar.20294

  7. You have free access to this content
    Capturing Global Youth: Mobile Gaming in the U.S., Spain, and the Czech Republic

    Journal of Computer-Mediated Communication

    Volume 13, Issue 4, July 2008, Pages: 827–855, Shintaro Okazaki, Radoslav Skapa and Ildefonso Grande

    Article first published online : 2 SEP 2008, DOI: 10.1111/j.1083-6101.2008.00421.x

  8. Introduction: New media: Mobile advertising and marketing

    Psychology & Marketing

    Volume 25, Issue 8, August 2008, Pages: 711–713, Charles R. Taylor and Doo-Hee Lee

    Article first published online : 10 JUL 2008, DOI: 10.1002/mar.20234

  9. Understanding the acceptance of mobile SMS advertising among young Chinese consumers

    Psychology & Marketing

    Volume 25, Issue 8, August 2008, Pages: 787–805, Jing Zhang and En Mao

    Article first published online : 10 JUL 2008, DOI: 10.1002/mar.20239

  10. Determinant factors of mobile-based word-of-mouth campaign referral among Japanese adolescents

    Psychology & Marketing

    Volume 25, Issue 8, August 2008, Pages: 714–731, Shintaro Okazaki

    Article first published online : 10 JUL 2008, DOI: 10.1002/mar.20235

  11. Marketplace Dynamics and Business Models Framework

    Enabling Technologies for Mobile Services: The MobiLife Book

    Mika Klemettinen, Pages: 295–342, 2007

    Published Online : 5 SEP 2007, DOI: 10.1002/9780470517895.ch9

  12. The Profits of Money Services: Expending Financial Resources

    m-Profits: Making Money from 3G Services

    Tomi T. Ahonen, Pages: 145–168, 2006

    Published Online : 21 FEB 2006, DOI: 10.1002/0470855126.ch9

  13. ‘Hello, Mrs. Sarah Jones! We recommend this product!’ Consumers' perceptions about personalized advertising: comparisons across advertisements delivered via three different types of media

    International Journal of Consumer Studies

    Volume 33, Issue 4, July 2009, Pages: 503–514, Jay (Hyunjae) Yu and Brenda Cude

    Article first published online : 16 JUN 2009, DOI: 10.1111/j.1470-6431.2009.00784.x

  14. Permission-based mobile advertising

    Journal of Interactive Marketing

    Volume 16, Issue 1, Winter 2002, Pages: 14–24, Patrick Barwise and Colin Strong

    Article first published online : 27 DEC 2001, DOI: 10.1002/dir.10000

  15. Information policy and mobile privacy

    Bulletin of the American Society for Information Science and Technology

    Volume 40, Issue 2, December/January 2014, Pages: 17–21, Grace Begany

    Article first published online : 10 MAR 2014, DOI: 10.1002/bult.2014.1720400207

  16. The personalized context-aware mobile advertisement system using a novel approaching detection method over cellular networks

    Software: Practice and Experience

    Volume 45, Issue 1, January 2015, Pages: 31–52, Chung-Ming Huang, Shih-Yang Lin and Tsung-Han Hsieh

    Article first published online : 10 JUN 2013, DOI: 10.1002/spe.2208

  17. You have free access to this content
    Index

    m-Profits: Making Money from 3G Services

    Tomi T. Ahonen, Pages: 345–360, 2006

    Published Online : 21 FEB 2006, DOI: 10.1002/0470855126.index

  18. Late Pleistocene and Early Holocene lake-level fluctuations in the Lahontan Basin, Nevada: Implications for the distribution of archaeological sites

    Geoarchaeology

    Volume 23, Issue 5, September/October 2008, Pages: 608–643, Kenneth D. Adams, Ted Goebel, Kelly Graf, Geoffrey M. Smith, Anna J. Camp, Richard W. Briggs and David Rhode

    Article first published online : 15 AUG 2008, DOI: 10.1002/gea.20237

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    The Role of Horizontal and Vertical Individualism and Collectivism in Online Consumers’ Responses Toward Persuasive Communication on the Web

    Journal of Computer-Mediated Communication

    Volume 11, Issue 1, November 2005, Pages: 317–336, Wei-Na Lee and Sejung Marina Choi

    Article first published online : 9 AUG 2006, DOI: 10.1111/j.1083-6101.2006.tb00315.x

  20. A model of traveller acceptance of mobile technology

    International Journal of Tourism Research

    Volume 10, Issue 5, September/October 2008, Pages: 393–407, Dae-Young Kim, Jungkun Park and Alastair M. Morrison

    Article first published online : 2 SEP 2008, DOI: 10.1002/jtr.669