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There are 1406 results for: content related to: It Is a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness

  1. Consolidated standards of reporting trials (CONSORT) and the completeness of reporting of randomised controlled trials (RCTs) published in medical journals

    Methodology Review

    The Cochrane Library

    Lucy Turner, Larissa Shamseer, Douglas G Altman, Laura Weeks, Jodi Peters, Thilo Kober, Sofia Dias, Kenneth F Schulz, Amy C Plint and David Moher

    Published Online : 14 NOV 2012, DOI: 10.1002/14651858.MR000030.pub2

  2. Do dispositional attributions regarding peer endorsers influence product evaluations?

    Scandinavian Journal of Psychology

    Volume 44, Issue 1, February 2003, Pages: 39–46, Kim André Sørum, Kjetil Marius Grape and David Silvera

    Version of Record online : 10 JAN 2003, DOI: 10.1111/1467-9450.00319

  3. Guilty by Association: The Perils of Celebrity Endorsement for Endorsed Brands and their Direct Competitors

    Psychology & Marketing

    Volume 31, Issue 11, November 2014, Pages: 1024–1039, François A. Carrillat, Alain d'Astous and Haralambos Christianis

    Version of Record online : 9 OCT 2014, DOI: 10.1002/mar.20750

  4. Exploring Brand Personality–Celebrity Endorser Personality Congruence in Celebrity Endorsements in the Indian Context

    Psychology & Marketing

    Volume 32, Issue 12, December 2015, Pages: 1158–1174, Aditya S. Mishra, Subhadip Roy and Ainsworth Anthony Bailey

    Version of Record online : 9 NOV 2015, DOI: 10.1002/mar.20846

  5. The Elements of Political Persuasion: Content, Charisma and Cue

    The Economic Journal

    Volume 124, Issue 574, February 2014, Pages: F257–F292, Torun Dewan, Macartan Humphreys and Daniel Rubenson

    Version of Record online : 24 FEB 2014, DOI: 10.1111/ecoj.12112

  6. Can a Celebrity Serve as an Issue-Relevant Argument in the Elaboration Likelihood Model?

    Psychology & Marketing

    Volume 33, Issue 3, March 2016, Pages: 195–208, Younghan Lee and Jakeun Koo

    Version of Record online : 9 FEB 2016, DOI: 10.1002/mar.20865

  7. Celebrity Endorsements and Beyond: New Avenues for Celebrity Branding

    Psychology & Marketing

    Volume 29, Issue 9, September 2012, Pages: 690–703, Astrid Keel and Rajan Nataraajan

    Version of Record online : 28 AUG 2012, DOI: 10.1002/mar.20555

  8. A model of advertising format competition: on the use of celebrities in ads

    Canadian Journal of Economics/Revue canadienne d'économique

    Volume 46, Issue 4, November/novembre 2013, Pages: 1606–1630, C. Robert Clark and Ignatius J. Horstmann

    Version of Record online : 14 NOV 2013, DOI: 10.1111/caje.12056

  9. Determinants for Effects of Celebrity Negative Information: When to Terminate a Relationship with a Celebrity Endorser in Trouble?

    Psychology & Marketing

    Volume 33, Issue 10, October 2016, Pages: 864–874, Nam-Hyun Um and Sojung Kim

    Version of Record online : 8 SEP 2016, DOI: 10.1002/mar.20923

  10. The Impact of Negative Publicity on Celebrity Ad Endorsements

    Psychology & Marketing

    Volume 29, Issue 9, September 2012, Pages: 663–673, Des Thwaites, Ben Lowe, Lien L. Monkhouse and Bradley R. Barnes

    Version of Record online : 28 AUG 2012, DOI: 10.1002/mar.20552

  11. Brand Personification through the Use of Spokespeople: An Exploratory Study of Ordinary Employees, CEOs, and Celebrities Featured in Advertising

    Psychology & Marketing

    Volume 31, Issue 1, January 2014, Pages: 84–92, Nathalie Fleck, Géraldine Michel and Valérie Zeitoun

    Version of Record online : 20 DEC 2013, DOI: 10.1002/mar.20677

  12. Celebrity Scandal Fallout: How Attribution Style Can Protect the Sponsor

    Psychology & Marketing

    Volume 30, Issue 6, June 2013, Pages: 529–541, Nam-Hyun Um

    Version of Record online : 23 APR 2013, DOI: 10.1002/mar.20625

  13. Children Cover Your Eyes: Masculine Honor and the Role of Blind Patriotism in Teaching National Allegiance to Posterity

    Political Psychology

    Volume 37, Issue 6, December 2016, Pages: 817–834, Collin D. Barnes, Aaron Pomerantz and Larissa Yashko

    Version of Record online : 18 SEP 2015, DOI: 10.1111/pops.12291

  14. Who Is the Celebrity in Advertising? Understanding Dimensions of Celebrity Images

    The Journal of Popular Culture

    Volume 40, Issue 2, April 2007, Pages: 304–324, SEJUNG MARINA CHOI and NORA J. RIFON

    Version of Record online : 7 MAR 2007, DOI: 10.1111/j.1540-5931.2007.00380.x

  15. Anti-Americanism, Authoritarian Politics, and Attitudes about Women's Representation: Evidence from a Survey Experiment in Jordan

    International Studies Quarterly

    Volume 59, Issue 1, March 2015, Pages: 34–45, Sarah Sunn Bush and Amaney A. Jamal

    Version of Record online : 7 JUL 2014, DOI: 10.1111/isqu.12139

  16. Using an Acculturation-Stress-Resilience Framework to Explore Latent Profiles of Latina/o Language Brokers

    Journal of Research on Adolescence

    Jennifer A. Kam, Katerina M. Marcoulides and Andy J. Merolla

    Version of Record online : 26 MAY 2017, DOI: 10.1111/jora.12318

  17. Has Reality Television Come of Age as a Promotional Platform? Modeling the Endorsement Effectiveness of Celebreality and Reality Stars

    Psychology & Marketing

    Volume 31, Issue 4, April 2014, Pages: 294–305, Gina A. Tran and David Strutton

    Version of Record online : 7 MAR 2014, DOI: 10.1002/mar.20695

  18. Celebrities in Advertising: Looking for Congruence or Likability?

    Psychology & Marketing

    Volume 29, Issue 9, September 2012, Pages: 651–662, Nathalie Fleck, Michael Korchia and Isabelle Le Roy

    Version of Record online : 28 AUG 2012, DOI: 10.1002/mar.20551

  19. Effect of Celebrity Endorsements on Consumer Purchase Intentions: Advertising Effect and Advertising Appeal as Mediators

    Human Factors and Ergonomics in Manufacturing & Service Industries

    Volume 23, Issue 5, September/October 2013, Pages: 357–367, Jau-Shyong Wang, Yen-Fen Cheng and Yi-Ling Chu

    Version of Record online : 30 MAR 2012, DOI: 10.1002/hfm.20336

  20. Real or relevant beauty? Body shape and endorser effects on brand attitude and body image

    Psychology & Marketing

    Volume 28, Issue 8, August 2011, Pages: 843–878, Steven D'Alessandro and Bill Chitty

    Version of Record online : 20 JUN 2011, DOI: 10.1002/mar.20415