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There are 31697 results for: content related to: Celebrities in Advertising: Looking for Congruence or Likability?

  1. Celebrity Endorsements and Beyond: New Avenues for Celebrity Branding

    Psychology & Marketing

    Volume 29, Issue 9, September 2012, Pages: 690–703, Astrid Keel and Rajan Nataraajan

    Version of Record online : 28 AUG 2012, DOI: 10.1002/mar.20555

  2. It Is a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness

    Psychology & Marketing

    Volume 29, Issue 9, September 2012, Pages: 639–650, Sejung Marina Choi and Nora J. Rifon

    Version of Record online : 28 AUG 2012, DOI: 10.1002/mar.20550

  3. Eclipsing: When Celebrities Overshadow the Brand

    Psychology & Marketing

    Volume 31, Issue 11, November 2014, Pages: 1040–1050, Jasmina Ilicic and Cynthia M. Webster

    Version of Record online : 9 OCT 2014, DOI: 10.1002/mar.20751

  4. Celebrity Scandal Fallout: How Attribution Style Can Protect the Sponsor

    Psychology & Marketing

    Volume 30, Issue 6, June 2013, Pages: 529–541, Nam-Hyun Um

    Version of Record online : 23 APR 2013, DOI: 10.1002/mar.20625

  5. The impact of death on consumer responses to celebrity endorser misbehavior

    Psychology & Marketing

    Volume 34, Issue 10, October 2017, Pages: 917–930, Benjamin Boeuf

    Version of Record online : 12 SEP 2017, DOI: 10.1002/mar.21032

  6. Consumers’ Reactions to a Celebrity Endorser Scandal

    Psychology & Marketing

    Volume 29, Issue 11, November 2012, Pages: 885–896, Candy P. S. Fong and Robert S. Wyer Jr.

    Version of Record online : 11 OCT 2012, DOI: 10.1002/mar.20571

  7. Guilty by Association: The Perils of Celebrity Endorsement for Endorsed Brands and their Direct Competitors

    Psychology & Marketing

    Volume 31, Issue 11, November 2014, Pages: 1024–1039, François A. Carrillat, Alain d'Astous and Haralambos Christianis

    Version of Record online : 9 OCT 2014, DOI: 10.1002/mar.20750

  8. Can a Celebrity Serve as an Issue-Relevant Argument in the Elaboration Likelihood Model?

    Psychology & Marketing

    Volume 33, Issue 3, March 2016, Pages: 195–208, Younghan Lee and Jakeun Koo

    Version of Record online : 9 FEB 2016, DOI: 10.1002/mar.20865

  9. Engaging fans on microblog: the synthetic influence of parasocial interaction and source characteristics on celebrity endorsement

    Psychology & Marketing

    Volume 34, Issue 7, July 2017, Pages: 720–732, Wanqi Gong and Xigen Li

    Version of Record online : 9 JUN 2017, DOI: 10.1002/mar.21018

  10. Exploring Brand Personality–Celebrity Endorser Personality Congruence in Celebrity Endorsements in the Indian Context

    Psychology & Marketing

    Volume 32, Issue 12, December 2015, Pages: 1158–1174, Aditya S. Mishra, Subhadip Roy and Ainsworth Anthony Bailey

    Version of Record online : 9 NOV 2015, DOI: 10.1002/mar.20846

  11. Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement

    Psychology & Marketing

    Volume 34, Issue 4, April 2017, Pages: 481–495, Siyoung Chung and Hichang Cho

    Version of Record online : 9 MAR 2017, DOI: 10.1002/mar.21001

  12. Who Benefits from Multiple Brand Celebrity Endorsements? An Experimental Investigation

    Psychology & Marketing

    Volume 30, Issue 10, October 2013, Pages: 850–860, Arthur Cheng-Hsui Chen, Rita Ya-Hui Chang, Ali Besherat and Daniel W. Baack

    Version of Record online : 6 SEP 2013, DOI: 10.1002/mar.20650

  13. Consumer Attachments to Human Brands: The “Oprah Effect”

    Psychology & Marketing

    Volume 32, Issue 7, July 2015, Pages: 751–763, Peggy Sue Loroz and Bridgette M. Braig

    Version of Record online : 8 JUN 2015, DOI: 10.1002/mar.20815

  14. Should We Hire David Beckham to Endorse our Brand? Contextual Interference and Consumer Memory for Brands in a Celebrity's Endorsement Portfolio

    Psychology & Marketing

    Volume 30, Issue 7, July 2013, Pages: 602–613, Katie Kelting and Dan Hamilton Rice

    Version of Record online : 7 JUN 2013, DOI: 10.1002/mar.20631

  15. Being True to Oneself: Investigating Celebrity Brand Authenticity

    Psychology & Marketing

    Volume 33, Issue 6, June 2016, Pages: 410–420, Jasmina Ilicic and Cynthia M. Webster

    Version of Record online : 10 MAY 2016, DOI: 10.1002/mar.20887

  16. Celebrity Worship, Materialism, Compulsive Buying, and the Empty Self

    Psychology & Marketing

    Volume 29, Issue 9, September 2012, Pages: 674–679, Robert A. Reeves, Gary A. Baker and Chris S. Truluck

    Version of Record online : 28 AUG 2012, DOI: 10.1002/mar.20553

  17. Determinants for Effects of Celebrity Negative Information: When to Terminate a Relationship with a Celebrity Endorser in Trouble?

    Psychology & Marketing

    Volume 33, Issue 10, October 2016, Pages: 864–874, Nam-Hyun Um and Sojung Kim

    Version of Record online : 8 SEP 2016, DOI: 10.1002/mar.20923

  18. The Perfect Little Bump: Does the Media Portrayal of Pregnant Celebrities Influence Prenatal Attachment?

    Psychology & Marketing

    Volume 31, Issue 9, September 2014, Pages: 758–773, Jayne Krisjanous, James E. Richard and Aaron Gazley

    Version of Record online : 11 AUG 2014, DOI: 10.1002/mar.20732

  19. The Impact of Negative Publicity on Celebrity Ad Endorsements

    Psychology & Marketing

    Volume 29, Issue 9, September 2012, Pages: 663–673, Des Thwaites, Ben Lowe, Lien L. Monkhouse and Bradley R. Barnes

    Version of Record online : 28 AUG 2012, DOI: 10.1002/mar.20552

  20. Brand Personification through the Use of Spokespeople: An Exploratory Study of Ordinary Employees, CEOs, and Celebrities Featured in Advertising

    Psychology & Marketing

    Volume 31, Issue 1, January 2014, Pages: 84–92, Nathalie Fleck, Géraldine Michel and Valérie Zeitoun

    Version of Record online : 20 DEC 2013, DOI: 10.1002/mar.20677