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There are 13648 results for: content related to: The Impact of Attribute Importance in the Effects of Option Framing on Choice: Budget Range and Justification as Moderators of Loss Aversion

  1. How the Temporal Framing of Energy Savings Influences Consumer Product Evaluations and Choice

    Psychology & Marketing

    Volume 29, Issue 4, April 2012, Pages: 198–208, Andrea Heintz Tangari and Ronn J. Smith

    Article first published online : 29 MAR 2012, DOI: 10.1002/mar.20515

  2. Discounting in International Markets and the Face Value Effect: A Double- Edged Sword?

    Psychology & Marketing

    Volume 29, Issue 3, March 2012, Pages: 144–156, Ben Lowe, Bradley R. Barnes and Robert Rugimbana

    Article first published online : 7 FEB 2012, DOI: 10.1002/mar.20511

  3. Effects of Mood and Elaboration on Processing and Evaluation of Goal-Framed Appeals

    Psychology & Marketing

    Volume 31, Issue 2, February 2014, Pages: 134–146, Sanjay Putrevu

    Article first published online : 13 JAN 2014, DOI: 10.1002/mar.20682

  4. Option Framing and Product Feature Recommendations: Product Configuration and Choice

    Psychology & Marketing

    Volume 30, Issue 12, December 2013, Pages: 1053–1061, Andreas Herrmann, Christian Hildebrand, David E. Sprott and Eric R. Spangenberg

    Article first published online : 25 OCT 2013, DOI: 10.1002/mar.20666

  5. Scared Stiff? The Effectiveness of Threat Appeals in Counseling Services Advertising to High-Anxiety Students

    Psychology & Marketing

    Volume 30, Issue 10, October 2013, Pages: 874–890, Jayne Krisjanous, Nicholas J. Ashill, Katrin Eccarius and Janet Carruthers

    Article first published online : 6 SEP 2013, DOI: 10.1002/mar.20652

  6. Which Is the Better Option? Quicker or Cheaper?

    Psychology & Marketing

    Volume 30, Issue 1, January 2013, Pages: 90–101, Chung-Chau Chang, Shin-Shin Chang, Jung-Hua Chang and Ya-Lan Chien

    Article first published online : 3 DEC 2012, DOI: 10.1002/mar.20589

  7. Music to Your Brain: Background Music Changes Are Processed First, Reducing Ad Message Recall

    Psychology & Marketing

    Volume 30, Issue 1, January 2013, Pages: 62–75, Cynthia Fraser and J. Andrew Bradford

    Article first published online : 6 DEC 2012, DOI: 10.1002/mar.20580

  8. Causes and Consequences of Abusive Supervision in Sales Management: A Tale of Two Perspectives

    Psychology & Marketing

    Volume 31, Issue 4, April 2014, Pages: 278–293, Colin B. Gabler, Katy R. Nagy and Ronald Paul Hill

    Article first published online : 7 MAR 2014, DOI: 10.1002/mar.20694

  9. Celebrity Scandal Fallout: How Attribution Style Can Protect the Sponsor

    Psychology & Marketing

    Volume 30, Issue 6, June 2013, Pages: 529–541, Nam-Hyun Um

    Article first published online : 23 APR 2013, DOI: 10.1002/mar.20625

  10. Celebrities in Advertising: Looking for Congruence or Likability?

    Psychology & Marketing

    Volume 29, Issue 9, September 2012, Pages: 651–662, Nathalie Fleck, Michael Korchia and Isabelle Le Roy

    Article first published online : 28 AUG 2012, DOI: 10.1002/mar.20551

  11. Customer Preferences for Frontline Employee Traits: Homophily and Heterophily Effects

    Psychology & Marketing

    Volume 30, Issue 12, December 2013, Pages: 1043–1052, Sandra Streukens and Tor W. Andreassen

    Article first published online : 25 OCT 2013, DOI: 10.1002/mar.20665

  12. Psychosocial Influences on Children's Food Consumption

    Psychology & Marketing

    Volume 30, Issue 2, February 2013, Pages: 103–120, Michele Roberts and Simone Pettigrew

    Article first published online : 10 JAN 2013, DOI: 10.1002/mar.20591

  13. “It's not Easy Being Green”: Exploring Green Creeds, Green Deeds, and Internal Environmental Locus of Control

    Psychology & Marketing

    Volume 29, Issue 5, May 2012, Pages: 293–305, Mark Cleveland, Maria Kalamas and Michel Laroche

    Article first published online : 11 APR 2012, DOI: 10.1002/mar.20522

  14. Toward Consumption Reduction: An Environmentally Motivated Perspective

    Psychology & Marketing

    Volume 30, Issue 8, August 2013, Pages: 660–675, José Manuel Ortega Egea and Nieves García de Frutos

    Article first published online : 5 JUL 2013, DOI: 10.1002/mar.20636

  15. Giving the Expectancy-Value Model a Heart

    Psychology & Marketing

    Volume 29, Issue 10, October 2012, Pages: 765–781, Victor Henning, Thorsten Hennig-Thurau and Stephanie Feiereisen

    Article first published online : 11 SEP 2012, DOI: 10.1002/mar.20562

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    Cultural Factors That Impact Brand Personification Strategy Effectiveness

    Psychology & Marketing

    Volume 31, Issue 1, January 2014, Pages: 70–83, Alexandra Aguirre-Rodriguez

    Article first published online : 20 DEC 2013, DOI: 10.1002/mar.20676

  17. Navigating Residue Sensitivity in the Used Goods Marketplace

    Psychology & Marketing

    Volume 30, Issue 4, April 2013, Pages: 305–317, Sommer Kapitan and Rajesh Bhargave

    Article first published online : 25 FEB 2013, DOI: 10.1002/mar.20607

  18. Trust, Commitment, and Older Women: Exploring Brand Attachment Differences in the Elderly Segment

    Psychology & Marketing

    Volume 29, Issue 6, June 2012, Pages: 445–457, Steffen Jahn, Hansjoerg Gaus and Tina Kiessling

    Article first published online : 3 MAY 2012, DOI: 10.1002/mar.20533

  19. Shame-Free Guilt Appeals: Testing the Emotional and Cognitive Effects of Shame and Guilt Appeals

    Psychology & Marketing

    Volume 30, Issue 9, September 2013, Pages: 811–825, Vanessa Boudewyns, Monique M. Turner and Ryan S. Paquin

    Article first published online : 23 JUL 2013, DOI: 10.1002/mar.20647

  20. An Investigation of Children's Ability to Identify Sponsors and Understand Sponsorship Intentions

    Psychology & Marketing

    Volume 29, Issue 11, November 2012, Pages: 907–917, Reinhard Grohs, Udo Wagner and Regina Steiner

    Article first published online : 11 OCT 2012, DOI: 10.1002/mar.20573