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There are 12451 results for: content related to: Consumers’ Reactions to a Celebrity Endorser Scandal

  1. Celebrity Endorsements and Beyond: New Avenues for Celebrity Branding

    Psychology & Marketing

    Volume 29, Issue 9, September 2012, Pages: 690–703, Astrid Keel and Rajan Nataraajan

    Version of Record online : 28 AUG 2012, DOI: 10.1002/mar.20555

  2. It Is a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness

    Psychology & Marketing

    Volume 29, Issue 9, September 2012, Pages: 639–650, Sejung Marina Choi and Nora J. Rifon

    Version of Record online : 28 AUG 2012, DOI: 10.1002/mar.20550

  3. The Impact of Negative Publicity on Celebrity Ad Endorsements

    Psychology & Marketing

    Volume 29, Issue 9, September 2012, Pages: 663–673, Des Thwaites, Ben Lowe, Lien L. Monkhouse and Bradley R. Barnes

    Version of Record online : 28 AUG 2012, DOI: 10.1002/mar.20552

  4. Celebrity Endorsement and International Advertising

    The Handbook of International Advertising Research

    Wei-Na Lee, Nam-Hyun Um, Pages: 353–374, 2014

    Published Online : 24 JAN 2014, DOI: 10.1002/9781118378465.ch18

  5. Exploring Brand Personality–Celebrity Endorser Personality Congruence in Celebrity Endorsements in the Indian Context

    Psychology & Marketing

    Volume 32, Issue 12, December 2015, Pages: 1158–1174, Aditya S. Mishra, Subhadip Roy and Ainsworth Anthony Bailey

    Version of Record online : 9 NOV 2015, DOI: 10.1002/mar.20846

  6. Celebrities in Advertising: Looking for Congruence or Likability?

    Psychology & Marketing

    Volume 29, Issue 9, September 2012, Pages: 651–662, Nathalie Fleck, Michael Korchia and Isabelle Le Roy

    Version of Record online : 28 AUG 2012, DOI: 10.1002/mar.20551

  7. Who Is the Celebrity in Advertising? Understanding Dimensions of Celebrity Images

    The Journal of Popular Culture

    Volume 40, Issue 2, April 2007, Pages: 304–324, SEJUNG MARINA CHOI and NORA J. RIFON

    Version of Record online : 7 MAR 2007, DOI: 10.1111/j.1540-5931.2007.00380.x

  8. A model of advertising format competition: on the use of celebrities in ads

    Canadian Journal of Economics/Revue canadienne d'économique

    Volume 46, Issue 4, November/novembre 2013, Pages: 1606–1630, C. Robert Clark and Ignatius J. Horstmann

    Version of Record online : 14 NOV 2013, DOI: 10.1111/caje.12056

  9. Guilty by Association: The Perils of Celebrity Endorsement for Endorsed Brands and their Direct Competitors

    Psychology & Marketing

    Volume 31, Issue 11, November 2014, Pages: 1024–1039, François A. Carrillat, Alain d'Astous and Haralambos Christianis

    Version of Record online : 9 OCT 2014, DOI: 10.1002/mar.20750

  10. Celebrity altruism: the good, the bad and the ugly in relationships with fundraising charities

    International Journal of Nonprofit and Voluntary Sector Marketing

    Volume 19, Issue 2, May 2014, Pages: 57–75, Sean P. Kelly, Gareth G. Morgan and Tracey M. Coule

    Version of Record online : 1 APR 2014, DOI: 10.1002/nvsm.1487

  11. Celebrity Scandal Fallout: How Attribution Style Can Protect the Sponsor

    Psychology & Marketing

    Volume 30, Issue 6, June 2013, Pages: 529–541, Nam-Hyun Um

    Version of Record online : 23 APR 2013, DOI: 10.1002/mar.20625

  12. Eclipsing: When Celebrities Overshadow the Brand

    Psychology & Marketing

    Volume 31, Issue 11, November 2014, Pages: 1040–1050, Jasmina Ilicic and Cynthia M. Webster

    Version of Record online : 9 OCT 2014, DOI: 10.1002/mar.20751

  13. You have free access to this content
    Steve Irwin's Influence on Wildlife Conservation

    Journal of Communication

    Volume 60, Issue 1, March 2010, Pages: 73–93, William J. Brown

    Version of Record online : 25 FEB 2010, DOI: 10.1111/j.1460-2466.2009.01458.x

  14. Brand Personification through the Use of Spokespeople: An Exploratory Study of Ordinary Employees, CEOs, and Celebrities Featured in Advertising

    Psychology & Marketing

    Volume 31, Issue 1, January 2014, Pages: 84–92, Nathalie Fleck, Géraldine Michel and Valérie Zeitoun

    Version of Record online : 20 DEC 2013, DOI: 10.1002/mar.20677

  15. Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement

    Psychology & Marketing

    Volume 34, Issue 4, April 2017, Pages: 481–495, Siyoung Chung and Hichang Cho

    Version of Record online : 9 MAR 2017, DOI: 10.1002/mar.21001

  16. Effect of Celebrity Endorsements on Consumer Purchase Intentions: Advertising Effect and Advertising Appeal as Mediators

    Human Factors and Ergonomics in Manufacturing & Service Industries

    Volume 23, Issue 5, September/October 2013, Pages: 357–367, Jau-Shyong Wang, Yen-Fen Cheng and Yi-Ling Chu

    Version of Record online : 30 MAR 2012, DOI: 10.1002/hfm.20336

  17. Ambivalent Attitudes in a Communication Process: An Integrated Model

    Human Communication Research

    Volume 38, Issue 3, July 2012, Pages: 332–359, Chingching Chang

    Version of Record online : 18 JUN 2012, DOI: 10.1111/j.1468-2958.2012.01429.x

  18. An alternate approach to developing a total celebrity endorser rating model using the analytic hierarchy process

    International Transactions in Operational Research

    Volume 11, Issue 1, January 2004, Pages: 87–95, C. L. Knott and M. St. James

    Version of Record online : 15 DEC 2003, DOI: 10.1111/j.1475-3995.2004.00442.x

  19. Engaging fans on microblog: the synthetic influence of parasocial interaction and source characteristics on celebrity endorsement

    Psychology & Marketing

    Volume 34, Issue 7, July 2017, Pages: 720–732, Wanqi Gong and Xigen Li

    Version of Record online : 9 JUN 2017, DOI: 10.1002/mar.21018

  20. Has Reality Television Come of Age as a Promotional Platform? Modeling the Endorsement Effectiveness of Celebreality and Reality Stars

    Psychology & Marketing

    Volume 31, Issue 4, April 2014, Pages: 294–305, Gina A. Tran and David Strutton

    Version of Record online : 7 MAR 2014, DOI: 10.1002/mar.20695