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There are 18990 results for: content related to: Embodied Product Perception: Effects of Verticality Cues in Advertising and Packaging Design on Consumer Impressions and Price Expectations

  1. Determinants and Outcomes of Online Brand Tribalism: Exploring Communities of Massively Multiplayer Online Role Playing Games (MMORPGs)

    Psychology & Marketing

    Volume 31, Issue 10, October 2014, Pages: 853–870, Vishag A. Badrinarayanan, Jeremy J. Sierra and Harry A. Taute

    Article first published online : 10 SEP 2014, DOI: 10.1002/mar.20739

  2. Consumer Behavior in Later Life: Current Knowledge, Issues, and New Directions for Research

    Psychology & Marketing

    Volume 29, Issue 2, February 2012, Pages: 57–75, George P. Moschis

    Article first published online : 25 JAN 2012, DOI: 10.1002/mar.20504

  3. Celebrity Endorsements and Beyond: New Avenues for Celebrity Branding

    Psychology & Marketing

    Volume 29, Issue 9, September 2012, Pages: 690–703, Astrid Keel and Rajan Nataraajan

    Article first published online : 28 AUG 2012, DOI: 10.1002/mar.20555

  4. Exploring Postconsumption Guilt and Pride in the Context of Sustainability

    Psychology & Marketing

    Volume 31, Issue 9, September 2014, Pages: 717–735, Paolo Antonetti and Stan Maklan

    Article first published online : 11 AUG 2014, DOI: 10.1002/mar.20730

  5. Exploring the Feelings and Thoughts that Accompany the Experience of Consumption Desires

    Psychology & Marketing

    Volume 32, Issue 2, February 2015, Pages: 219–231, Lilia Boujbel and Alain d'Astous

    Article first published online : 14 JAN 2015, DOI: 10.1002/mar.20774

  6. Store Atmospherics: A Multisensory Perspective

    Psychology & Marketing

    Volume 31, Issue 7, July 2014, Pages: 472–488, Charles Spence, Nancy M. Puccinelli, Dhruv Grewal and Anne L. Roggeveen

    Article first published online : 9 JUN 2014, DOI: 10.1002/mar.20709

  7. Who is the “Self” that Buys?: An Exploratory Examination of Imaginative Consumption and Explanation of Opinion Leadership

    Psychology & Marketing

    Volume 31, Issue 11, November 2014, Pages: 1008–1023, Kirsten L. Cowan and Bo Dai

    Article first published online : 9 OCT 2014, DOI: 10.1002/mar.20749

  8. Nothing Can Tear Us Apart: The Effect of Brand Identity Fusion in Consumer–Brand Relationships

    Psychology & Marketing

    Volume 31, Issue 1, January 2014, Pages: 54–69, Jhih-Syuan Lin and Yongjun Sung

    Article first published online : 20 DEC 2013, DOI: 10.1002/mar.20675

  9. The Effect of Consumer Multifactorial Gender and Biological Sex on the Evaluation of Cross-Gender Brand Extensions

    Psychology & Marketing

    Volume 30, Issue 9, September 2013, Pages: 794–810, Isabelle Ulrich

    Article first published online : 23 JUL 2013, DOI: 10.1002/mar.20646

  10. Using Polynomial Regression Analysis and Response Surface Methodology to Make a Stronger Case for Value Congruence in Place Marketing

    Psychology & Marketing

    Volume 31, Issue 3, March 2014, Pages: 184–202, Sebastian Zenker, Tobias Gollan and Niels Van Quaquebeke

    Article first published online : 24 JAN 2014, DOI: 10.1002/mar.20686

  11. A Personality-Competence Model of Opinion Leadership

    Psychology & Marketing

    Volume 29, Issue 8, August 2012, Pages: 606–621, Timo Gnambs and Bernad Batinic

    Article first published online : 5 JUL 2012, DOI: 10.1002/mar.20547

  12. Effects of Strategic Exiting from Sponsorship after Negative Event Publicity

    Psychology & Marketing

    Volume 29, Issue 4, April 2012, Pages: 240–256, Matthias Messner and Marc-André Reinhard

    Article first published online : 29 MAR 2012, DOI: 10.1002/mar.20518

  13. The Market Maven Crowd: Collaborative Risk-Aversion and Enhanced Consumption Context Control in an Illicit Market

    Psychology & Marketing

    Volume 32, Issue 3, March 2015, Pages: 285–302, Stephen R. O'Sullivan

    Article first published online : 27 JAN 2015, DOI: 10.1002/mar.20780

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    Validation of a Fashion Brand Image Scale Capturing Cognitive, Sensory, and Affective Associations: Testing Its Role in an Extended Brand Equity Model

    Psychology & Marketing

    Volume 32, Issue 1, January 2015, Pages: 28–48, Eunjoo Cho, Ann Marie Fiore and Daniel W. Russell

    Article first published online : 11 DEC 2014, DOI: 10.1002/mar.20762

  15. Effect Symmetry of Benefit Criteria in Postpurchase Evaluations

    Psychology & Marketing

    Volume 32, Issue 6, June 2015, Pages: 651–669, Dong-Jin Lee, Grace B. Yu, Dwight R. Merunka, Michael Bosnjak, M. Joseph Sirgy and J. S. Johar

    Article first published online : 7 MAY 2015, DOI: 10.1002/mar.20807

  16. An Examination of Emotional Information Management in Gift Giving and Receipt

    Psychology & Marketing

    Volume 32, Issue 2, February 2015, Pages: 203–218, Harry A. Taute and Jeremy J. Sierra

    Article first published online : 14 JAN 2015, DOI: 10.1002/mar.20773

  17. The Implicit Association Test in Market Research: Potentials and Pitfalls

    Psychology & Marketing

    Volume 30, Issue 7, July 2013, Pages: 588–601, Aiden P. Gregg and James Klymowsky

    Article first published online : 7 JUN 2013, DOI: 10.1002/mar.20630

  18. Scared Stiff? The Effectiveness of Threat Appeals in Counseling Services Advertising to High-Anxiety Students

    Psychology & Marketing

    Volume 30, Issue 10, October 2013, Pages: 874–890, Jayne Krisjanous, Nicholas J. Ashill, Katrin Eccarius and Janet Carruthers

    Article first published online : 6 SEP 2013, DOI: 10.1002/mar.20652

  19. I Know What I Know, but I will Probably Fail Anyway: How Learned Helplessness Moderates the Knowledge Calibration–Dietary Choice Quality Relationship

    Psychology & Marketing

    Volume 30, Issue 11, November 2013, Pages: 1008–1028, Torben Hansen and Thyra Uth Thomsen

    Article first published online : 6 OCT 2013, DOI: 10.1002/mar.20663

  20. Artist Authenticity: How Artists’ Passion and Commitment Shape Consumers’ Perceptions and Behavioral Intentions across Genders

    Psychology & Marketing

    Volume 31, Issue 8, August 2014, Pages: 576–590, Julie Guidry Moulard, Dan Hamilton Rice, Carolyn Popp Garrity and Stephanie M. Mangus

    Article first published online : 9 JUL 2014, DOI: 10.1002/mar.20719