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There are 17451 results for: content related to: Brand-Situation Congruity: The Roles of Self-Construal and Brand Commitment

  1. Make it Your Own: How Process Valence and Self-Construal Affect Evaluation of Self-Made Products

    Psychology & Marketing

    Volume 31, Issue 6, June 2014, Pages: 451–468, Sukriye Sinem Atakan, Richard P. Bagozzi and Carolyn Yoon

    Article first published online : 22 APR 2014, DOI: 10.1002/mar.20707

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    Impact of Giving on Self and Impact of Self on Giving

    Psychology & Marketing

    Volume 32, Issue 1, January 2015, Pages: 1–14, Suri Weisfeld-Spolter, Cindy B. Rippé and Stephen Gould

    Article first published online : 11 DEC 2014, DOI: 10.1002/mar.20760

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    Validation of a Fashion Brand Image Scale Capturing Cognitive, Sensory, and Affective Associations: Testing Its Role in an Extended Brand Equity Model

    Psychology & Marketing

    Volume 32, Issue 1, January 2015, Pages: 28–48, Eunjoo Cho, Ann Marie Fiore and Daniel W. Russell

    Article first published online : 11 DEC 2014, DOI: 10.1002/mar.20762

  4. Asymmetric Effects of Regulatory Focus on Expected Desirability and Feasibility of Embracing Self-Service Technologies

    Psychology & Marketing

    Volume 29, Issue 4, April 2012, Pages: 209–225, He (Michael) Jia, Yonggui Wang, Lin Ge, Guicheng Shi and Shanji Yao

    Article first published online : 29 MAR 2012, DOI: 10.1002/mar.20516

  5. An Examination of Emotional Information Management in Gift Giving and Receipt

    Psychology & Marketing

    Volume 32, Issue 2, February 2015, Pages: 203–218, Harry A. Taute and Jeremy J. Sierra

    Article first published online : 14 JAN 2015, DOI: 10.1002/mar.20773

  6. Understanding the Relationship between Individualism and Word of Mouth: A Self-Enhancement Explanation

    Psychology & Marketing

    Volume 31, Issue 6, June 2014, Pages: 416–425, Anders Hauge Wien and Svein Ottar Olsen

    Article first published online : 22 APR 2014, DOI: 10.1002/mar.20704

  7. The Interplay of Mood and Regulatory Focus in Influencing Altruistic Behavior

    Psychology & Marketing

    Volume 30, Issue 8, August 2013, Pages: 635–646, Tae Hyun Baek and Leonard N. Reid

    Article first published online : 5 JUL 2013, DOI: 10.1002/mar.20634

  8. Exploring Postconsumption Guilt and Pride in the Context of Sustainability

    Psychology & Marketing

    Volume 31, Issue 9, September 2014, Pages: 717–735, Paolo Antonetti and Stan Maklan

    Article first published online : 11 AUG 2014, DOI: 10.1002/mar.20730

  9. Store Atmospherics: A Multisensory Perspective

    Psychology & Marketing

    Volume 31, Issue 7, July 2014, Pages: 472–488, Charles Spence, Nancy M. Puccinelli, Dhruv Grewal and Anne L. Roggeveen

    Article first published online : 9 JUN 2014, DOI: 10.1002/mar.20709

  10. Effects of Strategic Exiting from Sponsorship after Negative Event Publicity

    Psychology & Marketing

    Volume 29, Issue 4, April 2012, Pages: 240–256, Matthias Messner and Marc-André Reinhard

    Article first published online : 29 MAR 2012, DOI: 10.1002/mar.20518

  11. “My Fifty Shoes Are All Different!” Exploring, Defining, and Characterizing Acquisitive Buying

    Psychology & Marketing

    Volume 30, Issue 7, July 2013, Pages: 614–631, Mousumi Bose, Alvin C. Burns and Judith Anne Garretson Folse

    Article first published online : 7 JUN 2013, DOI: 10.1002/mar.20632

  12. Do Negative Consumption Experiences Hurt Manufacturers or Retailers? The Influence of Reasoning Style on Consumer Blame Attributions and Purchase Intention

    Psychology & Marketing

    Volume 30, Issue 7, July 2013, Pages: 555–565, Sukki Yoon

    Article first published online : 7 JUN 2013, DOI: 10.1002/mar.20627

  13. Consumer Behavior in Later Life: Current Knowledge, Issues, and New Directions for Research

    Psychology & Marketing

    Volume 29, Issue 2, February 2012, Pages: 57–75, George P. Moschis

    Article first published online : 25 JAN 2012, DOI: 10.1002/mar.20504

  14. Exploring the Feelings and Thoughts that Accompany the Experience of Consumption Desires

    Psychology & Marketing

    Volume 32, Issue 2, February 2015, Pages: 219–231, Lilia Boujbel and Alain d'Astous

    Article first published online : 14 JAN 2015, DOI: 10.1002/mar.20774

  15. The Effect of Consumer Multifactorial Gender and Biological Sex on the Evaluation of Cross-Gender Brand Extensions

    Psychology & Marketing

    Volume 30, Issue 9, September 2013, Pages: 794–810, Isabelle Ulrich

    Article first published online : 23 JUL 2013, DOI: 10.1002/mar.20646

  16. Rethinking Worldly Possessions: The Relationship between Materialism and Body Appearance for Female Consumers in an Emerging Economy

    Psychology & Marketing

    Volume 29, Issue 12, December 2012, Pages: 980–994, Reto Felix and Martha R. Garza

    Article first published online : 12 NOV 2012, DOI: 10.1002/mar.20579

  17. Brand Attachment and Consumer Emotional Response to Unethical Firm Behavior

    Psychology & Marketing

    Volume 29, Issue 11, November 2012, Pages: 869–884, Sebastian Schmalz and Ulrich R. Orth

    Article first published online : 11 OCT 2012, DOI: 10.1002/mar.20570

  18. The Eyes Have It: How a Car's Face Influences Consumer Categorization and Evaluation of Product Line Extensions

    Psychology & Marketing

    Volume 29, Issue 1, January 2012, Pages: 36–51, Susan M. Keaveney, Andreas Herrmann, Rene Befurt and Jan R. Landwehr

    Article first published online : 5 JAN 2012, DOI: 10.1002/mar.20501

  19. Consumer Cynicism toward Collective Buying: The Interplay of Others’ Outcomes, Social Value Orientation, and Mood

    Psychology & Marketing

    Volume 29, Issue 5, May 2012, Pages: 306–321, Willemijn M. van Dolen, David de Cremer and Ko de Ruyter

    Article first published online : 11 APR 2012, DOI: 10.1002/mar.20523

  20. Superstars as Drivers of Organizational Identification: Empirical Findings from Professional Soccer

    Psychology & Marketing

    Volume 31, Issue 9, September 2014, Pages: 736–757, Daniel Hoegele, Sascha L. Schmidt and Benno Torgler

    Article first published online : 11 AUG 2014, DOI: 10.1002/mar.20731