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There are 11161 results for: content related to: Brand-Situation Congruity: The Roles of Self-Construal and Brand Commitment

  1. Customer Referral Reward–Brand–Fit: A Schema Congruity Perspective

    Psychology & Marketing

    Volume 33, Issue 7, July 2016, Pages: 542–558, Christian Stumpf and Matthias Baum

    Version of Record online : 9 JUN 2016, DOI: 10.1002/mar.20896

  2. Determinants of Community-Based Sponsorship Impact on Self-Congruity

    Psychology & Marketing

    Volume 30, Issue 11, November 2013, Pages: 996–1007, Pascale Quester, Carolin Plewa, Karen Palmer and Marc Mazodier

    Version of Record online : 6 OCT 2013, DOI: 10.1002/mar.20662

  3. The Vigor of a Disregarded Ally in Sponsorship: Brand Image Transfer Effects Arising from a Cosponsor

    Psychology & Marketing

    Volume 32, Issue 11, November 2015, Pages: 1079–1097, Philip Gross and Klaus-Peter Wiedmann

    Version of Record online : 8 OCT 2015, DOI: 10.1002/mar.20848

    Corrected by:

    Erratum: Erratum to “The Vigor of a Disregarded Ally in Sponsorship: Brand Image Transfer Effects Arising from a Cosponsor”

    Vol. 32, Issue 12, 1191, Version of Record online: 9 NOV 2015

  4. Investigating Gender-Schema Congruity Effects on Consumers’ Evaluation of Anthropomorphized Products

    Psychology & Marketing

    Volume 31, Issue 4, April 2014, Pages: 264–277, Ellis A. van den Hende and Ruth Mugge

    Version of Record online : 7 MAR 2014, DOI: 10.1002/mar.20693

  5. Validation of a Fashion Brand Image Scale Capturing Cognitive, Sensory, and Affective Associations: Testing Its Role in an Extended Brand Equity Model

    Psychology & Marketing

    Volume 32, Issue 1, January 2015, Pages: 28–48, Eunjoo Cho, Ann Marie Fiore and Daniel W. Russell

    Version of Record online : 11 DEC 2014, DOI: 10.1002/mar.20762

  6. Effect Symmetry of Benefit Criteria in Postpurchase Evaluations

    Psychology & Marketing

    Volume 32, Issue 6, June 2015, Pages: 651–669, Dong-Jin Lee, Grace B. Yu, Dwight R. Merunka, Michael Bosnjak, M. Joseph Sirgy and J. S. Johar

    Version of Record online : 7 MAY 2015, DOI: 10.1002/mar.20807

  7. The Moderating Role of Personal Need for Structure on the Evaluation of Incrementally New Products versus Really New Products

    Psychology & Marketing

    Volume 32, Issue 2, February 2015, Pages: 144–161, Jun San Kim, Minhi Hahn and Yeosun Yoon

    Version of Record online : 14 JAN 2015, DOI: 10.1002/mar.20769

  8. Gay Consumers and Brand Usage: The Gender-Flexing Role of Gay Identity

    Psychology & Marketing

    Volume 29, Issue 12, December 2012, Pages: 968–979, Gillian Oakenfull

    Version of Record online : 12 NOV 2012, DOI: 10.1002/mar.20578

  9. Cultural Factors That Impact Brand Personification Strategy Effectiveness

    Psychology & Marketing

    Volume 31, Issue 1, January 2014, Pages: 70–83, Alexandra Aguirre-Rodriguez

    Version of Record online : 20 DEC 2013, DOI: 10.1002/mar.20676

  10. Ascidians (Tunicates)–2

    Standard Article

    Encyclopedia of Marine Natural Products

    Jean-Michel Kornprobst

    Published Online : 7 AUG 2014, DOI: 10.1002/9783527335855.marprod282

  11. From Online Motivations to Ad Clicks and to Behavioral Intentions: An Empirical Study of Consumer Response to Social Media Advertising

    Psychology & Marketing

    Volume 33, Issue 3, March 2016, Pages: 155–164, Jing Zhang and En Mao

    Version of Record online : 9 FEB 2016, DOI: 10.1002/mar.20862

  12. It Is a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness

    Psychology & Marketing

    Volume 29, Issue 9, September 2012, Pages: 639–650, Sejung Marina Choi and Nora J. Rifon

    Version of Record online : 28 AUG 2012, DOI: 10.1002/mar.20550

  13. Store Atmospherics: A Multisensory Perspective

    Psychology & Marketing

    Volume 31, Issue 7, July 2014, Pages: 472–488, Charles Spence, Nancy M. Puccinelli, Dhruv Grewal and Anne L. Roggeveen

    Version of Record online : 9 JUN 2014, DOI: 10.1002/mar.20709

  14. Porifera (Sponges)–1

    Standard Article

    Encyclopedia of Marine Natural Products

    Jean-Michel Kornprobst

    Published Online : 7 AUG 2014, DOI: 10.1002/9783527335855.marprod019

  15. Rhodophyceae (Red Algae)

    Standard Article

    Encyclopedia of Marine Natural Products

    Jean-Michel Kornprobst

    Published Online : 7 AUG 2014, DOI: 10.1002/9783527335855.marprod013

  16. Cnidaria and Ctenophora–2

    Standard Article

    Encyclopedia of Marine Natural Products

    Jean-Michel Kornprobst

    Published Online : 7 AUG 2014, DOI: 10.1002/9783527335855.marprod202

  17. Pièces de Résistance? Core and Casual Consumers’ Valuations of Aesthetically Incongruent Artworks

    Psychology & Marketing

    Volume 31, Issue 8, August 2014, Pages: 604–614, Niek Althuizen and Stoyan V. Sgourev

    Version of Record online : 9 JUL 2014, DOI: 10.1002/mar.20721

  18. Retailers’ Price Positioning and the Motivational Profiling of Store-Brand Shoppers: The Case of Spain

    Psychology & Marketing

    Volume 31, Issue 2, February 2014, Pages: 115–125, Óscar González-Benito, Mercedes Martos-Partal and Mariana Fustinoni-Venturini

    Version of Record online : 13 JAN 2014, DOI: 10.1002/mar.20680

  19. Fungi

    Standard Article

    Encyclopedia of Marine Natural Products

    Jean-Michel Kornprobst

    Published Online : 7 AUG 2014, DOI: 10.1002/9783527335855.marprod016

  20. Consumer Behavior in Later Life: Current Knowledge, Issues, and New Directions for Research

    Psychology & Marketing

    Volume 29, Issue 2, February 2012, Pages: 57–75, George P. Moschis

    Version of Record online : 25 JAN 2012, DOI: 10.1002/mar.20504