Search Results

There are 21181 results for: content related to: The Role of Ad-Evoked Consumption Visions in Predicting Brand Attitudes: A Relevancy Principle Model

  1. Celebrity Endorsements and Beyond: New Avenues for Celebrity Branding

    Psychology & Marketing

    Volume 29, Issue 9, September 2012, Pages: 690–703, Astrid Keel and Rajan Nataraajan

    Article first published online : 28 AUG 2012, DOI: 10.1002/mar.20555

  2. Music to Your Brain: Background Music Changes Are Processed First, Reducing Ad Message Recall

    Psychology & Marketing

    Volume 30, Issue 1, January 2013, Pages: 62–75, Cynthia Fraser and J. Andrew Bradford

    Article first published online : 6 DEC 2012, DOI: 10.1002/mar.20580

  3. Celebrity Scandal Fallout: How Attribution Style Can Protect the Sponsor

    Psychology & Marketing

    Volume 30, Issue 6, June 2013, Pages: 529–541, Nam-Hyun Um

    Article first published online : 23 APR 2013, DOI: 10.1002/mar.20625

  4. Celebrities in Advertising: Looking for Congruence or Likability?

    Psychology & Marketing

    Volume 29, Issue 9, September 2012, Pages: 651–662, Nathalie Fleck, Michael Korchia and Isabelle Le Roy

    Article first published online : 28 AUG 2012, DOI: 10.1002/mar.20551

  5. Determinants and Outcomes of Online Brand Tribalism: Exploring Communities of Massively Multiplayer Online Role Playing Games (MMORPGs)

    Psychology & Marketing

    Volume 31, Issue 10, October 2014, Pages: 853–870, Vishag A. Badrinarayanan, Jeremy J. Sierra and Harry A. Taute

    Article first published online : 10 SEP 2014, DOI: 10.1002/mar.20739

  6. Toward Consumption Reduction: An Environmentally Motivated Perspective

    Psychology & Marketing

    Volume 30, Issue 8, August 2013, Pages: 660–675, José Manuel Ortega Egea and Nieves García de Frutos

    Article first published online : 5 JUL 2013, DOI: 10.1002/mar.20636

  7. Giving the Expectancy-Value Model a Heart

    Psychology & Marketing

    Volume 29, Issue 10, October 2012, Pages: 765–781, Victor Henning, Thorsten Hennig-Thurau and Stephanie Feiereisen

    Article first published online : 11 SEP 2012, DOI: 10.1002/mar.20562

  8. Cultural Factors That Impact Brand Personification Strategy Effectiveness

    Psychology & Marketing

    Volume 31, Issue 1, January 2014, Pages: 70–83, Alexandra Aguirre-Rodriguez

    Article first published online : 20 DEC 2013, DOI: 10.1002/mar.20676

  9. Trust, Commitment, and Older Women: Exploring Brand Attachment Differences in the Elderly Segment

    Psychology & Marketing

    Volume 29, Issue 6, June 2012, Pages: 445–457, Steffen Jahn, Hansjoerg Gaus and Tina Kiessling

    Article first published online : 3 MAY 2012, DOI: 10.1002/mar.20533

  10. Shame-Free Guilt Appeals: Testing the Emotional and Cognitive Effects of Shame and Guilt Appeals

    Psychology & Marketing

    Volume 30, Issue 9, September 2013, Pages: 811–825, Vanessa Boudewyns, Monique M. Turner and Ryan S. Paquin

    Article first published online : 23 JUL 2013, DOI: 10.1002/mar.20647

  11. An Investigation of Children's Ability to Identify Sponsors and Understand Sponsorship Intentions

    Psychology & Marketing

    Volume 29, Issue 11, November 2012, Pages: 907–917, Reinhard Grohs, Udo Wagner and Regina Steiner

    Article first published online : 11 OCT 2012, DOI: 10.1002/mar.20573

  12. Consumer Behavior in Later Life: Current Knowledge, Issues, and New Directions for Research

    Psychology & Marketing

    Volume 29, Issue 2, February 2012, Pages: 57–75, George P. Moschis

    Article first published online : 25 JAN 2012, DOI: 10.1002/mar.20504

  13. New Challenges in Sponsorship Evaluation Actors, New Media, and the Context of Praxis

    Psychology & Marketing

    Volume 30, Issue 5, May 2013, Pages: 444–460, Tony Meenaghan, Damien McLoughlin and Alan McCormack

    Article first published online : 8 APR 2013, DOI: 10.1002/mar.20618

  14. Clothing Style, Music, and Media Influences on Adolescents’ Brand Consumption Behavior

    Psychology & Marketing

    Volume 29, Issue 8, August 2012, Khafid Badaoui, Anne-Marie Lebrun and Patrick Bouchet

    Article first published online : 5 JUL 2012, DOI: 10.1002/mar.20544

  15. Measurement Characteristics of Aaker's Brand Personality Dimensions: Lessons to be Learned from Human Personality Research

    Psychology & Marketing

    Volume 30, Issue 11, November 2013, Pages: 950–958, Martin Eisend and Nicola E. Stokburger-Sauer

    Article first published online : 6 OCT 2013, DOI: 10.1002/mar.20658

  16. Consumer Participation: The Case of Home Meal Preparation

    Psychology & Marketing

    Volume 30, Issue 1, January 2013, Pages: 1–11, Svein Ottar Olsen and Huynh Thi Xuan Mai

    Article first published online : 3 DEC 2012, DOI: 10.1002/mar.20584

  17. How the Temporal Framing of Energy Savings Influences Consumer Product Evaluations and Choice

    Psychology & Marketing

    Volume 29, Issue 4, April 2012, Pages: 198–208, Andrea Heintz Tangari and Ronn J. Smith

    Article first published online : 29 MAR 2012, DOI: 10.1002/mar.20515

  18. How Task Structure and Outcome Comparisons Influence Women's and Men's Risk-Taking Self-Efficacies: A Multi-Study Exploration

    Psychology & Marketing

    Volume 30, Issue 12, December 2013, Pages: 1088–1107, David Forlani

    Article first published online : 25 OCT 2013, DOI: 10.1002/mar.20669

  19. Does Innovativeness Drive Environmentally Conscious Consumer Behavior?

    Psychology & Marketing

    Volume 30, Issue 2, February 2013, Pages: 160–172, Basil G. Englis and Diane M. Phillips

    Article first published online : 10 JAN 2013, DOI: 10.1002/mar.20595

  20. You have full text access to this OnlineOpen article
    The Moderating Influence of Broad-Scope Trust on Customer–Seller Relationships

    Psychology & Marketing

    Volume 29, Issue 5, May 2012, Pages: 350–364, Torben Hansen

    Article first published online : 11 APR 2012, DOI: 10.1002/mar.20526