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There are 20204 results for: content related to: Music to Your Brain: Background Music Changes Are Processed First, Reducing Ad Message Recall

  1. Store Atmospherics: A Multisensory Perspective

    Psychology & Marketing

    Volume 31, Issue 7, July 2014, Pages: 472–488, Charles Spence, Nancy M. Puccinelli, Dhruv Grewal and Anne L. Roggeveen

    Article first published online : 9 JUN 2014, DOI: 10.1002/mar.20709

  2. Music-Evoked Images: Music that Inspires Them and Their Influences on Brand and Message Recall in the Short and the Longer Term

    Psychology & Marketing

    Volume 31, Issue 10, October 2014, Pages: 813–827, Cynthia Fraser

    Article first published online : 10 SEP 2014, DOI: 10.1002/mar.20736

  3. Does Classical Music Relieve Math Anxiety? Role of Tempo on Price Computation Avoidance

    Psychology & Marketing

    Volume 31, Issue 7, July 2014, Pages: 489–499, Shan Feng, Rajneesh Suri and Monique Bell

    Article first published online : 9 JUN 2014, DOI: 10.1002/mar.20710

  4. Consumer Behavior in Later Life: Current Knowledge, Issues, and New Directions for Research

    Psychology & Marketing

    Volume 29, Issue 2, February 2012, Pages: 57–75, George P. Moschis

    Article first published online : 25 JAN 2012, DOI: 10.1002/mar.20504

  5. Exploring Postconsumption Guilt and Pride in the Context of Sustainability

    Psychology & Marketing

    Volume 31, Issue 9, September 2014, Pages: 717–735, Paolo Antonetti and Stan Maklan

    Article first published online : 11 AUG 2014, DOI: 10.1002/mar.20730

  6. Brand Personification: Introduction and Overview

    Psychology & Marketing

    Volume 31, Issue 1, January 2014, Pages: 1–30, Ronald Jay Cohen

    Article first published online : 20 DEC 2013, DOI: 10.1002/mar.20671

  7. Gadget Loving: A Test of an Integrative Model

    Psychology & Marketing

    Volume 30, Issue 3, March 2013, Pages: 247–262, Aviv Shoham and Ossi Pesämaa

    Article first published online : 5 FEB 2013, DOI: 10.1002/mar.20602

  8. Who is the “Self” that Buys?: An Exploratory Examination of Imaginative Consumption and Explanation of Opinion Leadership

    Psychology & Marketing

    Volume 31, Issue 11, November 2014, Pages: 1008–1023, Kirsten L. Cowan and Bo Dai

    Article first published online : 9 OCT 2014, DOI: 10.1002/mar.20749

  9. Nothing Can Tear Us Apart: The Effect of Brand Identity Fusion in Consumer–Brand Relationships

    Psychology & Marketing

    Volume 31, Issue 1, January 2014, Pages: 54–69, Jhih-Syuan Lin and Yongjun Sung

    Article first published online : 20 DEC 2013, DOI: 10.1002/mar.20675

  10. A Personality-Competence Model of Opinion Leadership

    Psychology & Marketing

    Volume 29, Issue 8, August 2012, Pages: 606–621, Timo Gnambs and Bernad Batinic

    Article first published online : 5 JUL 2012, DOI: 10.1002/mar.20547

  11. Past, Present, and Future of Gay and Lesbian Consumer Research: Critical Review of the Quest for the Queer Dollar

    Psychology & Marketing

    Volume 32, Issue 8, August 2015, Pages: 821–841, Whitney Ginder and Sang-Eun Byun

    Article first published online : 7 JUL 2015, DOI: 10.1002/mar.20821

  12. The Market Maven Crowd: Collaborative Risk-Aversion and Enhanced Consumption Context Control in an Illicit Market

    Psychology & Marketing

    Volume 32, Issue 3, March 2015, Pages: 285–302, Stephen R. O'Sullivan

    Article first published online : 27 JAN 2015, DOI: 10.1002/mar.20780

  13. Validation of a Fashion Brand Image Scale Capturing Cognitive, Sensory, and Affective Associations: Testing Its Role in an Extended Brand Equity Model

    Psychology & Marketing

    Volume 32, Issue 1, January 2015, Pages: 28–48, Eunjoo Cho, Ann Marie Fiore and Daniel W. Russell

    Article first published online : 11 DEC 2014, DOI: 10.1002/mar.20762

  14. Effect Symmetry of Benefit Criteria in Postpurchase Evaluations

    Psychology & Marketing

    Volume 32, Issue 6, June 2015, Pages: 651–669, Dong-Jin Lee, Grace B. Yu, Dwight R. Merunka, Michael Bosnjak, M. Joseph Sirgy and J. S. Johar

    Article first published online : 7 MAY 2015, DOI: 10.1002/mar.20807

  15. An Examination of Emotional Information Management in Gift Giving and Receipt

    Psychology & Marketing

    Volume 32, Issue 2, February 2015, Pages: 203–218, Harry A. Taute and Jeremy J. Sierra

    Article first published online : 14 JAN 2015, DOI: 10.1002/mar.20773

  16. Scared Stiff? The Effectiveness of Threat Appeals in Counseling Services Advertising to High-Anxiety Students

    Psychology & Marketing

    Volume 30, Issue 10, October 2013, Pages: 874–890, Jayne Krisjanous, Nicholas J. Ashill, Katrin Eccarius and Janet Carruthers

    Article first published online : 6 SEP 2013, DOI: 10.1002/mar.20652

  17. That Sounds Sweet: Using Cross-Modal Correspondences to Communicate Gustatory Attributes

    Psychology & Marketing

    Volume 32, Issue 1, January 2015, Pages: 107–120, Klemens M. Knoeferle, Andy Woods, Florian Käppler and Charles Spence

    Article first published online : 11 DEC 2014, DOI: 10.1002/mar.20766

  18. Third Party Customers Infecting Other Customers for Better or for Worse

    Psychology & Marketing

    Volume 30, Issue 3, March 2013, Pages: 277–292, Alastair G. Tombs and Janet R. McColl-Kennedy

    Article first published online : 5 FEB 2013, DOI: 10.1002/mar.20604

  19. Asymmetric Effects of Regulatory Focus on Expected Desirability and Feasibility of Embracing Self-Service Technologies

    Psychology & Marketing

    Volume 29, Issue 4, April 2012, Pages: 209–225, He (Michael) Jia, Yonggui Wang, Lin Ge, Guicheng Shi and Shanji Yao

    Article first published online : 29 MAR 2012, DOI: 10.1002/mar.20516

  20. Personality, Personal Values, and Consumer Participation in Self-Production: The Case of Home Meal Preparation

    Psychology & Marketing

    Volume 32, Issue 7, July 2015, Pages: 709–724, Mai Thi Xuan Huynh and Svein Ottar Olsen

    Article first published online : 8 JUN 2015, DOI: 10.1002/mar.20812