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There are 29477 results for: content related to: Positive and Negative Affectivity as Mediators of Volunteerism and Service-Oriented Citizenship Behavior and Customer Loyalty

  1. Consumer Behavior in Later Life: Current Knowledge, Issues, and New Directions for Research

    Psychology & Marketing

    Volume 29, Issue 2, February 2012, Pages: 57–75, George P. Moschis

    Version of Record online : 25 JAN 2012, DOI: 10.1002/mar.20504

  2. Store Atmospherics: A Multisensory Perspective

    Psychology & Marketing

    Volume 31, Issue 7, July 2014, Pages: 472–488, Charles Spence, Nancy M. Puccinelli, Dhruv Grewal and Anne L. Roggeveen

    Version of Record online : 9 JUN 2014, DOI: 10.1002/mar.20709

  3. Personality, Personal Values, and Consumer Participation in Self-Production: The Case of Home Meal Preparation

    Psychology & Marketing

    Volume 32, Issue 7, July 2015, Pages: 709–724, Mai Thi Xuan Huynh and Svein Ottar Olsen

    Version of Record online : 8 JUN 2015, DOI: 10.1002/mar.20812

  4. Superstars as Drivers of Organizational Identification: Empirical Findings from Professional Soccer

    Psychology & Marketing

    Volume 31, Issue 9, September 2014, Pages: 736–757, Daniel Hoegele, Sascha L. Schmidt and Benno Torgler

    Version of Record online : 11 AUG 2014, DOI: 10.1002/mar.20731

  5. How Do Salespeople Make Decisions? The Role of Emotions and Deliberation on Adaptive Selling, and the Moderating Role of Intuition

    Psychology & Marketing

    Volume 31, Issue 6, June 2014, Pages: 387–403, David A. Locander, Jay P. Mulki and Frankie J. Weinberg

    Version of Record online : 22 APR 2014, DOI: 10.1002/mar.20702

  6. Determinants and Outcomes of Online Brand Tribalism: Exploring Communities of Massively Multiplayer Online Role Playing Games (MMORPGs)

    Psychology & Marketing

    Volume 31, Issue 10, October 2014, Pages: 853–870, Vishag A. Badrinarayanan, Jeremy J. Sierra and Harry A. Taute

    Version of Record online : 10 SEP 2014, DOI: 10.1002/mar.20739

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    The Moderating Influence of Broad-Scope Trust on Customer–Seller Relationships

    Psychology & Marketing

    Volume 29, Issue 5, May 2012, Pages: 350–364, Torben Hansen

    Version of Record online : 11 APR 2012, DOI: 10.1002/mar.20526

  8. The Impact of Consumer Confusion on Nutrition Literacy and Subsequent Dietary Behavior

    Psychology & Marketing

    Volume 32, Issue 5, May 2015, Pages: 558–574, Lara Spiteri Cornish and Caroline Moraes

    Version of Record online : 20 APR 2015, DOI: 10.1002/mar.20800

  9. Anticounterfeiting Strategies and Their Influence on Attitudes of Different Counterfeit Consumer Types

    Psychology & Marketing

    Volume 32, Issue 8, August 2015, Pages: 842–859, Ram Herstein, Netanel Drori, Ron Berger and Bradley R. Barnes

    Version of Record online : 7 JUL 2015, DOI: 10.1002/mar.20822

  10. Relational Governance Mechanisms and Uncertainties in Nonownership Services

    Psychology & Marketing

    Volume 33, Issue 4, April 2016, Pages: 250–266, Nelson Oly Ndubisi, Michael Ehret and Jochen Wirtz

    Version of Record online : 9 MAR 2016, DOI: 10.1002/mar.20873

  11. Exploring Postconsumption Guilt and Pride in the Context of Sustainability

    Psychology & Marketing

    Volume 31, Issue 9, September 2014, Pages: 717–735, Paolo Antonetti and Stan Maklan

    Version of Record online : 11 AUG 2014, DOI: 10.1002/mar.20730

  12. Redefining Confidence for Consumer Behavior Research

    Psychology & Marketing

    Volume 31, Issue 6, June 2014, Pages: 426–439, Antonis C. Simintiras, Volkan Yeniaras, Emrah Oney and Tajinder K. Bahia

    Version of Record online : 22 APR 2014, DOI: 10.1002/mar.20705

  13. Gadget Loving: A Test of an Integrative Model

    Psychology & Marketing

    Volume 30, Issue 3, March 2013, Pages: 247–262, Aviv Shoham and Ossi Pesämaa

    Version of Record online : 5 FEB 2013, DOI: 10.1002/mar.20602

  14. The Impact of Service Scripts on Customer Citizenship Behavior and the Moderating Role of Employee Customer Orientation

    Psychology & Marketing

    Volume 31, Issue 12, November 2014, Pages: 1096–1109, Helena Nguyen, Markus Groth, Gianfranco Walsh and Thorsten Hennig-Thurau

    Version of Record online : 28 OCT 2014, DOI: 10.1002/mar.20756

  15. Who is the “Self” that Buys?: An Exploratory Examination of Imaginative Consumption and Explanation of Opinion Leadership

    Psychology & Marketing

    Volume 31, Issue 11, November 2014, Pages: 1008–1023, Kirsten L. Cowan and Bo Dai

    Version of Record online : 9 OCT 2014, DOI: 10.1002/mar.20749

  16. Nothing Can Tear Us Apart: The Effect of Brand Identity Fusion in Consumer–Brand Relationships

    Psychology & Marketing

    Volume 31, Issue 1, January 2014, Pages: 54–69, Jhih-Syuan Lin and Yongjun Sung

    Version of Record online : 20 DEC 2013, DOI: 10.1002/mar.20675

  17. The Effect of Consumer Multifactorial Gender and Biological Sex on the Evaluation of Cross-Gender Brand Extensions

    Psychology & Marketing

    Volume 30, Issue 9, September 2013, Pages: 794–810, Isabelle Ulrich

    Version of Record online : 23 JUL 2013, DOI: 10.1002/mar.20646

  18. A Personality-Competence Model of Opinion Leadership

    Psychology & Marketing

    Volume 29, Issue 8, August 2012, Pages: 606–621, Timo Gnambs and Bernad Batinic

    Version of Record online : 5 JUL 2012, DOI: 10.1002/mar.20547

  19. Eliciting Consumer Preferences for Certified Animal-Friendly Foods: Can Elements of the Theory of Planned Behavior Improve Choice Experiment Analysis?

    Psychology & Marketing

    Volume 29, Issue 11, November 2012, Pages: 850–868, Giuseppe Nocella, Andreas Boecker, Lionel Hubbard and Riccardo Scarpa

    Version of Record online : 11 OCT 2012, DOI: 10.1002/mar.20569

  20. The Market Maven Crowd: Collaborative Risk-Aversion and Enhanced Consumption Context Control in an Illicit Market

    Psychology & Marketing

    Volume 32, Issue 3, March 2015, Pages: 285–302, Stephen R. O'Sullivan

    Version of Record online : 27 JAN 2015, DOI: 10.1002/mar.20780