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There are 15500 results for: content related to: Positive and Negative Affectivity as Mediators of Volunteerism and Service-Oriented Citizenship Behavior and Customer Loyalty

  1. Toward Consumption Reduction: An Environmentally Motivated Perspective

    Psychology & Marketing

    Volume 30, Issue 8, August 2013, Pages: 660–675, José Manuel Ortega Egea and Nieves García de Frutos

    Article first published online : 5 JUL 2013, DOI: 10.1002/mar.20636

  2. The Beautiful, the Cheerful, and the Helpful: The Effects of Service Employee Attributes on Customer Satisfaction

    Psychology & Marketing

    Volume 30, Issue 3, March 2013, Pages: 211–226, Hean Tat Keh, Run Ren, Sally Rao Hill and Xuan Li

    Article first published online : 5 FEB 2013, DOI: 10.1002/mar.20599

  3. Exploring Postconsumption Guilt and Pride in the Context of Sustainability

    Psychology & Marketing

    Volume 31, Issue 9, September 2014, Pages: 717–735, Paolo Antonetti and Stan Maklan

    Article first published online : 11 AUG 2014, DOI: 10.1002/mar.20730

  4. Who is the “Self” that Buys?: An Exploratory Examination of Imaginative Consumption and Explanation of Opinion Leadership

    Psychology & Marketing

    Volume 31, Issue 11, November 2014, Pages: 1008–1023, Kirsten L. Cowan and Bo Dai

    Article first published online : 9 OCT 2014, DOI: 10.1002/mar.20749

  5. The Effect of Consumer Multifactorial Gender and Biological Sex on the Evaluation of Cross-Gender Brand Extensions

    Psychology & Marketing

    Volume 30, Issue 9, September 2013, Pages: 794–810, Isabelle Ulrich

    Article first published online : 23 JUL 2013, DOI: 10.1002/mar.20646

  6. A Personality-Competence Model of Opinion Leadership

    Psychology & Marketing

    Volume 29, Issue 8, August 2012, Pages: 606–621, Timo Gnambs and Bernad Batinic

    Article first published online : 5 JUL 2012, DOI: 10.1002/mar.20547

  7. Eliciting Consumer Preferences for Certified Animal-Friendly Foods: Can Elements of the Theory of Planned Behavior Improve Choice Experiment Analysis?

    Psychology & Marketing

    Volume 29, Issue 11, November 2012, Pages: 850–868, Giuseppe Nocella, Andreas Boecker, Lionel Hubbard and Riccardo Scarpa

    Article first published online : 11 OCT 2012, DOI: 10.1002/mar.20569

  8. I Know What I Know, but I will Probably Fail Anyway: How Learned Helplessness Moderates the Knowledge Calibration–Dietary Choice Quality Relationship

    Psychology & Marketing

    Volume 30, Issue 11, November 2013, Pages: 1008–1028, Torben Hansen and Thyra Uth Thomsen

    Article first published online : 6 OCT 2013, DOI: 10.1002/mar.20663

  9. Artist Authenticity: How Artists’ Passion and Commitment Shape Consumers’ Perceptions and Behavioral Intentions across Genders

    Psychology & Marketing

    Volume 31, Issue 8, August 2014, Pages: 576–590, Julie Guidry Moulard, Dan Hamilton Rice, Carolyn Popp Garrity and Stephanie M. Mangus

    Article first published online : 9 JUL 2014, DOI: 10.1002/mar.20719

  10. Exploring the Role of Productivity Propensity in Frontline Employee Performance: Its Relationship with Customer Orientation and Important Outcomes

    Psychology & Marketing

    Volume 31, Issue 3, March 2014, Pages: 171–183, Eric G. Harris, Tom J. Brown, John C. Mowen and Andrew Artis

    Article first published online : 24 JAN 2014, DOI: 10.1002/mar.20685

  11. The Perfect Little Bump: Does the Media Portrayal of Pregnant Celebrities Influence Prenatal Attachment?

    Psychology & Marketing

    Volume 31, Issue 9, September 2014, Pages: 758–773, Jayne Krisjanous, James E. Richard and Aaron Gazley

    Article first published online : 11 AUG 2014, DOI: 10.1002/mar.20732

  12. Self-Determination Theory and Word of Mouth about Energy-Saving Behaviors: An Online Experiment

    Psychology & Marketing

    Volume 31, Issue 9, September 2014, Pages: 698–716, Jillian C. Sweeney, Dave Webb, Tim Mazzarol and Geoffrey N. Soutar

    Article first published online : 11 AUG 2014, DOI: 10.1002/mar.20729

  13. The Commodification of Self-Esteem: Branding and British Teenagers

    Psychology & Marketing

    Volume 29, Issue 3, March 2012, Pages: 117–135, Katja Jezkova Isaksen and Stuart Roper

    Article first published online : 7 FEB 2012, DOI: 10.1002/mar.20509

  14. Superstars as Drivers of Organizational Identification: Empirical Findings from Professional Soccer

    Psychology & Marketing

    Volume 31, Issue 9, September 2014, Pages: 736–757, Daniel Hoegele, Sascha L. Schmidt and Benno Torgler

    Article first published online : 11 AUG 2014, DOI: 10.1002/mar.20731

  15. How Do Salespeople Make Decisions? The Role of Emotions and Deliberation on Adaptive Selling, and the Moderating Role of Intuition

    Psychology & Marketing

    Volume 31, Issue 6, June 2014, Pages: 387–403, David A. Locander, Jay P. Mulki and Frankie J. Weinberg

    Article first published online : 22 APR 2014, DOI: 10.1002/mar.20702

  16. Music to Your Brain: Background Music Changes Are Processed First, Reducing Ad Message Recall

    Psychology & Marketing

    Volume 30, Issue 1, January 2013, Pages: 62–75, Cynthia Fraser and J. Andrew Bradford

    Article first published online : 6 DEC 2012, DOI: 10.1002/mar.20580

  17. Causes and Consequences of Abusive Supervision in Sales Management: A Tale of Two Perspectives

    Psychology & Marketing

    Volume 31, Issue 4, April 2014, Pages: 278–293, Colin B. Gabler, Katy R. Nagy and Ronald Paul Hill

    Article first published online : 7 MAR 2014, DOI: 10.1002/mar.20694

  18. Discounting in International Markets and the Face Value Effect: A Double- Edged Sword?

    Psychology & Marketing

    Volume 29, Issue 3, March 2012, Pages: 144–156, Ben Lowe, Bradley R. Barnes and Robert Rugimbana

    Article first published online : 7 FEB 2012, DOI: 10.1002/mar.20511

  19. Determinants and Outcomes of Online Brand Tribalism: Exploring Communities of Massively Multiplayer Online Role Playing Games (MMORPGs)

    Psychology & Marketing

    Volume 31, Issue 10, October 2014, Pages: 853–870, Vishag A. Badrinarayanan, Jeremy J. Sierra and Harry A. Taute

    Article first published online : 10 SEP 2014, DOI: 10.1002/mar.20739

  20. Customer Preferences for Frontline Employee Traits: Homophily and Heterophily Effects

    Psychology & Marketing

    Volume 30, Issue 12, December 2013, Pages: 1043–1052, Sandra Streukens and Tor W. Andreassen

    Article first published online : 25 OCT 2013, DOI: 10.1002/mar.20665