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There are 19217 results for: content related to: What is the Value of Luxury? A Cross-Cultural Consumer Perspective

  1. Dimensions of Luxury Brand Personality: Scale Development and Validation

    Psychology & Marketing

    Volume 32, Issue 1, January 2015, Pages: 121–132, Yongjun Sung, Sejung Marina Choi, Hongmin Ahn and Young-A Song

    Article first published online : 11 DEC 2014, DOI: 10.1002/mar.20767

  2. Drivers of Brand Extension Success: What Really Matters for Luxury Brands

    Psychology & Marketing

    Volume 30, Issue 8, August 2013, Pages: 647–659, Carmen-Maria Albrecht, Christof Backhaus, Hannes Gurzki and David M. Woisetschläger

    Article first published online : 5 JUL 2013, DOI: 10.1002/mar.20635

  3. Does Service Employee Arrogance Discourage Sales of Luxury Brands in Emerging Economies?

    Psychology & Marketing

    Volume 30, Issue 10, October 2013, Pages: 918–933, Xuehua Wang, Cheris W. C. Chow and Chung Leung Luk

    Article first published online : 6 SEP 2013, DOI: 10.1002/mar.20655

  4. Understanding Luxury Disposition

    Psychology & Marketing

    Volume 32, Issue 4, April 2015, Pages: 467–480, Miah Lee, Eunju Ko, Seulgi Lee and Kyulim Kim

    Article first published online : 10 MAR 2015, DOI: 10.1002/mar.20792

  5. Concurrent Ownership of Brands and Counterfeits: Conceptualization and Temporal Transformation from a Consumer Perspective

    Psychology & Marketing

    Volume 32, Issue 4, April 2015, Pages: 373–391, Barbara Stöttinger and Elfriede Penz

    Article first published online : 10 MAR 2015, DOI: 10.1002/mar.20786

  6. The devil wears Prada: Advertisements of luxury brands evoke feelings of social exclusion

    Asian Journal of Social Psychology

    Volume 17, Issue 4, December 2014, Pages: 245–254, Ming Jiang, Ding-Guo Gao, Ren Huang, C. Nathan DeWall and Xinyue Zhou

    Article first published online : 9 JUN 2014, DOI: 10.1111/ajsp.12069

  7. Luxury Brands Versus Other Brand Categories

    Standard Article

    Wiley International Encyclopedia of Marketing

    Kapareliotis Ilias

    Published Online : 15 DEC 2010, DOI: 10.1002/9781444316568.wiem04020

  8. Embodied Product Perception: Effects of Verticality Cues in Advertising and Packaging Design on Consumer Impressions and Price Expectations

    Psychology & Marketing

    Volume 29, Issue 12, December 2012, Pages: 919–928, Thomas J. L. van Rompay, Peter W. de Vries, Fenna Bontekoe and Karin Tanja-Dijkstra

    Article first published online : 12 NOV 2012, DOI: 10.1002/mar.20574

  9. Anticounterfeiting Strategies and Their Influence on Attitudes of Different Counterfeit Consumer Types

    Psychology & Marketing

    Volume 32, Issue 8, August 2015, Pages: 842–859, Ram Herstein, Netanel Drori, Ron Berger and Bradley R. Barnes

    Article first published online : 7 JUL 2015, DOI: 10.1002/mar.20822

  10. Cause-related marketing campaigns with luxury firms: An experimental study of campaign characteristics, attitudes, and donations

    International Journal of Nonprofit and Voluntary Sector Marketing

    Volume 18, Issue 2, May 2013, Pages: 101–121, Silke Boenigk and Viktoria Schuchardt

    Article first published online : 29 OCT 2012, DOI: 10.1002/nvsm.1452

  11. Consumer-Generated Representations: Muslim Women Recreating Western Luxury Fashion Brand Meaning through Consumption

    Psychology & Marketing

    Volume 30, Issue 3, March 2013, Pages: 236–246, Fajer Saleh Al-Mutawa

    Article first published online : 5 FEB 2013, DOI: 10.1002/mar.20601

  12. A Fluency Heuristic Account of Supraliminal Prime Effects on Product Preference

    Psychology & Marketing

    Volume 32, Issue 11, November 2015, Pages: 1061–1078, Nobuyuki Fukawa and Ronald W. Niedrich

    Article first published online : 8 OCT 2015, DOI: 10.1002/mar.20845

  13. How Does a Product Gain the Status of a Necessity? An Analysis of Necessitation Narratives

    Psychology & Marketing

    Volume 33, Issue 3, March 2016, Pages: 209–222, Jakob Braun, Mohammadali Zolfagharian and Russell W. Belk

    Article first published online : 9 FEB 2016, DOI: 10.1002/mar.20866

  14. Luxury Goods and the Equity Premium

    The Journal of Finance

    Volume 59, Issue 6, December 2004, Pages: 2959–3004, YACINE AÏT-SAHALIA, JONATHAN A. PARKER and MOTOHIRO YOGO

    Article first published online : 27 NOV 2005, DOI: 10.1111/j.1540-6261.2004.00721.x

  15. Consumption-Focused Self-Expression Word of Mouth: A New Scale and Its Role in Consumer Research

    Psychology & Marketing

    Volume 30, Issue 11, November 2013, Pages: 959–970, Christina Saenger, Veronica L. Thomas and Jennifer Wiggins Johnson

    Article first published online : 6 OCT 2013, DOI: 10.1002/mar.20659

  16. Celebrities in Advertising: Looking for Congruence or Likability?

    Psychology & Marketing

    Volume 29, Issue 9, September 2012, Pages: 651–662, Nathalie Fleck, Michael Korchia and Isabelle Le Roy

    Article first published online : 28 AUG 2012, DOI: 10.1002/mar.20551

  17. Selling Time: Swatch Group and the Global Watch Industry

    Thunderbird International Business Review

    Volume 54, Issue 5, September/October 2012, Pages: 747–762, Syed Tariq Anwar

    Article first published online : 29 AUG 2012, DOI: 10.1002/tie.21497

  18. Scarcity Message Effects on Consumption Behavior: Limited Edition Product Considerations

    Psychology & Marketing

    Volume 32, Issue 10, October 2015, Pages: 989–1001, Wonseok Eric Jang, Yong Jae Ko, Jon D. Morris and Yonghwan Chang

    Article first published online : 7 SEP 2015, DOI: 10.1002/mar.20836

  19. A Prototype of Multicomponent Brand Personality Structure: A Consumption Synmbolism Approach

    Psychology & Marketing

    Volume 30, Issue 2, February 2013, Pages: 173–186, Eun-Jung Lee

    Article first published online : 10 JAN 2013, DOI: 10.1002/mar.20596

  20. Assessing Consequences of Component Sharing across Brands in the Vertical Product Line in the Automotive Market

    Journal of Product Innovation Management

    Volume 29, Issue 4, July 2012, Pages: 559–572, Peter C. Verhoef, Koen H. Pauwels and Mirjam A. Tuk

    Article first published online : 27 APR 2012, DOI: 10.1111/j.1540-5885.2012.00925.x