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There are 1738 results for: content related to: Role of Gender in Conflict Handling in the Context of Outsourcing Service Marketing

  1. Superstars as Drivers of Organizational Identification: Empirical Findings from Professional Soccer

    Psychology & Marketing

    Volume 31, Issue 9, September 2014, Pages: 736–757, Daniel Hoegele, Sascha L. Schmidt and Benno Torgler

    Article first published online : 11 AUG 2014, DOI: 10.1002/mar.20731

  2. I Know What I Know, but I will Probably Fail Anyway: How Learned Helplessness Moderates the Knowledge Calibration–Dietary Choice Quality Relationship

    Psychology & Marketing

    Volume 30, Issue 11, November 2013, Pages: 1008–1028, Torben Hansen and Thyra Uth Thomsen

    Article first published online : 6 OCT 2013, DOI: 10.1002/mar.20663

  3. Revisiting Perceived Risk in the Context of Online Shopping: An Alternative Perspective of Decision-Making Styles

    Psychology & Marketing

    Volume 29, Issue 5, May 2012, Pages: 378–400, Man-Ling Chang and Wann-Yih Wu

    Article first published online : 11 APR 2012, DOI: 10.1002/mar.20528

  4. Artist Authenticity: How Artists’ Passion and Commitment Shape Consumers’ Perceptions and Behavioral Intentions across Genders

    Psychology & Marketing

    Volume 31, Issue 8, August 2014, Pages: 576–590, Julie Guidry Moulard, Dan Hamilton Rice, Carolyn Popp Garrity and Stephanie M. Mangus

    Article first published online : 9 JUL 2014, DOI: 10.1002/mar.20719

  5. Exploring Postconsumption Guilt and Pride in the Context of Sustainability

    Psychology & Marketing

    Volume 31, Issue 9, September 2014, Pages: 717–735, Paolo Antonetti and Stan Maklan

    Article first published online : 11 AUG 2014, DOI: 10.1002/mar.20730

  6. Who is the “Self” that Buys?: An Exploratory Examination of Imaginative Consumption and Explanation of Opinion Leadership

    Psychology & Marketing

    Volume 31, Issue 11, November 2014, Pages: 1008–1023, Kirsten L. Cowan and Bo Dai

    Article first published online : 9 OCT 2014, DOI: 10.1002/mar.20749

  7. A Personality-Competence Model of Opinion Leadership

    Psychology & Marketing

    Volume 29, Issue 8, August 2012, Pages: 606–621, Timo Gnambs and Bernad Batinic

    Article first published online : 5 JUL 2012, DOI: 10.1002/mar.20547

  8. Eliciting Consumer Preferences for Certified Animal-Friendly Foods: Can Elements of the Theory of Planned Behavior Improve Choice Experiment Analysis?

    Psychology & Marketing

    Volume 29, Issue 11, November 2012, Pages: 850–868, Giuseppe Nocella, Andreas Boecker, Lionel Hubbard and Riccardo Scarpa

    Article first published online : 11 OCT 2012, DOI: 10.1002/mar.20569

  9. Rethinking Worldly Possessions: The Relationship between Materialism and Body Appearance for Female Consumers in an Emerging Economy

    Psychology & Marketing

    Volume 29, Issue 12, December 2012, Pages: 980–994, Reto Felix and Martha R. Garza

    Article first published online : 12 NOV 2012, DOI: 10.1002/mar.20579

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    The Moderating Influence of Broad-Scope Trust on Customer–Seller Relationships

    Psychology & Marketing

    Volume 29, Issue 5, May 2012, Pages: 350–364, Torben Hansen

    Article first published online : 11 APR 2012, DOI: 10.1002/mar.20526

  11. The Beautiful, the Cheerful, and the Helpful: The Effects of Service Employee Attributes on Customer Satisfaction

    Psychology & Marketing

    Volume 30, Issue 3, March 2013, Pages: 211–226, Hean Tat Keh, Run Ren, Sally Rao Hill and Xuan Li

    Article first published online : 5 FEB 2013, DOI: 10.1002/mar.20599

  12. Asymmetric Effects of Regulatory Focus on Expected Desirability and Feasibility of Embracing Self-Service Technologies

    Psychology & Marketing

    Volume 29, Issue 4, April 2012, Pages: 209–225, He (Michael) Jia, Yonggui Wang, Lin Ge, Guicheng Shi and Shanji Yao

    Article first published online : 29 MAR 2012, DOI: 10.1002/mar.20516

  13. Are Consumer and Brand Personalities the Same?

    Psychology & Marketing

    Volume 29, Issue 5, May 2012, Pages: 334–349, Hazel H. Huang, Vincent-Wayne Mitchell and Richard Rosenaum-Elliott

    Article first published online : 11 APR 2012, DOI: 10.1002/mar.20525

  14. Giving the Expectancy-Value Model a Heart

    Psychology & Marketing

    Volume 29, Issue 10, October 2012, Pages: 765–781, Victor Henning, Thorsten Hennig-Thurau and Stephanie Feiereisen

    Article first published online : 11 SEP 2012, DOI: 10.1002/mar.20562

  15. How Do Salespeople Make Decisions? The Role of Emotions and Deliberation on Adaptive Selling, and the Moderating Role of Intuition

    Psychology & Marketing

    Volume 31, Issue 6, June 2014, Pages: 387–403, David A. Locander, Jay P. Mulki and Frankie J. Weinberg

    Article first published online : 22 APR 2014, DOI: 10.1002/mar.20702

  16. Self-Determination Theory and Word of Mouth about Energy-Saving Behaviors: An Online Experiment

    Psychology & Marketing

    Volume 31, Issue 9, September 2014, Pages: 698–716, Jillian C. Sweeney, Dave Webb, Tim Mazzarol and Geoffrey N. Soutar

    Article first published online : 11 AUG 2014, DOI: 10.1002/mar.20729

  17. Effects of Strategic Exiting from Sponsorship after Negative Event Publicity

    Psychology & Marketing

    Volume 29, Issue 4, April 2012, Pages: 240–256, Matthias Messner and Marc-André Reinhard

    Article first published online : 29 MAR 2012, DOI: 10.1002/mar.20518

  18. “My Fifty Shoes Are All Different!” Exploring, Defining, and Characterizing Acquisitive Buying

    Psychology & Marketing

    Volume 30, Issue 7, July 2013, Pages: 614–631, Mousumi Bose, Alvin C. Burns and Judith Anne Garretson Folse

    Article first published online : 7 JUN 2013, DOI: 10.1002/mar.20632

  19. The Perfect Little Bump: Does the Media Portrayal of Pregnant Celebrities Influence Prenatal Attachment?

    Psychology & Marketing

    Volume 31, Issue 9, September 2014, Pages: 758–773, Jayne Krisjanous, James E. Richard and Aaron Gazley

    Article first published online : 11 AUG 2014, DOI: 10.1002/mar.20732

  20. Redefining Confidence for Consumer Behavior Research

    Psychology & Marketing

    Volume 31, Issue 6, June 2014, Pages: 426–439, Antonis C. Simintiras, Volkan Yeniaras, Emrah Oney and Tajinder K. Bahia

    Article first published online : 22 APR 2014, DOI: 10.1002/mar.20705