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There are 14340 results for: content related to: Which Is the Better Option? Quicker or Cheaper?

  1. Consumer Behavior in Later Life: Current Knowledge, Issues, and New Directions for Research

    Psychology & Marketing

    Volume 29, Issue 2, February 2012, Pages: 57–75, George P. Moschis

    Version of Record online : 25 JAN 2012, DOI: 10.1002/mar.20504

  2. Consumer Decision Making on the Web: A Theoretical Analysis and Research Guidelines

    Psychology & Marketing

    Volume 29, Issue 10, October 2012, Pages: 791–803, Girish Punj

    Version of Record online : 11 SEP 2012, DOI: 10.1002/mar.20564

  3. Asymmetric Effects of Regulatory Focus on Expected Desirability and Feasibility of Embracing Self-Service Technologies

    Psychology & Marketing

    Volume 29, Issue 4, April 2012, Pages: 209–225, He (Michael) Jia, Yonggui Wang, Lin Ge, Guicheng Shi and Shanji Yao

    Version of Record online : 29 MAR 2012, DOI: 10.1002/mar.20516

  4. Trust, Commitment, and Older Women: Exploring Brand Attachment Differences in the Elderly Segment

    Psychology & Marketing

    Volume 29, Issue 6, June 2012, Pages: 445–457, Steffen Jahn, Hansjoerg Gaus and Tina Kiessling

    Version of Record online : 3 MAY 2012, DOI: 10.1002/mar.20533

  5. Consumer Participation: The Case of Home Meal Preparation

    Psychology & Marketing

    Volume 30, Issue 1, January 2013, Pages: 1–11, Svein Ottar Olsen and Huynh Thi Xuan Mai

    Version of Record online : 3 DEC 2012, DOI: 10.1002/mar.20584

  6. Celebrity Endorsements and Beyond: New Avenues for Celebrity Branding

    Psychology & Marketing

    Volume 29, Issue 9, September 2012, Pages: 690–703, Astrid Keel and Rajan Nataraajan

    Version of Record online : 28 AUG 2012, DOI: 10.1002/mar.20555

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    The Moderating Influence of Broad-Scope Trust on Customer–Seller Relationships

    Psychology & Marketing

    Volume 29, Issue 5, May 2012, Pages: 350–364, Torben Hansen

    Version of Record online : 11 APR 2012, DOI: 10.1002/mar.20526

  8. The Beautiful, the Cheerful, and the Helpful: The Effects of Service Employee Attributes on Customer Satisfaction

    Psychology & Marketing

    Volume 30, Issue 3, March 2013, Pages: 211–226, Hean Tat Keh, Run Ren, Sally Rao Hill and Xuan Li

    Version of Record online : 5 FEB 2013, DOI: 10.1002/mar.20599

  9. A Personality-Competence Model of Opinion Leadership

    Psychology & Marketing

    Volume 29, Issue 8, August 2012, Pages: 606–621, Timo Gnambs and Bernad Batinic

    Version of Record online : 5 JUL 2012, DOI: 10.1002/mar.20547

  10. Eliciting Consumer Preferences for Certified Animal-Friendly Foods: Can Elements of the Theory of Planned Behavior Improve Choice Experiment Analysis?

    Psychology & Marketing

    Volume 29, Issue 11, November 2012, Pages: 850–868, Giuseppe Nocella, Andreas Boecker, Lionel Hubbard and Riccardo Scarpa

    Version of Record online : 11 OCT 2012, DOI: 10.1002/mar.20569

  11. Cognitive Lock-In Effects on Consumer Purchase Intentions in the Context of B2C Web Sites

    Psychology & Marketing

    Volume 29, Issue 10, October 2012, Pages: 738–751, Hung-Pin Shih

    Version of Record online : 11 SEP 2012, DOI: 10.1002/mar.20560

  12. In Search of the “Meta-Maven”: An Examination of Market Maven Behavior across Real-Life, Web, and Virtual World Marketing Channels

    Psychology & Marketing

    Volume 29, Issue 3, March 2012, Pages: 167–185, Stuart J. Barnes and Andrew D. Pressey

    Version of Record online : 7 FEB 2012, DOI: 10.1002/mar.20513

  13. The Marketers’ Prismatic Palette: A Review of Color Research and Future Directions

    Psychology & Marketing

    Volume 30, Issue 2, February 2013, Pages: 187–202, Lauren I. Labrecque, Vanessa M. Patrick and George R. Milne

    Version of Record online : 10 JAN 2013, DOI: 10.1002/mar.20597

  14. Revisiting Perceived Risk in the Context of Online Shopping: An Alternative Perspective of Decision-Making Styles

    Psychology & Marketing

    Volume 29, Issue 5, May 2012, Pages: 378–400, Man-Ling Chang and Wann-Yih Wu

    Version of Record online : 11 APR 2012, DOI: 10.1002/mar.20528

  15. An Integrative Perspective of Online Foraging Behavior with Search Engines

    Psychology & Marketing

    Volume 29, Issue 11, November 2012, Pages: 836–849, Carlos Flavián, Raquel Gurrea and Carlos Orús

    Version of Record online : 11 OCT 2012, DOI: 10.1002/mar.20568

  16. Rethinking Worldly Possessions: The Relationship between Materialism and Body Appearance for Female Consumers in an Emerging Economy

    Psychology & Marketing

    Volume 29, Issue 12, December 2012, Pages: 980–994, Reto Felix and Martha R. Garza

    Version of Record online : 12 NOV 2012, DOI: 10.1002/mar.20579

  17. Brand Attachment and Consumer Emotional Response to Unethical Firm Behavior

    Psychology & Marketing

    Volume 29, Issue 11, November 2012, Pages: 869–884, Sebastian Schmalz and Ulrich R. Orth

    Version of Record online : 11 OCT 2012, DOI: 10.1002/mar.20570

  18. Does Consumer Well-Being Affect Hedonic Consumption?

    Psychology & Marketing

    Volume 29, Issue 8, August 2012, Pages: 583–594, Jing Yang Zhong and Vincent-Wayne Mitchell

    Version of Record online : 5 JUL 2012, DOI: 10.1002/mar.20545

  19. A Prototype of Multicomponent Brand Personality Structure: A Consumption Synmbolism Approach

    Psychology & Marketing

    Volume 30, Issue 2, February 2013, Pages: 173–186, Eun-Jung Lee

    Version of Record online : 10 JAN 2013, DOI: 10.1002/mar.20596

  20. Gay Consumers and Brand Usage: The Gender-Flexing Role of Gay Identity

    Psychology & Marketing

    Volume 29, Issue 12, December 2012, Pages: 968–979, Gillian Oakenfull

    Version of Record online : 12 NOV 2012, DOI: 10.1002/mar.20578