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There are 52592 results for: content related to: A Prototype of Multicomponent Brand Personality Structure: A Consumption Synmbolism Approach

  1. Consumer Behavior in Later Life: Current Knowledge, Issues, and New Directions for Research

    Psychology & Marketing

    Volume 29, Issue 2, February 2012, Pages: 57–75, George P. Moschis

    Version of Record online : 25 JAN 2012, DOI: 10.1002/mar.20504

  2. Exploring Postconsumption Guilt and Pride in the Context of Sustainability

    Psychology & Marketing

    Volume 31, Issue 9, September 2014, Pages: 717–735, Paolo Antonetti and Stan Maklan

    Version of Record online : 11 AUG 2014, DOI: 10.1002/mar.20730

  3. Gadget Loving: A Test of an Integrative Model

    Psychology & Marketing

    Volume 30, Issue 3, March 2013, Pages: 247–262, Aviv Shoham and Ossi Pesämaa

    Version of Record online : 5 FEB 2013, DOI: 10.1002/mar.20602

  4. Store Atmospherics: A Multisensory Perspective

    Psychology & Marketing

    Volume 31, Issue 7, July 2014, Pages: 472–488, Charles Spence, Nancy M. Puccinelli, Dhruv Grewal and Anne L. Roggeveen

    Version of Record online : 9 JUN 2014, DOI: 10.1002/mar.20709

  5. Who is the “Self” that Buys?: An Exploratory Examination of Imaginative Consumption and Explanation of Opinion Leadership

    Psychology & Marketing

    Volume 31, Issue 11, November 2014, Pages: 1008–1023, Kirsten L. Cowan and Bo Dai

    Version of Record online : 9 OCT 2014, DOI: 10.1002/mar.20749

  6. Nothing Can Tear Us Apart: The Effect of Brand Identity Fusion in Consumer–Brand Relationships

    Psychology & Marketing

    Volume 31, Issue 1, January 2014, Pages: 54–69, Jhih-Syuan Lin and Yongjun Sung

    Version of Record online : 20 DEC 2013, DOI: 10.1002/mar.20675

  7. A Personality-Competence Model of Opinion Leadership

    Psychology & Marketing

    Volume 29, Issue 8, August 2012, Pages: 606–621, Timo Gnambs and Bernad Batinic

    Version of Record online : 5 JUL 2012, DOI: 10.1002/mar.20547

  8. The Market Maven Crowd: Collaborative Risk-Aversion and Enhanced Consumption Context Control in an Illicit Market

    Psychology & Marketing

    Volume 32, Issue 3, March 2015, Pages: 285–302, Stephen R. O'Sullivan

    Version of Record online : 27 JAN 2015, DOI: 10.1002/mar.20780

  9. Validation of a Fashion Brand Image Scale Capturing Cognitive, Sensory, and Affective Associations: Testing Its Role in an Extended Brand Equity Model

    Psychology & Marketing

    Volume 32, Issue 1, January 2015, Pages: 28–48, Eunjoo Cho, Ann Marie Fiore and Daniel W. Russell

    Version of Record online : 11 DEC 2014, DOI: 10.1002/mar.20762

  10. Effect Symmetry of Benefit Criteria in Postpurchase Evaluations

    Psychology & Marketing

    Volume 32, Issue 6, June 2015, Pages: 651–669, Dong-Jin Lee, Grace B. Yu, Dwight R. Merunka, Michael Bosnjak, M. Joseph Sirgy and J. S. Johar

    Version of Record online : 7 MAY 2015, DOI: 10.1002/mar.20807

  11. Asymmetric Effects of Regulatory Focus on Expected Desirability and Feasibility of Embracing Self-Service Technologies

    Psychology & Marketing

    Volume 29, Issue 4, April 2012, Pages: 209–225, He (Michael) Jia, Yonggui Wang, Lin Ge, Guicheng Shi and Shanji Yao

    Version of Record online : 29 MAR 2012, DOI: 10.1002/mar.20516

  12. Personality, Personal Values, and Consumer Participation in Self-Production: The Case of Home Meal Preparation

    Psychology & Marketing

    Volume 32, Issue 7, July 2015, Pages: 709–724, Mai Thi Xuan Huynh and Svein Ottar Olsen

    Version of Record online : 8 JUN 2015, DOI: 10.1002/mar.20812

  13. Dead Celebrity (Deleb) Use in Marketing: An Initial Theoretical Exposition

    Psychology & Marketing

    Volume 33, Issue 7, July 2016, Pages: 486–504, Denver D'Rozario

    Version of Record online : 9 JUN 2016, DOI: 10.1002/mar.20892

  14. Superstars as Drivers of Organizational Identification: Empirical Findings from Professional Soccer

    Psychology & Marketing

    Volume 31, Issue 9, September 2014, Pages: 736–757, Daniel Hoegele, Sascha L. Schmidt and Benno Torgler

    Version of Record online : 11 AUG 2014, DOI: 10.1002/mar.20731

  15. How Do Salespeople Make Decisions? The Role of Emotions and Deliberation on Adaptive Selling, and the Moderating Role of Intuition

    Psychology & Marketing

    Volume 31, Issue 6, June 2014, Pages: 387–403, David A. Locander, Jay P. Mulki and Frankie J. Weinberg

    Version of Record online : 22 APR 2014, DOI: 10.1002/mar.20702

  16. Outsourcing Public Service Delivery: Management Responses in Noncompetitive Markets

    Public Administration Review

    Volume 72, Issue 6, November/December 2012, Pages: 887–900, Amanda M. Girth, Amir Hefetz, Jocelyn M. Johnston and Mildred E. Warner

    Version of Record online : 23 AUG 2012, DOI: 10.1111/j.1540-6210.2012.02596.x

  17. Customer Referral Reward–Brand–Fit: A Schema Congruity Perspective

    Psychology & Marketing

    Volume 33, Issue 7, July 2016, Pages: 542–558, Christian Stumpf and Matthias Baum

    Version of Record online : 9 JUN 2016, DOI: 10.1002/mar.20896

  18. Music to Your Brain: Background Music Changes Are Processed First, Reducing Ad Message Recall

    Psychology & Marketing

    Volume 30, Issue 1, January 2013, Pages: 62–75, Cynthia Fraser and J. Andrew Bradford

    Version of Record online : 6 DEC 2012, DOI: 10.1002/mar.20580

  19. Causes and Consequences of Abusive Supervision in Sales Management: A Tale of Two Perspectives

    Psychology & Marketing

    Volume 31, Issue 4, April 2014, Pages: 278–293, Colin B. Gabler, Katy R. Nagy and Ronald Paul Hill

    Version of Record online : 7 MAR 2014, DOI: 10.1002/mar.20694

  20. Determinants and Outcomes of Online Brand Tribalism: Exploring Communities of Massively Multiplayer Online Role Playing Games (MMORPGs)

    Psychology & Marketing

    Volume 31, Issue 10, October 2014, Pages: 853–870, Vishag A. Badrinarayanan, Jeremy J. Sierra and Harry A. Taute

    Version of Record online : 10 SEP 2014, DOI: 10.1002/mar.20739