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There are 36899 results for: content related to: The Marketers’ Prismatic Palette: A Review of Color Research and Future Directions

  1. Consumer Behavior in Later Life: Current Knowledge, Issues, and New Directions for Research

    Psychology & Marketing

    Volume 29, Issue 2, February 2012, Pages: 57–75, George P. Moschis

    Version of Record online : 25 JAN 2012, DOI: 10.1002/mar.20504

  2. Examining Consumers’ Motivations to Engage in Firm-Hosted Virtual Communities

    Psychology & Marketing

    Volume 34, Issue 4, April 2017, Pages: 356–375, Ethel Claffey and Mairead Brady

    Version of Record online : 9 MAR 2017, DOI: 10.1002/mar.20994

  3. Store Atmospherics: A Multisensory Perspective

    Psychology & Marketing

    Volume 31, Issue 7, July 2014, Pages: 472–488, Charles Spence, Nancy M. Puccinelli, Dhruv Grewal and Anne L. Roggeveen

    Version of Record online : 9 JUN 2014, DOI: 10.1002/mar.20709

  4. An Evolutionary Process Model of Cause-Related Marketing and Systematic Review of the Empirical Literature

    Psychology & Marketing

    Volume 33, Issue 11, November 2016, Pages: 951–970, Barbara A. Lafferty, Annika K. Lueth and Ryan McCafferty

    Version of Record online : 12 OCT 2016, DOI: 10.1002/mar.20930

  5. Personality, Personal Values, and Consumer Participation in Self-Production: The Case of Home Meal Preparation

    Psychology & Marketing

    Volume 32, Issue 7, July 2015, Pages: 709–724, Mai Thi Xuan Huynh and Svein Ottar Olsen

    Version of Record online : 8 JUN 2015, DOI: 10.1002/mar.20812

  6. Superstars as Drivers of Organizational Identification: Empirical Findings from Professional Soccer

    Psychology & Marketing

    Volume 31, Issue 9, September 2014, Pages: 736–757, Daniel Hoegele, Sascha L. Schmidt and Benno Torgler

    Version of Record online : 11 AUG 2014, DOI: 10.1002/mar.20731

  7. Determinants and Outcomes of Online Brand Tribalism: Exploring Communities of Massively Multiplayer Online Role Playing Games (MMORPGs)

    Psychology & Marketing

    Volume 31, Issue 10, October 2014, Pages: 853–870, Vishag A. Badrinarayanan, Jeremy J. Sierra and Harry A. Taute

    Version of Record online : 10 SEP 2014, DOI: 10.1002/mar.20739

  8. You have full text access to this OnlineOpen article
    The Moderating Influence of Broad-Scope Trust on Customer–Seller Relationships

    Psychology & Marketing

    Volume 29, Issue 5, May 2012, Pages: 350–364, Torben Hansen

    Version of Record online : 11 APR 2012, DOI: 10.1002/mar.20526

  9. The Impact of Perceived Visual Complexity of Mobile Online Shops on User's Satisfaction

    Psychology & Marketing

    Volume 34, Issue 2, February 2017, Pages: 195–214, Stefanie Sohn, Barbara Seegebarth and Madleen Moritz

    Version of Record online : 9 JAN 2017, DOI: 10.1002/mar.20983

  10. The Impact of Consumer Confusion on Nutrition Literacy and Subsequent Dietary Behavior

    Psychology & Marketing

    Volume 32, Issue 5, May 2015, Pages: 558–574, Lara Spiteri Cornish and Caroline Moraes

    Version of Record online : 20 APR 2015, DOI: 10.1002/mar.20800

  11. Anticounterfeiting Strategies and Their Influence on Attitudes of Different Counterfeit Consumer Types

    Psychology & Marketing

    Volume 32, Issue 8, August 2015, Pages: 842–859, Ram Herstein, Netanel Drori, Ron Berger and Bradley R. Barnes

    Version of Record online : 7 JUL 2015, DOI: 10.1002/mar.20822

  12. Relational Governance Mechanisms and Uncertainties in Nonownership Services

    Psychology & Marketing

    Volume 33, Issue 4, April 2016, Pages: 250–266, Nelson Oly Ndubisi, Michael Ehret and Jochen Wirtz

    Version of Record online : 9 MAR 2016, DOI: 10.1002/mar.20873

  13. Exploring Postconsumption Guilt and Pride in the Context of Sustainability

    Psychology & Marketing

    Volume 31, Issue 9, September 2014, Pages: 717–735, Paolo Antonetti and Stan Maklan

    Version of Record online : 11 AUG 2014, DOI: 10.1002/mar.20730

  14. You have full text access to this OnlineOpen article
    Toward a Framework for Identifying Attitudes and Intentions to Music Acquisition from Legal and Illegal Channels

    Psychology & Marketing

    Volume 34, Issue 4, April 2017, Pages: 428–447, Athina Dilmperi, Tamira King and Charles Dennis

    Version of Record online : 9 MAR 2017, DOI: 10.1002/mar.20998

  15. The Impact of Pleasure-Evoking Colors on the Effectiveness of Threat (Fear) Appeals

    Psychology & Marketing

    Volume 31, Issue 12, November 2014, Pages: 1051–1063, Birgit Wauters, Malaika Brengman and Fuseina Mahama

    Version of Record online : 28 OCT 2014, DOI: 10.1002/mar.20752

  16. Redefining Confidence for Consumer Behavior Research

    Psychology & Marketing

    Volume 31, Issue 6, June 2014, Pages: 426–439, Antonis C. Simintiras, Volkan Yeniaras, Emrah Oney and Tajinder K. Bahia

    Version of Record online : 22 APR 2014, DOI: 10.1002/mar.20705

  17. Gadget Loving: A Test of an Integrative Model

    Psychology & Marketing

    Volume 30, Issue 3, March 2013, Pages: 247–262, Aviv Shoham and Ossi Pesämaa

    Version of Record online : 5 FEB 2013, DOI: 10.1002/mar.20602

  18. Who is the “Self” that Buys?: An Exploratory Examination of Imaginative Consumption and Explanation of Opinion Leadership

    Psychology & Marketing

    Volume 31, Issue 11, November 2014, Pages: 1008–1023, Kirsten L. Cowan and Bo Dai

    Version of Record online : 9 OCT 2014, DOI: 10.1002/mar.20749

  19. Nothing Can Tear Us Apart: The Effect of Brand Identity Fusion in Consumer–Brand Relationships

    Psychology & Marketing

    Volume 31, Issue 1, January 2014, Pages: 54–69, Jhih-Syuan Lin and Yongjun Sung

    Version of Record online : 20 DEC 2013, DOI: 10.1002/mar.20675

  20. The Effect of Consumer Multifactorial Gender and Biological Sex on the Evaluation of Cross-Gender Brand Extensions

    Psychology & Marketing

    Volume 30, Issue 9, September 2013, Pages: 794–810, Isabelle Ulrich

    Version of Record online : 23 JUL 2013, DOI: 10.1002/mar.20646