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There are 36391 results for: content related to: The Beautiful, the Cheerful, and the Helpful: The Effects of Service Employee Attributes on Customer Satisfaction

  1. How Do Price Perceptions of Different Brand Types Affect Shopping Value and Store Loyalty?

    Psychology & Marketing

    Volume 32, Issue 12, December 2015, Pages: 1133–1147, Mbaye Fall Diallo, Patricia Coutelle-Brillet, Arnaud Rivière and Stephan Zielke

    Article first published online : 9 NOV 2015, DOI: 10.1002/mar.20851

  2. Are Consumer and Brand Personalities the Same?

    Psychology & Marketing

    Volume 29, Issue 5, May 2012, Pages: 334–349, Hazel H. Huang, Vincent-Wayne Mitchell and Richard Rosenaum-Elliott

    Article first published online : 11 APR 2012, DOI: 10.1002/mar.20525

  3. Effect Symmetry of Benefit Criteria in Postpurchase Evaluations

    Psychology & Marketing

    Volume 32, Issue 6, June 2015, Pages: 651–669, Dong-Jin Lee, Grace B. Yu, Dwight R. Merunka, Michael Bosnjak, M. Joseph Sirgy and J. S. Johar

    Article first published online : 7 MAY 2015, DOI: 10.1002/mar.20807

  4. In Search of the “Meta-Maven”: An Examination of Market Maven Behavior across Real-Life, Web, and Virtual World Marketing Channels

    Psychology & Marketing

    Volume 29, Issue 3, March 2012, Pages: 167–185, Stuart J. Barnes and Andrew D. Pressey

    Article first published online : 7 FEB 2012, DOI: 10.1002/mar.20513

  5. Revisiting Perceived Risk in the Context of Online Shopping: An Alternative Perspective of Decision-Making Styles

    Psychology & Marketing

    Volume 29, Issue 5, May 2012, Pages: 378–400, Man-Ling Chang and Wann-Yih Wu

    Article first published online : 11 APR 2012, DOI: 10.1002/mar.20528

  6. Smiles over Frowns: When Curved Lines Influence Product Preference

    Psychology & Marketing

    Volume 32, Issue 7, July 2015, Pages: 771–781, Alejandro Salgado-Montejo, Isabell Tapia Leon, Andrew J. Elliot, Carlos José Salgado and Charles Spence

    Article first published online : 8 JUN 2015, DOI: 10.1002/mar.20817

  7. Consumer Behavior in Later Life: Current Knowledge, Issues, and New Directions for Research

    Psychology & Marketing

    Volume 29, Issue 2, February 2012, Pages: 57–75, George P. Moschis

    Article first published online : 25 JAN 2012, DOI: 10.1002/mar.20504

  8. Exploring Postconsumption Guilt and Pride in the Context of Sustainability

    Psychology & Marketing

    Volume 31, Issue 9, September 2014, Pages: 717–735, Paolo Antonetti and Stan Maklan

    Article first published online : 11 AUG 2014, DOI: 10.1002/mar.20730

  9. Social Sharing of Online Videos: Examining American Consumers’ Video Sharing Attitudes, Intent, and Behavior

    Psychology & Marketing

    Volume 32, Issue 9, September 2015, Pages: 907–919, Hongwei Chris Yang and Yingqi Wang

    Article first published online : 11 AUG 2015, DOI: 10.1002/mar.20826

  10. Gadget Loving: A Test of an Integrative Model

    Psychology & Marketing

    Volume 30, Issue 3, March 2013, Pages: 247–262, Aviv Shoham and Ossi Pesämaa

    Article first published online : 5 FEB 2013, DOI: 10.1002/mar.20602

  11. Store Atmospherics: A Multisensory Perspective

    Psychology & Marketing

    Volume 31, Issue 7, July 2014, Pages: 472–488, Charles Spence, Nancy M. Puccinelli, Dhruv Grewal and Anne L. Roggeveen

    Article first published online : 9 JUN 2014, DOI: 10.1002/mar.20709

  12. Who is the “Self” that Buys?: An Exploratory Examination of Imaginative Consumption and Explanation of Opinion Leadership

    Psychology & Marketing

    Volume 31, Issue 11, November 2014, Pages: 1008–1023, Kirsten L. Cowan and Bo Dai

    Article first published online : 9 OCT 2014, DOI: 10.1002/mar.20749

  13. Validation of a Fashion Brand Image Scale Capturing Cognitive, Sensory, and Affective Associations: Testing Its Role in an Extended Brand Equity Model

    Psychology & Marketing

    Volume 32, Issue 1, January 2015, Pages: 28–48, Eunjoo Cho, Ann Marie Fiore and Daniel W. Russell

    Article first published online : 11 DEC 2014, DOI: 10.1002/mar.20762

  14. An Exploration and Investigation of Edible Insect Consumption: The Impacts of Image and Description on Risk Perceptions and Purchase Intent

    Psychology & Marketing

    Volume 33, Issue 2, February 2016, Pages: 94–112, Melissa A. Baker, Jungyoung Tiffany Shin and Young Wook Kim

    Article first published online : 11 JAN 2016, DOI: 10.1002/mar.20847

  15. Antecedents of Customer Satisfaction and Customer Loyalty for Emerging Devices in the Initial Market of Korea: An Equity Framework

    Psychology & Marketing

    Volume 30, Issue 8, August 2013, Pages: 676–689, Young Wook Ha and Myeong Cheol Park

    Article first published online : 5 JUL 2013, DOI: 10.1002/mar.20637

  16. Asymmetric Effects of Regulatory Focus on Expected Desirability and Feasibility of Embracing Self-Service Technologies

    Psychology & Marketing

    Volume 29, Issue 4, April 2012, Pages: 209–225, He (Michael) Jia, Yonggui Wang, Lin Ge, Guicheng Shi and Shanji Yao

    Article first published online : 29 MAR 2012, DOI: 10.1002/mar.20516

  17. Personality, Personal Values, and Consumer Participation in Self-Production: The Case of Home Meal Preparation

    Psychology & Marketing

    Volume 32, Issue 7, July 2015, Pages: 709–724, Mai Thi Xuan Huynh and Svein Ottar Olsen

    Article first published online : 8 JUN 2015, DOI: 10.1002/mar.20812

  18. Superstars as Drivers of Organizational Identification: Empirical Findings from Professional Soccer

    Psychology & Marketing

    Volume 31, Issue 9, September 2014, Pages: 736–757, Daniel Hoegele, Sascha L. Schmidt and Benno Torgler

    Article first published online : 11 AUG 2014, DOI: 10.1002/mar.20731

  19. How Do Salespeople Make Decisions? The Role of Emotions and Deliberation on Adaptive Selling, and the Moderating Role of Intuition

    Psychology & Marketing

    Volume 31, Issue 6, June 2014, Pages: 387–403, David A. Locander, Jay P. Mulki and Frankie J. Weinberg

    Article first published online : 22 APR 2014, DOI: 10.1002/mar.20702

  20. Music to Your Brain: Background Music Changes Are Processed First, Reducing Ad Message Recall

    Psychology & Marketing

    Volume 30, Issue 1, January 2013, Pages: 62–75, Cynthia Fraser and J. Andrew Bradford

    Article first published online : 6 DEC 2012, DOI: 10.1002/mar.20580