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There are 2795 results for: content related to: From “Lemons” to Lemonade: Lessening the Impact of Adverse Selection through Buyer Trust

  1. Determinants and Outcomes of Online Brand Tribalism: Exploring Communities of Massively Multiplayer Online Role Playing Games (MMORPGs)

    Psychology & Marketing

    Volume 31, Issue 10, October 2014, Pages: 853–870, Vishag A. Badrinarayanan, Jeremy J. Sierra and Harry A. Taute

    Article first published online : 10 SEP 2014, DOI: 10.1002/mar.20739

  2. Consumer Participation: The Case of Home Meal Preparation

    Psychology & Marketing

    Volume 30, Issue 1, January 2013, Pages: 1–11, Svein Ottar Olsen and Huynh Thi Xuan Mai

    Article first published online : 3 DEC 2012, DOI: 10.1002/mar.20584

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    The Moderating Influence of Broad-Scope Trust on Customer–Seller Relationships

    Psychology & Marketing

    Volume 29, Issue 5, May 2012, Pages: 350–364, Torben Hansen

    Article first published online : 11 APR 2012, DOI: 10.1002/mar.20526

  4. Consumer Intentions to Revisit Online Retailers: A Mental Imagery Account

    Psychology & Marketing

    Volume 29, Issue 1, January 2012, Pages: 25–35, Evmorfia Argyriou

    Article first published online : 5 JAN 2012, DOI: 10.1002/mar.20405

  5. The Beautiful, the Cheerful, and the Helpful: The Effects of Service Employee Attributes on Customer Satisfaction

    Psychology & Marketing

    Volume 30, Issue 3, March 2013, Pages: 211–226, Hean Tat Keh, Run Ren, Sally Rao Hill and Xuan Li

    Article first published online : 5 FEB 2013, DOI: 10.1002/mar.20599

  6. Anticounterfeiting Strategies and Their Influence on Attitudes of Different Counterfeit Consumer Types

    Psychology & Marketing

    Volume 32, Issue 8, August 2015, Pages: 842–859, Ram Herstein, Netanel Drori, Ron Berger and Bradley R. Barnes

    Article first published online : 7 JUL 2015, DOI: 10.1002/mar.20822

  7. Exploring Postconsumption Guilt and Pride in the Context of Sustainability

    Psychology & Marketing

    Volume 31, Issue 9, September 2014, Pages: 717–735, Paolo Antonetti and Stan Maklan

    Article first published online : 11 AUG 2014, DOI: 10.1002/mar.20730

  8. Salespersons' Guanxi Orientation, Communication, and Manifest Conflict: An Empirical Study in China

    Psychology & Marketing

    Volume 31, Issue 9, September 2014, Pages: 786–800, Zaixiao Zhang and Mingli Zhang

    Article first published online : 11 AUG 2014, DOI: 10.1002/mar.20734

  9. Exploring the Feelings and Thoughts that Accompany the Experience of Consumption Desires

    Psychology & Marketing

    Volume 32, Issue 2, February 2015, Pages: 219–231, Lilia Boujbel and Alain d'Astous

    Article first published online : 14 JAN 2015, DOI: 10.1002/mar.20774

  10. Redefining Confidence for Consumer Behavior Research

    Psychology & Marketing

    Volume 31, Issue 6, June 2014, Pages: 426–439, Antonis C. Simintiras, Volkan Yeniaras, Emrah Oney and Tajinder K. Bahia

    Article first published online : 22 APR 2014, DOI: 10.1002/mar.20705

  11. Age-Related Differences in Emotion Regulation within the Context of Sad and Happy TV Programs

    Psychology & Marketing

    Volume 32, Issue 8, August 2015, Pages: 795–807, Olivier Droulers, Sophie Lacoste-Badie and Faten Malek

    Article first published online : 7 JUL 2015, DOI: 10.1002/mar.20819

  12. Who is the “Self” that Buys?: An Exploratory Examination of Imaginative Consumption and Explanation of Opinion Leadership

    Psychology & Marketing

    Volume 31, Issue 11, November 2014, Pages: 1008–1023, Kirsten L. Cowan and Bo Dai

    Article first published online : 9 OCT 2014, DOI: 10.1002/mar.20749

  13. The Effect of Consumer Multifactorial Gender and Biological Sex on the Evaluation of Cross-Gender Brand Extensions

    Psychology & Marketing

    Volume 30, Issue 9, September 2013, Pages: 794–810, Isabelle Ulrich

    Article first published online : 23 JUL 2013, DOI: 10.1002/mar.20646

  14. Using Polynomial Regression Analysis and Response Surface Methodology to Make a Stronger Case for Value Congruence in Place Marketing

    Psychology & Marketing

    Volume 31, Issue 3, March 2014, Pages: 184–202, Sebastian Zenker, Tobias Gollan and Niels Van Quaquebeke

    Article first published online : 24 JAN 2014, DOI: 10.1002/mar.20686

  15. What is the Value of Luxury? A Cross-Cultural Consumer Perspective

    Psychology & Marketing

    Volume 29, Issue 12, December 2012, Pages: 1018–1034, Nadine Hennigs, Klaus-Peter Wiedmann, Christiane Klarmann, Suzane Strehlau, Bruno Godey, Daniele Pederzoli, Agnes Neulinger, Kartik Dave, Gaetano Aiello, Raffaele Donvito, Koyama Taro, Janka Táborecká-Petrovičová, Carmen Rodríguez Santos, Jaehee Jung and Hyunjoo Oh

    Article first published online : 12 NOV 2012, DOI: 10.1002/mar.20583

  16. Are Consumer and Brand Personalities the Same?

    Psychology & Marketing

    Volume 29, Issue 5, May 2012, Pages: 334–349, Hazel H. Huang, Vincent-Wayne Mitchell and Richard Rosenaum-Elliott

    Article first published online : 11 APR 2012, DOI: 10.1002/mar.20525

  17. A Personality-Competence Model of Opinion Leadership

    Psychology & Marketing

    Volume 29, Issue 8, August 2012, Pages: 606–621, Timo Gnambs and Bernad Batinic

    Article first published online : 5 JUL 2012, DOI: 10.1002/mar.20547

  18. Effects of Strategic Exiting from Sponsorship after Negative Event Publicity

    Psychology & Marketing

    Volume 29, Issue 4, April 2012, Pages: 240–256, Matthias Messner and Marc-André Reinhard

    Article first published online : 29 MAR 2012, DOI: 10.1002/mar.20518

  19. Eliciting Consumer Preferences for Certified Animal-Friendly Foods: Can Elements of the Theory of Planned Behavior Improve Choice Experiment Analysis?

    Psychology & Marketing

    Volume 29, Issue 11, November 2012, Pages: 850–868, Giuseppe Nocella, Andreas Boecker, Lionel Hubbard and Riccardo Scarpa

    Article first published online : 11 OCT 2012, DOI: 10.1002/mar.20569

  20. Past, Present, and Future of Gay and Lesbian Consumer Research: Critical Review of the Quest for the Queer Dollar

    Psychology & Marketing

    Volume 32, Issue 8, August 2015, Pages: 821–841, Whitney Ginder and Sang-Eun Byun

    Article first published online : 7 JUL 2015, DOI: 10.1002/mar.20821