Search Results

There are 22715 results for: content related to: Measuring Sponsorship Performance: Challenge and Direction

  1. In Search of the “Meta-Maven”: An Examination of Market Maven Behavior across Real-Life, Web, and Virtual World Marketing Channels

    Psychology & Marketing

    Volume 29, Issue 3, March 2012, Pages: 167–185, Stuart J. Barnes and Andrew D. Pressey

    Article first published online : 7 FEB 2012, DOI: 10.1002/mar.20513

  2. Consumer Response to Overstyling: Balancing Aesthetics and Functionality in Product Design

    Psychology & Marketing

    Volume 31, Issue 7, July 2014, Pages: 518–525, Henrik Hagtvedt and Vanessa M. Patrick

    Article first published online : 9 JUN 2014, DOI: 10.1002/mar.20713

  3. An Examination of Emotional Information Management in Gift Giving and Receipt

    Psychology & Marketing

    Volume 32, Issue 2, February 2015, Pages: 203–218, Harry A. Taute and Jeremy J. Sierra

    Article first published online : 14 JAN 2015, DOI: 10.1002/mar.20773

  4. Exploring Postconsumption Guilt and Pride in the Context of Sustainability

    Psychology & Marketing

    Volume 31, Issue 9, September 2014, Pages: 717–735, Paolo Antonetti and Stan Maklan

    Article first published online : 11 AUG 2014, DOI: 10.1002/mar.20730

  5. Store Atmospherics: A Multisensory Perspective

    Psychology & Marketing

    Volume 31, Issue 7, July 2014, Pages: 472–488, Charles Spence, Nancy M. Puccinelli, Dhruv Grewal and Anne L. Roggeveen

    Article first published online : 9 JUN 2014, DOI: 10.1002/mar.20709

  6. Effects of Strategic Exiting from Sponsorship after Negative Event Publicity

    Psychology & Marketing

    Volume 29, Issue 4, April 2012, Pages: 240–256, Matthias Messner and Marc-André Reinhard

    Article first published online : 29 MAR 2012, DOI: 10.1002/mar.20518

  7. You have free access to this content
    Validation of a Fashion Brand Image Scale Capturing Cognitive, Sensory, and Affective Associations: Testing Its Role in an Extended Brand Equity Model

    Psychology & Marketing

    Volume 32, Issue 1, January 2015, Pages: 28–48, Eunjoo Cho, Ann Marie Fiore and Daniel W. Russell

    Article first published online : 11 DEC 2014, DOI: 10.1002/mar.20762

  8. “My Fifty Shoes Are All Different!” Exploring, Defining, and Characterizing Acquisitive Buying

    Psychology & Marketing

    Volume 30, Issue 7, July 2013, Pages: 614–631, Mousumi Bose, Alvin C. Burns and Judith Anne Garretson Folse

    Article first published online : 7 JUN 2013, DOI: 10.1002/mar.20632

  9. Consumer Behavior in Later Life: Current Knowledge, Issues, and New Directions for Research

    Psychology & Marketing

    Volume 29, Issue 2, February 2012, Pages: 57–75, George P. Moschis

    Article first published online : 25 JAN 2012, DOI: 10.1002/mar.20504

  10. Exploring the Feelings and Thoughts that Accompany the Experience of Consumption Desires

    Psychology & Marketing

    Volume 32, Issue 2, February 2015, Pages: 219–231, Lilia Boujbel and Alain d'Astous

    Article first published online : 14 JAN 2015, DOI: 10.1002/mar.20774

  11. The Effect of Consumer Multifactorial Gender and Biological Sex on the Evaluation of Cross-Gender Brand Extensions

    Psychology & Marketing

    Volume 30, Issue 9, September 2013, Pages: 794–810, Isabelle Ulrich

    Article first published online : 23 JUL 2013, DOI: 10.1002/mar.20646

  12. Rethinking Worldly Possessions: The Relationship between Materialism and Body Appearance for Female Consumers in an Emerging Economy

    Psychology & Marketing

    Volume 29, Issue 12, December 2012, Pages: 980–994, Reto Felix and Martha R. Garza

    Article first published online : 12 NOV 2012, DOI: 10.1002/mar.20579

  13. Brand Attachment and Consumer Emotional Response to Unethical Firm Behavior

    Psychology & Marketing

    Volume 29, Issue 11, November 2012, Pages: 869–884, Sebastian Schmalz and Ulrich R. Orth

    Article first published online : 11 OCT 2012, DOI: 10.1002/mar.20570

  14. The Eyes Have It: How a Car's Face Influences Consumer Categorization and Evaluation of Product Line Extensions

    Psychology & Marketing

    Volume 29, Issue 1, January 2012, Pages: 36–51, Susan M. Keaveney, Andreas Herrmann, Rene Befurt and Jan R. Landwehr

    Article first published online : 5 JAN 2012, DOI: 10.1002/mar.20501

  15. Consumer Cynicism toward Collective Buying: The Interplay of Others’ Outcomes, Social Value Orientation, and Mood

    Psychology & Marketing

    Volume 29, Issue 5, May 2012, Pages: 306–321, Willemijn M. van Dolen, David de Cremer and Ko de Ruyter

    Article first published online : 11 APR 2012, DOI: 10.1002/mar.20523

  16. Asymmetric Effects of Regulatory Focus on Expected Desirability and Feasibility of Embracing Self-Service Technologies

    Psychology & Marketing

    Volume 29, Issue 4, April 2012, Pages: 209–225, He (Michael) Jia, Yonggui Wang, Lin Ge, Guicheng Shi and Shanji Yao

    Article first published online : 29 MAR 2012, DOI: 10.1002/mar.20516

  17. Superstars as Drivers of Organizational Identification: Empirical Findings from Professional Soccer

    Psychology & Marketing

    Volume 31, Issue 9, September 2014, Pages: 736–757, Daniel Hoegele, Sascha L. Schmidt and Benno Torgler

    Article first published online : 11 AUG 2014, DOI: 10.1002/mar.20731

  18. Determinants and Outcomes of Online Brand Tribalism: Exploring Communities of Massively Multiplayer Online Role Playing Games (MMORPGs)

    Psychology & Marketing

    Volume 31, Issue 10, October 2014, Pages: 853–870, Vishag A. Badrinarayanan, Jeremy J. Sierra and Harry A. Taute

    Article first published online : 10 SEP 2014, DOI: 10.1002/mar.20739

  19. Celebrity Endorsements and Beyond: New Avenues for Celebrity Branding

    Psychology & Marketing

    Volume 29, Issue 9, September 2012, Pages: 690–703, Astrid Keel and Rajan Nataraajan

    Article first published online : 28 AUG 2012, DOI: 10.1002/mar.20555

  20. Nothing Can Tear Us Apart: The Effect of Brand Identity Fusion in Consumer–Brand Relationships

    Psychology & Marketing

    Volume 31, Issue 1, January 2014, Pages: 54–69, Jhih-Syuan Lin and Yongjun Sung

    Article first published online : 20 DEC 2013, DOI: 10.1002/mar.20675