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There are 32891 results for: content related to: Memory for Sponsorship Relationships: A Critical Juncture in Thinking

  1. An Investigation of Children's Ability to Identify Sponsors and Understand Sponsorship Intentions

    Psychology & Marketing

    Volume 29, Issue 11, November 2012, Pages: 907–917, Reinhard Grohs, Udo Wagner and Regina Steiner

    Version of Record online : 11 OCT 2012, DOI: 10.1002/mar.20573

  2. New Challenges in Sponsorship Evaluation Actors, New Media, and the Context of Praxis

    Psychology & Marketing

    Volume 30, Issue 5, May 2013, Pages: 444–460, Tony Meenaghan, Damien McLoughlin and Alan McCormack

    Version of Record online : 8 APR 2013, DOI: 10.1002/mar.20618

  3. Understanding Consumer Response to Sponsorship Information: A Resource-Matching Approach

    Psychology & Marketing

    Volume 29, Issue 4, April 2012, Pages: 226–239, George D. Deitz, Susan W. Myers and Marla R. Stafford

    Version of Record online : 29 MAR 2012, DOI: 10.1002/mar.20517

  4. The Vigor of a Disregarded Ally in Sponsorship: Brand Image Transfer Effects Arising from a Cosponsor

    Psychology & Marketing

    Volume 32, Issue 11, November 2015, Pages: 1079–1097, Philip Gross and Klaus-Peter Wiedmann

    Version of Record online : 8 OCT 2015, DOI: 10.1002/mar.20848

    Corrected by:

    Erratum: Erratum to “The Vigor of a Disregarded Ally in Sponsorship: Brand Image Transfer Effects Arising from a Cosponsor”

    Vol. 32, Issue 12, 1191, Version of Record online: 9 NOV 2015

  5. Effects of Strategic Exiting from Sponsorship after Negative Event Publicity

    Psychology & Marketing

    Volume 29, Issue 4, April 2012, Pages: 240–256, Matthias Messner and Marc-André Reinhard

    Version of Record online : 29 MAR 2012, DOI: 10.1002/mar.20518

  6. Memory Effects of Different Relational Links between Brands and Sponsored Events

    Psychology & Marketing

    Volume 32, Issue 10, October 2015, Pages: 1031–1048, Elisabeth Wolfsteiner, Reinhard Grohs and Udo Wagner

    Version of Record online : 7 SEP 2015, DOI: 10.1002/mar.20841

  7. Measuring Sponsorship Performance: Challenge and Direction

    Psychology & Marketing

    Volume 30, Issue 5, May 2013, Pages: 385–393, Tony Meenaghan

    Version of Record online : 8 APR 2013, DOI: 10.1002/mar.20613

  8. Store Atmospherics: A Multisensory Perspective

    Psychology & Marketing

    Volume 31, Issue 7, July 2014, Pages: 472–488, Charles Spence, Nancy M. Puccinelli, Dhruv Grewal and Anne L. Roggeveen

    Version of Record online : 9 JUN 2014, DOI: 10.1002/mar.20709

  9. An Evolutionary Process Model of Cause-Related Marketing and Systematic Review of the Empirical Literature

    Psychology & Marketing

    Volume 33, Issue 11, November 2016, Pages: 951–970, Barbara A. Lafferty, Annika K. Lueth and Ryan McCafferty

    Version of Record online : 12 OCT 2016, DOI: 10.1002/mar.20930

  10. Rhodophyceae (Red Algae)

    Standard Article

    Encyclopedia of Marine Natural Products

    Jean-Michel Kornprobst

    Published Online : 7 AUG 2014, DOI: 10.1002/9783527335855.marprod013

  11. Determinants of Community-Based Sponsorship Impact on Self-Congruity

    Psychology & Marketing

    Volume 30, Issue 11, November 2013, Pages: 996–1007, Pascale Quester, Carolin Plewa, Karen Palmer and Marc Mazodier

    Version of Record online : 6 OCT 2013, DOI: 10.1002/mar.20662

  12. Metrics in Sponsorship Research—Is Credibility an Issue?

    Psychology & Marketing

    Volume 30, Issue 5, May 2013, Pages: 408–416, Tony Meenaghan and Paul O'Sullivan

    Version of Record online : 8 APR 2013, DOI: 10.1002/mar.20615

  13. Effects of Sponsorship Disclosure Timing on the Processing of Sponsored Content: A Study on the Effectiveness of European Disclosure Regulations

    Psychology & Marketing

    Volume 31, Issue 3, March 2014, Pages: 214–224, Sophie C. Boerman, Eva A. van Reijmersdal and Peter C. Neijens

    Version of Record online : 24 JAN 2014, DOI: 10.1002/mar.20688

  14. Fungi

    Standard Article

    Encyclopedia of Marine Natural Products

    Jean-Michel Kornprobst

    Published Online : 7 AUG 2014, DOI: 10.1002/9783527335855.marprod016

  15. Consumer Behavior in Later Life: Current Knowledge, Issues, and New Directions for Research

    Psychology & Marketing

    Volume 29, Issue 2, February 2012, Pages: 57–75, George P. Moschis

    Version of Record online : 25 JAN 2012, DOI: 10.1002/mar.20504

  16. You have full text access to this OnlineOpen article
    The Moderating Influence of Broad-Scope Trust on Customer–Seller Relationships

    Psychology & Marketing

    Volume 29, Issue 5, May 2012, Pages: 350–364, Torben Hansen

    Version of Record online : 11 APR 2012, DOI: 10.1002/mar.20526

  17. Dinophyceae (Dinoflagellates)

    Standard Article

    Encyclopedia of Marine Natural Products

    Jean-Michel Kornprobst

    Published Online : 7 AUG 2014, DOI: 10.1002/9783527335855.marprod011

  18. Influence of the Virtual Brand Community in Sports Sponsorship

    Psychology & Marketing

    Volume 33, Issue 12, December 2016, Pages: 1091–1097, Manuel Alonso Dos Santos, Ferran Calabuig Moreno, Francisco Rejón Guardia and Carlos Pérez Campos

    Version of Record online : 11 NOV 2016, DOI: 10.1002/mar.20943

  19. The Impact of Perceived Visual Complexity of Mobile Online Shops on User's Satisfaction

    Psychology & Marketing

    Volume 34, Issue 2, February 2017, Pages: 195–214, Stefanie Sohn, Barbara Seegebarth and Madleen Moritz

    Version of Record online : 9 JAN 2017, DOI: 10.1002/mar.20983

  20. The Impact of Consumer Confusion on Nutrition Literacy and Subsequent Dietary Behavior

    Psychology & Marketing

    Volume 32, Issue 5, May 2015, Pages: 558–574, Lara Spiteri Cornish and Caroline Moraes

    Version of Record online : 20 APR 2015, DOI: 10.1002/mar.20800