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There are 33342 results for: content related to: Metrics in Sponsorship Research—Is Credibility an Issue?

  1. New Challenges in Sponsorship Evaluation Actors, New Media, and the Context of Praxis

    Psychology & Marketing

    Volume 30, Issue 5, May 2013, Pages: 444–460, Tony Meenaghan, Damien McLoughlin and Alan McCormack

    Version of Record online : 8 APR 2013, DOI: 10.1002/mar.20618

  2. The Vigor of a Disregarded Ally in Sponsorship: Brand Image Transfer Effects Arising from a Cosponsor

    Psychology & Marketing

    Volume 32, Issue 11, November 2015, Pages: 1079–1097, Philip Gross and Klaus-Peter Wiedmann

    Version of Record online : 8 OCT 2015, DOI: 10.1002/mar.20848

    Corrected by:

    Erratum: Erratum to “The Vigor of a Disregarded Ally in Sponsorship: Brand Image Transfer Effects Arising from a Cosponsor”

    Vol. 32, Issue 12, 1191, Version of Record online: 9 NOV 2015

  3. Measuring Sponsorship Performance: Challenge and Direction

    Psychology & Marketing

    Volume 30, Issue 5, May 2013, Pages: 385–393, Tony Meenaghan

    Version of Record online : 8 APR 2013, DOI: 10.1002/mar.20613

  4. Effects of Strategic Exiting from Sponsorship after Negative Event Publicity

    Psychology & Marketing

    Volume 29, Issue 4, April 2012, Pages: 240–256, Matthias Messner and Marc-André Reinhard

    Version of Record online : 29 MAR 2012, DOI: 10.1002/mar.20518

  5. Understanding Consumer Response to Sponsorship Information: A Resource-Matching Approach

    Psychology & Marketing

    Volume 29, Issue 4, April 2012, Pages: 226–239, George D. Deitz, Susan W. Myers and Marla R. Stafford

    Version of Record online : 29 MAR 2012, DOI: 10.1002/mar.20517

  6. Determinants of Community-Based Sponsorship Impact on Self-Congruity

    Psychology & Marketing

    Volume 30, Issue 11, November 2013, Pages: 996–1007, Pascale Quester, Carolin Plewa, Karen Palmer and Marc Mazodier

    Version of Record online : 6 OCT 2013, DOI: 10.1002/mar.20662

  7. Memory Effects of Different Relational Links between Brands and Sponsored Events

    Psychology & Marketing

    Volume 32, Issue 10, October 2015, Pages: 1031–1048, Elisabeth Wolfsteiner, Reinhard Grohs and Udo Wagner

    Version of Record online : 7 SEP 2015, DOI: 10.1002/mar.20841

  8. Memory for Sponsorship Relationships: A Critical Juncture in Thinking

    Psychology & Marketing

    Volume 30, Issue 5, May 2013, Pages: 394–407, T. Bettina Cornwell and Michael S. Humphreys

    Version of Record online : 8 APR 2013, DOI: 10.1002/mar.20614

  9. An Investigation of Children's Ability to Identify Sponsors and Understand Sponsorship Intentions

    Psychology & Marketing

    Volume 29, Issue 11, November 2012, Pages: 907–917, Reinhard Grohs, Udo Wagner and Regina Steiner

    Version of Record online : 11 OCT 2012, DOI: 10.1002/mar.20573

  10. Sponsorship at O2—“The Belief that Repaid”

    Psychology & Marketing

    Volume 30, Issue 5, May 2013, Pages: 431–443, Jonnie Cahill and Tony Meenaghan

    Version of Record online : 8 APR 2013, DOI: 10.1002/mar.20617

  11. Assessing the Financial Impact of Sponsorship Investment

    Psychology & Marketing

    Volume 30, Issue 5, May 2013, Pages: 417–430, Anastasia A. Kourovskaia and Tony Meenaghan

    Version of Record online : 8 APR 2013, DOI: 10.1002/mar.20616

  12. Influence of the Virtual Brand Community in Sports Sponsorship

    Psychology & Marketing

    Volume 33, Issue 12, December 2016, Pages: 1091–1097, Manuel Alonso Dos Santos, Ferran Calabuig Moreno, Francisco Rejón Guardia and Carlos Pérez Campos

    Version of Record online : 11 NOV 2016, DOI: 10.1002/mar.20943

  13. Consumer Attitudes toward Sponsors’ Counterambush Marketing Ads

    Psychology & Marketing

    Volume 34, Issue 6, June 2017, Pages: 631–647, Joerg Koenigstorfer and Sebastian Uhrich

    Version of Record online : 4 MAY 2017, DOI: 10.1002/mar.21011

  14. The Interplay of Mood and Regulatory Focus in Influencing Altruistic Behavior

    Psychology & Marketing

    Volume 30, Issue 8, August 2013, Pages: 635–646, Tae Hyun Baek and Leonard N. Reid

    Version of Record online : 5 JUL 2013, DOI: 10.1002/mar.20634

  15. Effects of Sponsorship Disclosure Timing on the Processing of Sponsored Content: A Study on the Effectiveness of European Disclosure Regulations

    Psychology & Marketing

    Volume 31, Issue 3, March 2014, Pages: 214–224, Sophie C. Boerman, Eva A. van Reijmersdal and Peter C. Neijens

    Version of Record online : 24 JAN 2014, DOI: 10.1002/mar.20688

  16. Ascidians (Tunicates)–2

    Standard Article

    Encyclopedia of Marine Natural Products

    Jean-Michel Kornprobst

    Published Online : 7 AUG 2014, DOI: 10.1002/9783527335855.marprod282

  17. Porifera (Sponges)–1

    Standard Article

    Encyclopedia of Marine Natural Products

    Jean-Michel Kornprobst

    Published Online : 7 AUG 2014, DOI: 10.1002/9783527335855.marprod019

  18. An Evolutionary Process Model of Cause-Related Marketing and Systematic Review of the Empirical Literature

    Psychology & Marketing

    Volume 33, Issue 11, November 2016, Pages: 951–970, Barbara A. Lafferty, Annika K. Lueth and Ryan McCafferty

    Version of Record online : 12 OCT 2016, DOI: 10.1002/mar.20930

  19. Rhodophyceae (Red Algae)

    Standard Article

    Encyclopedia of Marine Natural Products

    Jean-Michel Kornprobst

    Published Online : 7 AUG 2014, DOI: 10.1002/9783527335855.marprod013

  20. Cnidaria and Ctenophora–2

    Standard Article

    Encyclopedia of Marine Natural Products

    Jean-Michel Kornprobst

    Published Online : 7 AUG 2014, DOI: 10.1002/9783527335855.marprod202