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There are 22267 results for: content related to: Assessing the Financial Impact of Sponsorship Investment

  1. New Challenges in Sponsorship Evaluation Actors, New Media, and the Context of Praxis

    Psychology & Marketing

    Volume 30, Issue 5, May 2013, Pages: 444–460, Tony Meenaghan, Damien McLoughlin and Alan McCormack

    Version of Record online : 8 APR 2013, DOI: 10.1002/mar.20618

  2. The Vigor of a Disregarded Ally in Sponsorship: Brand Image Transfer Effects Arising from a Cosponsor

    Psychology & Marketing

    Volume 32, Issue 11, November 2015, Pages: 1079–1097, Philip Gross and Klaus-Peter Wiedmann

    Version of Record online : 8 OCT 2015, DOI: 10.1002/mar.20848

    Corrected by:

    Erratum: Erratum to “The Vigor of a Disregarded Ally in Sponsorship: Brand Image Transfer Effects Arising from a Cosponsor”

    Vol. 32, Issue 12, 1191, Version of Record online: 9 NOV 2015

  3. Sponsorship at O2—“The Belief that Repaid”

    Psychology & Marketing

    Volume 30, Issue 5, May 2013, Pages: 431–443, Jonnie Cahill and Tony Meenaghan

    Version of Record online : 8 APR 2013, DOI: 10.1002/mar.20617

  4. Effects of Strategic Exiting from Sponsorship after Negative Event Publicity

    Psychology & Marketing

    Volume 29, Issue 4, April 2012, Pages: 240–256, Matthias Messner and Marc-André Reinhard

    Version of Record online : 29 MAR 2012, DOI: 10.1002/mar.20518

  5. Measuring Sponsorship Performance: Challenge and Direction

    Psychology & Marketing

    Volume 30, Issue 5, May 2013, Pages: 385–393, Tony Meenaghan

    Version of Record online : 8 APR 2013, DOI: 10.1002/mar.20613

  6. The Olympic Effect: Employee Reactions to Their Employer's Sponsorship of a High-Profile Global Sporting Event

    Human Resource Management

    Martin R. Edwards

    Version of Record online : 26 FEB 2015, DOI: 10.1002/hrm.21702

  7. The Development of a Process for Evaluating Marketing Sponsorships

    Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration

    Volume 29, Issue 1, March 2012, Pages: 50–66, Norm O'Reilly and Judith Madill

    Version of Record online : 11 JUN 2011, DOI: 10.1002/cjas.194

  8. Understanding Consumer Response to Sponsorship Information: A Resource-Matching Approach

    Psychology & Marketing

    Volume 29, Issue 4, April 2012, Pages: 226–239, George D. Deitz, Susan W. Myers and Marla R. Stafford

    Version of Record online : 29 MAR 2012, DOI: 10.1002/mar.20517

  9. Metrics in Sponsorship Research—Is Credibility an Issue?

    Psychology & Marketing

    Volume 30, Issue 5, May 2013, Pages: 408–416, Tony Meenaghan and Paul O'Sullivan

    Version of Record online : 8 APR 2013, DOI: 10.1002/mar.20615

  10. Memory Effects of Different Relational Links between Brands and Sponsored Events

    Psychology & Marketing

    Volume 32, Issue 10, October 2015, Pages: 1031–1048, Elisabeth Wolfsteiner, Reinhard Grohs and Udo Wagner

    Version of Record online : 7 SEP 2015, DOI: 10.1002/mar.20841

  11. An Investigation of Children's Ability to Identify Sponsors and Understand Sponsorship Intentions

    Psychology & Marketing

    Volume 29, Issue 11, November 2012, Pages: 907–917, Reinhard Grohs, Udo Wagner and Regina Steiner

    Version of Record online : 11 OCT 2012, DOI: 10.1002/mar.20573

  12. Vested interests in addiction research and policy. Alcohol brand sponsorship of events, organizations and causes in the United States, 2010–2013

    Addiction

    Volume 109, Issue 12, December 2014, Pages: 1977–1985, Olivia Belt, Korene Stamatakos, Amanda J. Ayers, Victoria A. Fryer, David H. Jernigan and Michael Siegel

    Version of Record online : 10 NOV 2014, DOI: 10.1111/add.12727

  13. Determinants of Community-Based Sponsorship Impact on Self-Congruity

    Psychology & Marketing

    Volume 30, Issue 11, November 2013, Pages: 996–1007, Pascale Quester, Carolin Plewa, Karen Palmer and Marc Mazodier

    Version of Record online : 6 OCT 2013, DOI: 10.1002/mar.20662

  14. Memory for Sponsorship Relationships: A Critical Juncture in Thinking

    Psychology & Marketing

    Volume 30, Issue 5, May 2013, Pages: 394–407, T. Bettina Cornwell and Michael S. Humphreys

    Version of Record online : 8 APR 2013, DOI: 10.1002/mar.20614

  15. Descriptive Representation and Latino Interest Bill Sponsorship in Congress

    Social Science Quarterly

    Volume 91, Issue 4, December 2010, Pages: 1043–1062, Walter Clark Wilson

    Version of Record online : 25 OCT 2010, DOI: 10.1111/j.1540-6237.2010.00748.x

  16. Sponsorship and Event Marketing

    Standard Article

    Wiley International Encyclopedia of Marketing

    Pascale G. Quester

    Published Online : 15 DEC 2010, DOI: 10.1002/9781444316568.wiem04026

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    Paroxetine versus other anti-depressive agents for depression

    Intervention Review

    The Cochrane Library

    Marianna Purgato, Davide Papola, Chiara Gastaldon, Carlotta Trespidi, Laura R Magni, Carla Rizzo, Toshi A Furukawa, Norio Watanabe, Andrea Cipriani and Corrado Barbui

    Published Online : 3 APR 2014, DOI: 10.1002/14651858.CD006531.pub2

  18. Sponsorship

    Standard Article

    Wiley Encyclopedia of Management

    François A. Carrillat and Alain d'Astous

    Published Online : 21 JAN 2015, DOI: 10.1002/9781118785317.weom090324

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    Industry sponsorship and research outcome

    Methodology Review

    The Cochrane Library

    Andreas Lundh, Sergio Sismondo, Joel Lexchin, Octavian A Busuioc and Lisa Bero

    Published Online : 12 DEC 2012, DOI: 10.1002/14651858.MR000033.pub2

  20. State-Sponsored Terrorism: In Decline, Yet Still a Potent Threat

    Politics & Policy

    Volume 42, Issue 1, February 2014, Pages: 131–159, Stephen D. Collins

    Version of Record online : 21 MAR 2014, DOI: 10.1111/polp.12061