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There are 51034 results for: content related to: Brand Love is in the Heart: Physiological Responding to Advertised Brands

  1. Anticounterfeiting Strategies and Their Influence on Attitudes of Different Counterfeit Consumer Types

    Psychology & Marketing

    Volume 32, Issue 8, August 2015, Pages: 842–859, Ram Herstein, Netanel Drori, Ron Berger and Bradley R. Barnes

    Version of Record online : 7 JUL 2015, DOI: 10.1002/mar.20822

  2. When are Consumers Motivated to Connect with Ethical Brands? The Roles of Guilt and Moral Identity Importance

    Psychology & Marketing

    Volume 34, Issue 6, June 2017, Pages: 597–609, Kevin P. Newman and Rebecca K. Trump

    Version of Record online : 4 MAY 2017, DOI: 10.1002/mar.21008

  3. Store Atmospherics: A Multisensory Perspective

    Psychology & Marketing

    Volume 31, Issue 7, July 2014, Pages: 472–488, Charles Spence, Nancy M. Puccinelli, Dhruv Grewal and Anne L. Roggeveen

    Version of Record online : 9 JUN 2014, DOI: 10.1002/mar.20709

  4. Nothing Can Tear Us Apart: The Effect of Brand Identity Fusion in Consumer–Brand Relationships

    Psychology & Marketing

    Volume 31, Issue 1, January 2014, Pages: 54–69, Jhih-Syuan Lin and Yongjun Sung

    Version of Record online : 20 DEC 2013, DOI: 10.1002/mar.20675

  5. The Effect of Consumer Multifactorial Gender and Biological Sex on the Evaluation of Cross-Gender Brand Extensions

    Psychology & Marketing

    Volume 30, Issue 9, September 2013, Pages: 794–810, Isabelle Ulrich

    Version of Record online : 23 JUL 2013, DOI: 10.1002/mar.20646

  6. The Market Maven Crowd: Collaborative Risk-Aversion and Enhanced Consumption Context Control in an Illicit Market

    Psychology & Marketing

    Volume 32, Issue 3, March 2015, Pages: 285–302, Stephen R. O'Sullivan

    Version of Record online : 27 JAN 2015, DOI: 10.1002/mar.20780

  7. Validation of a Fashion Brand Image Scale Capturing Cognitive, Sensory, and Affective Associations: Testing Its Role in an Extended Brand Equity Model

    Psychology & Marketing

    Volume 32, Issue 1, January 2015, Pages: 28–48, Eunjoo Cho, Ann Marie Fiore and Daniel W. Russell

    Version of Record online : 11 DEC 2014, DOI: 10.1002/mar.20762

  8. An Evolutionary Process Model of Cause-Related Marketing and Systematic Review of the Empirical Literature

    Psychology & Marketing

    Volume 33, Issue 11, November 2016, Pages: 951–970, Barbara A. Lafferty, Annika K. Lueth and Ryan McCafferty

    Version of Record online : 12 OCT 2016, DOI: 10.1002/mar.20930

  9. Brand Attachment and Consumer Emotional Response to Unethical Firm Behavior

    Psychology & Marketing

    Volume 29, Issue 11, November 2012, Pages: 869–884, Sebastian Schmalz and Ulrich R. Orth

    Version of Record online : 11 OCT 2012, DOI: 10.1002/mar.20570

  10. The Commodification of Self-Esteem: Branding and British Teenagers

    Psychology & Marketing

    Volume 29, Issue 3, March 2012, Pages: 117–135, Katja Jezkova Isaksen and Stuart Roper

    Version of Record online : 7 FEB 2012, DOI: 10.1002/mar.20509

  11. Celebrity Endorsements and Beyond: New Avenues for Celebrity Branding

    Psychology & Marketing

    Volume 29, Issue 9, September 2012, Pages: 690–703, Astrid Keel and Rajan Nataraajan

    Version of Record online : 28 AUG 2012, DOI: 10.1002/mar.20555

  12. How Do Price Perceptions of Different Brand Types Affect Shopping Value and Store Loyalty?

    Psychology & Marketing

    Volume 32, Issue 12, December 2015, Pages: 1133–1147, Mbaye Fall Diallo, Patricia Coutelle-Brillet, Arnaud Rivière and Stephan Zielke

    Version of Record online : 9 NOV 2015, DOI: 10.1002/mar.20851

  13. Exploring Postconsumption Guilt and Pride in the Context of Sustainability

    Psychology & Marketing

    Volume 31, Issue 9, September 2014, Pages: 717–735, Paolo Antonetti and Stan Maklan

    Version of Record online : 11 AUG 2014, DOI: 10.1002/mar.20730

  14. Hippies, Greenies, and Tree Huggers: How the “Warmth” Stereotype Hinders the Adoption of Responsible Brands

    Psychology & Marketing

    Volume 33, Issue 10, October 2016, Pages: 796–813, Paolo Antonetti and Stan Maklan

    Version of Record online : 8 SEP 2016, DOI: 10.1002/mar.20918

  15. You have full text access to this OnlineOpen article
    Toward a Framework for Identifying Attitudes and Intentions to Music Acquisition from Legal and Illegal Channels

    Psychology & Marketing

    Volume 34, Issue 4, April 2017, Pages: 428–447, Athina Dilmperi, Tamira King and Charles Dennis

    Version of Record online : 9 MAR 2017, DOI: 10.1002/mar.20998

  16. You have full text access to this OnlineOpen article
    The Effect of Brand Gender on Brand Equity

    Psychology & Marketing

    Volume 31, Issue 5, May 2014, Pages: 371–385, Theo Lieven, Bianca Grohmann, Andreas Herrmann, Jan R. Landwehr and Miriam van Tilburg

    Version of Record online : 10 APR 2014, DOI: 10.1002/mar.20701

  17. The Vigor of a Disregarded Ally in Sponsorship: Brand Image Transfer Effects Arising from a Cosponsor

    Psychology & Marketing

    Volume 32, Issue 11, November 2015, Pages: 1079–1097, Philip Gross and Klaus-Peter Wiedmann

    Version of Record online : 8 OCT 2015, DOI: 10.1002/mar.20848

    Corrected by:

    Erratum: Erratum to “The Vigor of a Disregarded Ally in Sponsorship: Brand Image Transfer Effects Arising from a Cosponsor”

    Vol. 32, Issue 12, 1191, Version of Record online: 9 NOV 2015

  18. Drivers of Brand Extension Success: What Really Matters for Luxury Brands

    Psychology & Marketing

    Volume 30, Issue 8, August 2013, Pages: 647–659, Carmen-Maria Albrecht, Christof Backhaus, Hannes Gurzki and David M. Woisetschläger

    Version of Record online : 5 JUL 2013, DOI: 10.1002/mar.20635

  19. Who is the “Self” that Buys?: An Exploratory Examination of Imaginative Consumption and Explanation of Opinion Leadership

    Psychology & Marketing

    Volume 31, Issue 11, November 2014, Pages: 1008–1023, Kirsten L. Cowan and Bo Dai

    Version of Record online : 9 OCT 2014, DOI: 10.1002/mar.20749

  20. Are Consumer and Brand Personalities the Same?

    Psychology & Marketing

    Volume 29, Issue 5, May 2012, Pages: 334–349, Hazel H. Huang, Vincent-Wayne Mitchell and Richard Rosenaum-Elliott

    Version of Record online : 11 APR 2012, DOI: 10.1002/mar.20525