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There are 27857 results for: content related to: The Moderating Influence of Involvement on Two-Sided Advertising Effects

  1. Consumer Behavior in Later Life: Current Knowledge, Issues, and New Directions for Research

    Psychology & Marketing

    Volume 29, Issue 2, February 2012, Pages: 57–75, George P. Moschis

    Version of Record online : 25 JAN 2012, DOI: 10.1002/mar.20504

  2. The Behavioral Effects of Negative Product Placements in Movies

    Psychology & Marketing

    Volume 29, Issue 8, August 2012, Pages: 622–635, Ignacio Redondo

    Version of Record online : 5 JUL 2012, DOI: 10.1002/mar.20548

  3. In Search of Negativity Bias: An Empirical Study of Perceived Helpfulness of Online Reviews

    Psychology & Marketing

    Volume 30, Issue 11, November 2013, Pages: 971–984, Philip Fei Wu

    Version of Record online : 6 OCT 2013, DOI: 10.1002/mar.20660

  4. Who is the “Self” that Buys?: An Exploratory Examination of Imaginative Consumption and Explanation of Opinion Leadership

    Psychology & Marketing

    Volume 31, Issue 11, November 2014, Pages: 1008–1023, Kirsten L. Cowan and Bo Dai

    Version of Record online : 9 OCT 2014, DOI: 10.1002/mar.20749

  5. An Evolutionary Process Model of Cause-Related Marketing and Systematic Review of the Empirical Literature

    Psychology & Marketing

    Volume 33, Issue 11, November 2016, Pages: 951–970, Barbara A. Lafferty, Annika K. Lueth and Ryan McCafferty

    Version of Record online : 12 OCT 2016, DOI: 10.1002/mar.20930

  6. Brand Attachment and Consumer Emotional Response to Unethical Firm Behavior

    Psychology & Marketing

    Volume 29, Issue 11, November 2012, Pages: 869–884, Sebastian Schmalz and Ulrich R. Orth

    Version of Record online : 11 OCT 2012, DOI: 10.1002/mar.20570

  7. Determinants and Outcomes of Online Brand Tribalism: Exploring Communities of Massively Multiplayer Online Role Playing Games (MMORPGs)

    Psychology & Marketing

    Volume 31, Issue 10, October 2014, Pages: 853–870, Vishag A. Badrinarayanan, Jeremy J. Sierra and Harry A. Taute

    Version of Record online : 10 SEP 2014, DOI: 10.1002/mar.20739

  8. Fungi

    Standard Article

    Encyclopedia of Marine Natural Products

    Jean-Michel Kornprobst

    Published Online : 7 AUG 2014, DOI: 10.1002/9783527335855.marprod016

  9. Trust, Commitment, and Older Women: Exploring Brand Attachment Differences in the Elderly Segment

    Psychology & Marketing

    Volume 29, Issue 6, June 2012, Pages: 445–457, Steffen Jahn, Hansjoerg Gaus and Tina Kiessling

    Version of Record online : 3 MAY 2012, DOI: 10.1002/mar.20533

  10. You have full text access to this OnlineOpen article
    The Moderating Influence of Broad-Scope Trust on Customer–Seller Relationships

    Psychology & Marketing

    Volume 29, Issue 5, May 2012, Pages: 350–364, Torben Hansen

    Version of Record online : 11 APR 2012, DOI: 10.1002/mar.20526

  11. The Beautiful, the Cheerful, and the Helpful: The Effects of Service Employee Attributes on Customer Satisfaction

    Psychology & Marketing

    Volume 30, Issue 3, March 2013, Pages: 211–226, Hean Tat Keh, Run Ren, Sally Rao Hill and Xuan Li

    Version of Record online : 5 FEB 2013, DOI: 10.1002/mar.20599

  12. Dinophyceae (Dinoflagellates)

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    Encyclopedia of Marine Natural Products

    Jean-Michel Kornprobst

    Published Online : 7 AUG 2014, DOI: 10.1002/9783527335855.marprod011

  13. Beyond the Usefulness of Branded Applications: Insights from Consumer–Brand Engagement and Self-construal Perspectives

    Psychology & Marketing

    Volume 34, Issue 1, January 2017, Pages: 40–58, Yu-Hui Fang

    Version of Record online : 20 DEC 2016, DOI: 10.1002/mar.20972

  14. The Impact of Perceived Visual Complexity of Mobile Online Shops on User's Satisfaction

    Psychology & Marketing

    Volume 34, Issue 2, February 2017, Pages: 195–214, Stefanie Sohn, Barbara Seegebarth and Madleen Moritz

    Version of Record online : 9 JAN 2017, DOI: 10.1002/mar.20983

  15. The Impact of Consumer Confusion on Nutrition Literacy and Subsequent Dietary Behavior

    Psychology & Marketing

    Volume 32, Issue 5, May 2015, Pages: 558–574, Lara Spiteri Cornish and Caroline Moraes

    Version of Record online : 20 APR 2015, DOI: 10.1002/mar.20800

  16. Ascidians (Tunicates)–2

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    Encyclopedia of Marine Natural Products

    Jean-Michel Kornprobst

    Published Online : 7 AUG 2014, DOI: 10.1002/9783527335855.marprod282

  17. Examining Consumers’ Motivations to Engage in Firm-Hosted Virtual Communities

    Psychology & Marketing

    Volume 34, Issue 4, April 2017, Pages: 356–375, Ethel Claffey and Mairead Brady

    Version of Record online : 9 MAR 2017, DOI: 10.1002/mar.20994

  18. Anticounterfeiting Strategies and Their Influence on Attitudes of Different Counterfeit Consumer Types

    Psychology & Marketing

    Volume 32, Issue 8, August 2015, Pages: 842–859, Ram Herstein, Netanel Drori, Ron Berger and Bradley R. Barnes

    Version of Record online : 7 JUL 2015, DOI: 10.1002/mar.20822

  19. Relational Governance Mechanisms and Uncertainties in Nonownership Services

    Psychology & Marketing

    Volume 33, Issue 4, April 2016, Pages: 250–266, Nelson Oly Ndubisi, Michael Ehret and Jochen Wirtz

    Version of Record online : 9 MAR 2016, DOI: 10.1002/mar.20873

  20. Exploring Postconsumption Guilt and Pride in the Context of Sustainability

    Psychology & Marketing

    Volume 31, Issue 9, September 2014, Pages: 717–735, Paolo Antonetti and Stan Maklan

    Version of Record online : 11 AUG 2014, DOI: 10.1002/mar.20730