Search Results

There are 3081 results for: content related to: The Moderating Influence of Involvement on Two-Sided Advertising Effects

  1. Determinants and Outcomes of Online Brand Tribalism: Exploring Communities of Massively Multiplayer Online Role Playing Games (MMORPGs)

    Psychology & Marketing

    Volume 31, Issue 10, October 2014, Pages: 853–870, Vishag A. Badrinarayanan, Jeremy J. Sierra and Harry A. Taute

    Article first published online : 10 SEP 2014, DOI: 10.1002/mar.20739

  2. Toward Consumption Reduction: An Environmentally Motivated Perspective

    Psychology & Marketing

    Volume 30, Issue 8, August 2013, Pages: 660–675, José Manuel Ortega Egea and Nieves García de Frutos

    Article first published online : 5 JUL 2013, DOI: 10.1002/mar.20636

  3. Giving the Expectancy-Value Model a Heart

    Psychology & Marketing

    Volume 29, Issue 10, October 2012, Pages: 765–781, Victor Henning, Thorsten Hennig-Thurau and Stephanie Feiereisen

    Article first published online : 11 SEP 2012, DOI: 10.1002/mar.20562

  4. Consumer Participation: The Case of Home Meal Preparation

    Psychology & Marketing

    Volume 30, Issue 1, January 2013, Pages: 1–11, Svein Ottar Olsen and Huynh Thi Xuan Mai

    Article first published online : 3 DEC 2012, DOI: 10.1002/mar.20584

  5. You have full text access to this OnlineOpen article
    The Moderating Influence of Broad-Scope Trust on Customer–Seller Relationships

    Psychology & Marketing

    Volume 29, Issue 5, May 2012, Pages: 350–364, Torben Hansen

    Article first published online : 11 APR 2012, DOI: 10.1002/mar.20526

  6. Consumer Intentions to Revisit Online Retailers: A Mental Imagery Account

    Psychology & Marketing

    Volume 29, Issue 1, January 2012, Pages: 25–35, Evmorfia Argyriou

    Article first published online : 5 JAN 2012, DOI: 10.1002/mar.20405

  7. The Beautiful, the Cheerful, and the Helpful: The Effects of Service Employee Attributes on Customer Satisfaction

    Psychology & Marketing

    Volume 30, Issue 3, March 2013, Pages: 211–226, Hean Tat Keh, Run Ren, Sally Rao Hill and Xuan Li

    Article first published online : 5 FEB 2013, DOI: 10.1002/mar.20599

  8. Exploring Postconsumption Guilt and Pride in the Context of Sustainability

    Psychology & Marketing

    Volume 31, Issue 9, September 2014, Pages: 717–735, Paolo Antonetti and Stan Maklan

    Article first published online : 11 AUG 2014, DOI: 10.1002/mar.20730

  9. Breaking Through Complexity: Visual and Conceptual Dimensions in Logo Evaluation across Exposures

    Psychology & Marketing

    Volume 31, Issue 10, October 2014, Pages: 886–899, Gaetano “Nino” Miceli, Irene Scopelliti, Maria Antonietta Raimondo and Carmela Donato

    Article first published online : 10 SEP 2014, DOI: 10.1002/mar.20741

  10. Exploring the Feelings and Thoughts that Accompany the Experience of Consumption Desires

    Psychology & Marketing

    Volume 32, Issue 2, February 2015, Pages: 219–231, Lilia Boujbel and Alain d'Astous

    Article first published online : 14 JAN 2015, DOI: 10.1002/mar.20774

  11. The Impact of Service Scripts on Customer Citizenship Behavior and the Moderating Role of Employee Customer Orientation

    Psychology & Marketing

    Volume 31, Issue 12, November 2014, Pages: 1096–1109, Helena Nguyen, Markus Groth, Gianfranco Walsh and Thorsten Hennig-Thurau

    Article first published online : 28 OCT 2014, DOI: 10.1002/mar.20756

  12. Who is the “Self” that Buys?: An Exploratory Examination of Imaginative Consumption and Explanation of Opinion Leadership

    Psychology & Marketing

    Volume 31, Issue 11, November 2014, Pages: 1008–1023, Kirsten L. Cowan and Bo Dai

    Article first published online : 9 OCT 2014, DOI: 10.1002/mar.20749

  13. Nothing Can Tear Us Apart: The Effect of Brand Identity Fusion in Consumer–Brand Relationships

    Psychology & Marketing

    Volume 31, Issue 1, January 2014, Pages: 54–69, Jhih-Syuan Lin and Yongjun Sung

    Article first published online : 20 DEC 2013, DOI: 10.1002/mar.20675

  14. You have full text access to this OnlineOpen article
    Beyond “Pink It and Shrink It” Perceived Product Gender, Aesthetics, and Product Evaluation

    Psychology & Marketing

    Volume 32, Issue 4, April 2015, Pages: 422–437, Miriam van Tilburg, Theo Lieven, Andreas Herrmann and Claudia Townsend

    Article first published online : 10 MAR 2015, DOI: 10.1002/mar.20789

  15. The Effect of Consumer Multifactorial Gender and Biological Sex on the Evaluation of Cross-Gender Brand Extensions

    Psychology & Marketing

    Volume 30, Issue 9, September 2013, Pages: 794–810, Isabelle Ulrich

    Article first published online : 23 JUL 2013, DOI: 10.1002/mar.20646

  16. Using Polynomial Regression Analysis and Response Surface Methodology to Make a Stronger Case for Value Congruence in Place Marketing

    Psychology & Marketing

    Volume 31, Issue 3, March 2014, Pages: 184–202, Sebastian Zenker, Tobias Gollan and Niels Van Quaquebeke

    Article first published online : 24 JAN 2014, DOI: 10.1002/mar.20686

  17. What is the Value of Luxury? A Cross-Cultural Consumer Perspective

    Psychology & Marketing

    Volume 29, Issue 12, December 2012, Pages: 1018–1034, Nadine Hennigs, Klaus-Peter Wiedmann, Christiane Klarmann, Suzane Strehlau, Bruno Godey, Daniele Pederzoli, Agnes Neulinger, Kartik Dave, Gaetano Aiello, Raffaele Donvito, Koyama Taro, Janka Táborecká-Petrovičová, Carmen Rodríguez Santos, Jaehee Jung and Hyunjoo Oh

    Article first published online : 12 NOV 2012, DOI: 10.1002/mar.20583

  18. A Personality-Competence Model of Opinion Leadership

    Psychology & Marketing

    Volume 29, Issue 8, August 2012, Pages: 606–621, Timo Gnambs and Bernad Batinic

    Article first published online : 5 JUL 2012, DOI: 10.1002/mar.20547

  19. Effects of Strategic Exiting from Sponsorship after Negative Event Publicity

    Psychology & Marketing

    Volume 29, Issue 4, April 2012, Pages: 240–256, Matthias Messner and Marc-André Reinhard

    Article first published online : 29 MAR 2012, DOI: 10.1002/mar.20518

  20. Eliciting Consumer Preferences for Certified Animal-Friendly Foods: Can Elements of the Theory of Planned Behavior Improve Choice Experiment Analysis?

    Psychology & Marketing

    Volume 29, Issue 11, November 2012, Pages: 850–868, Giuseppe Nocella, Andreas Boecker, Lionel Hubbard and Riccardo Scarpa

    Article first published online : 11 OCT 2012, DOI: 10.1002/mar.20569