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There are 3448 results for: content related to: The Implicit Association Test in Market Research: Potentials and Pitfalls

  1. A Fluency Heuristic Account of Supraliminal Prime Effects on Product Preference

    Psychology & Marketing

    Volume 32, Issue 11, November 2015, Pages: 1061–1078, Nobuyuki Fukawa and Ronald W. Niedrich

    Version of Record online : 8 OCT 2015, DOI: 10.1002/mar.20845

  2. Avoiding stimulus confounds in Implicit Association Tests by using the concepts as stimuli

    British Journal of Social Psychology

    Volume 47, Issue 2, June 2008, Pages: 217–243, Melanie C. Steffens, Michael Kirschbaum and Petra Glados

    Version of Record online : 24 DEC 2010, DOI: 10.1348/014466607X226998

  3. “I'm a Mac” versus “I'm a PC”: Personality Differences between Mac and PC Users in a College Sample

    Psychology & Marketing

    Volume 31, Issue 1, January 2014, Pages: 31–37, Jeffrey S. Nevid and Amy Pastva

    Version of Record online : 20 DEC 2013, DOI: 10.1002/mar.20672

  4. The IAT is sensitive to the perceived accuracy of newly learned associations

    European Journal of Social Psychology

    Volume 42, Issue 2, March 2012, Pages: 189–199, Eric Siegel, Harold Sigall and David E. Huber

    Version of Record online : 18 NOV 2011, DOI: 10.1002/ejsp.859

  5. Assessment of implicit personality self-concept using the implicit association test (IAT): Concurrent assessment of anxiousness and angriness

    British Journal of Social Psychology

    Volume 45, Issue 2, June 2006, Pages: 373–396, Konrad Schnabel, Rainer Banse and Jens B. Asendorpf

    Version of Record online : 24 DEC 2010, DOI: 10.1348/014466605X49159

  6. Electrophysiological evidence for early perceptual facilitation and efficient categorization of self-related stimuli during an Implicit Association Test measuring neuroticism


    Volume 51, Issue 2, February 2014, Pages: 142–151, Monika Fleischhauer, Alexander Strobel, Kersten Diers and Sören Enge

    Version of Record online : 5 DEC 2013, DOI: 10.1111/psyp.12162

  7. Do Violent Social Cause Advertisements Promote Social Change? An Examination of Implicit Associations

    Psychology & Marketing

    Volume 29, Issue 5, May 2012, Pages: 322–333, Natalina Zlatevska and Mark T. Spence

    Version of Record online : 11 APR 2012, DOI: 10.1002/mar.20524

  8. Using the Implicit Association Test to Assess Risk Propensity Self-concept: Analysis of its Predictive Validity on a Risk-taking Behaviour in a Natural Setting

    European Journal of Personality

    Volume 28, Issue 5, September/October 2014, Pages: 459–471, Javier Horcajo, Víctor J. Rubio, David Aguado, José Manuel Hernández and M. Oliva Márquez

    Version of Record online : 11 JUL 2013, DOI: 10.1002/per.1925

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    Material-Specific Memory Changes after Anterior Temporal Lobectomy as Predicted by the Intracarotid Amobarbital Test


    Volume 42, Issue 7, July 2001, Pages: 902–911, Nancy D. Chiaravalloti and Guila Glosser

    Version of Record online : 20 DEC 2001, DOI: 10.1046/j.1528-1157.2001.02500.x

  10. Finding what is hidden: a method to measure implicit attitudes for nursing and health-related behaviours

    Journal of Advanced Nursing

    Volume 71, Issue 5, May 2015, Pages: 1005–1018, Laura Manns-James

    Version of Record online : 6 FEB 2015, DOI: 10.1111/jan.12626

  11. The implicit association test outperforms the extrinsic affective Simon task as an implicit measure of inter-individual differences in attitudes

    British Journal of Social Psychology

    Volume 46, Issue 2, June 2007, Pages: 401–421, Jan De Houwer and Els De Bruycker

    Version of Record online : 24 DEC 2010, DOI: 10.1348/014466606X130346

  12. Using the Implicit Association Test to Assess Children's Implicit Attitudes Toward Smoking

    Journal of Applied Social Psychology

    Volume 40, Issue 9, September 2010, Pages: 2387–2406, Judy A. Andrews, Sarah E. Hampson, Anthony G. Greenwald, Judith Gordon and Chris Widdop

    Version of Record online : 15 SEP 2010, DOI: 10.1111/j.1559-1816.2010.00663.x

  13. A closer look at the discrimination outcomes in the IAT literature

    Scandinavian Journal of Psychology

    Volume 57, Issue 4, August 2016, Pages: 278–287, Rickard Carlsson and Jens Agerström

    Version of Record online : 24 APR 2016, DOI: 10.1111/sjop.12288

  14. When scoring algorithms matter: Effects of working memory load on different IAT scores

    British Journal of Social Psychology

    Volume 52, Issue 1, March 2013, Pages: 103–121, Florian Schmitz, Sarah Teige-Mocigemba, Andreas Voss and Karl C. Klauer

    Version of Record online : 6 SEP 2011, DOI: 10.1111/j.2044-8309.2011.02057.x

  15. Prominent activation of the intraparietal and somatosensory areas during angle discrimination by intra-active touch

    Human Brain Mapping

    Volume 33, Issue 12, December 2012, Pages: 2957–2970, Jiajia Yang, Hongbin Han, Dehua Chui, Yong Shen and Jinglong Wu

    Version of Record online : 22 OCT 2011, DOI: 10.1002/hbm.21419

  16. A pictorial attitude IAT as a measure of implicit motives

    European Journal of Personality

    Volume 25, Issue 1, January/February 2011, Pages: 76–86, Hendrik Slabbinck, Jan De Houwer and Patrick Van Kenhove

    Version of Record online : 12 JUL 2010, DOI: 10.1002/per.778

  17. Controversies in Implicit Race Bias Research

    Sociology Compass

    Volume 6, Issue 12, December 2012, Pages: 987–997, Justine E. Tinkler

    Version of Record online : 14 NOV 2012, DOI: 10.1111/soc4.12001

  18. Assessing Implicit Cognitive Motivation: Developing and Testing an Implicit Association Test to Measure Need for Cognition

    European Journal of Personality

    Volume 27, Issue 1, January/February 2013, Pages: 15–29, Monika Fleischhauer, Anja Strobel, Sören Enge and Alexander Strobel

    Version of Record online : 26 JAN 2012, DOI: 10.1002/per.1841

  19. The IAT as a predictor of food choice: The case of fruits versus snacks

    International Journal of Psychology

    Volume 42, Issue 3, June 2007, Pages: 166–173, Juliette Richetin, Marco Perugini, Andrew Prestwich and Rick O'Gorman

    Version of Record online : 13 AUG 2008, DOI: 10.1080/00207590601067078

  20. Self, Identity, and the Natural Environment: Exploring Implicit Connections With Nature

    Journal of Applied Social Psychology

    Volume 37, Issue 6, June 2007, Pages: 1219–1247, P. Wesley Schultz and Jennifer Tabanico

    Version of Record online : 14 MAY 2007, DOI: 10.1111/j.1559-1816.2007.00210.x