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There are 9943 results for: content related to: In Search of Negativity Bias: An Empirical Study of Perceived Helpfulness of Online Reviews

  1. Self-Determination Theory and Word of Mouth about Energy-Saving Behaviors: An Online Experiment

    Psychology & Marketing

    Volume 31, Issue 9, September 2014, Pages: 698–716, Jillian C. Sweeney, Dave Webb, Tim Mazzarol and Geoffrey N. Soutar

    Version of Record online : 11 AUG 2014, DOI: 10.1002/mar.20729

  2. How Do Price Perceptions of Different Brand Types Affect Shopping Value and Store Loyalty?

    Psychology & Marketing

    Volume 32, Issue 12, December 2015, Pages: 1133–1147, Mbaye Fall Diallo, Patricia Coutelle-Brillet, Arnaud Rivière and Stephan Zielke

    Version of Record online : 9 NOV 2015, DOI: 10.1002/mar.20851

  3. Nothing Can Tear Us Apart: The Effect of Brand Identity Fusion in Consumer–Brand Relationships

    Psychology & Marketing

    Volume 31, Issue 1, January 2014, Pages: 54–69, Jhih-Syuan Lin and Yongjun Sung

    Version of Record online : 20 DEC 2013, DOI: 10.1002/mar.20675

  4. Understanding the Relationship between Individualism and Word of Mouth: A Self-Enhancement Explanation

    Psychology & Marketing

    Volume 31, Issue 6, June 2014, Pages: 416–425, Anders Hauge Wien and Svein Ottar Olsen

    Version of Record online : 22 APR 2014, DOI: 10.1002/mar.20704

  5. Consumption-Focused Self-Expression Word of Mouth: A New Scale and Its Role in Consumer Research

    Psychology & Marketing

    Volume 30, Issue 11, November 2013, Pages: 959–970, Christina Saenger, Veronica L. Thomas and Jennifer Wiggins Johnson

    Version of Record online : 6 OCT 2013, DOI: 10.1002/mar.20659

  6. Store Atmospherics: A Multisensory Perspective

    Psychology & Marketing

    Volume 31, Issue 7, July 2014, Pages: 472–488, Charles Spence, Nancy M. Puccinelli, Dhruv Grewal and Anne L. Roggeveen

    Version of Record online : 9 JUN 2014, DOI: 10.1002/mar.20709

  7. Effect Symmetry of Benefit Criteria in Postpurchase Evaluations

    Psychology & Marketing

    Volume 32, Issue 6, June 2015, Pages: 651–669, Dong-Jin Lee, Grace B. Yu, Dwight R. Merunka, Michael Bosnjak, M. Joseph Sirgy and J. S. Johar

    Version of Record online : 7 MAY 2015, DOI: 10.1002/mar.20807

  8. Rhodophyceae (Red Algae)

    Standard Article

    Encyclopedia of Marine Natural Products

    Jean-Michel Kornprobst

    Published Online : 7 AUG 2014, DOI: 10.1002/9783527335855.marprod013

  9. Customer Referral Reward–Brand–Fit: A Schema Congruity Perspective

    Psychology & Marketing

    Volume 33, Issue 7, July 2016, Pages: 542–558, Christian Stumpf and Matthias Baum

    Version of Record online : 9 JUN 2016, DOI: 10.1002/mar.20896

  10. Fungi

    Standard Article

    Encyclopedia of Marine Natural Products

    Jean-Michel Kornprobst

    Published Online : 7 AUG 2014, DOI: 10.1002/9783527335855.marprod016

  11. Consumer Behavior in Later Life: Current Knowledge, Issues, and New Directions for Research

    Psychology & Marketing

    Volume 29, Issue 2, February 2012, Pages: 57–75, George P. Moschis

    Version of Record online : 25 JAN 2012, DOI: 10.1002/mar.20504

  12. You have full text access to this OnlineOpen article
    The Moderating Influence of Broad-Scope Trust on Customer–Seller Relationships

    Psychology & Marketing

    Volume 29, Issue 5, May 2012, Pages: 350–364, Torben Hansen

    Version of Record online : 11 APR 2012, DOI: 10.1002/mar.20526

  13. Dinophyceae (Dinoflagellates)

    Standard Article

    Encyclopedia of Marine Natural Products

    Jean-Michel Kornprobst

    Published Online : 7 AUG 2014, DOI: 10.1002/9783527335855.marprod011

  14. The Impact of Consumer Confusion on Nutrition Literacy and Subsequent Dietary Behavior

    Psychology & Marketing

    Volume 32, Issue 5, May 2015, Pages: 558–574, Lara Spiteri Cornish and Caroline Moraes

    Version of Record online : 20 APR 2015, DOI: 10.1002/mar.20800

  15. Ascidians (Tunicates)–2

    Standard Article

    Encyclopedia of Marine Natural Products

    Jean-Michel Kornprobst

    Published Online : 7 AUG 2014, DOI: 10.1002/9783527335855.marprod282

  16. The Effects of Negatively Valenced Emotional Expressions in Online Reviews on the Reviewer, the Review, and the Product

    Psychology & Marketing

    Volume 33, Issue 9, September 2016, Pages: 747–760, Judith Anne Garretson Folse, McDowell Porter III, Mousumi Bose Godbole and Kristy E. Reynolds

    Version of Record online : 10 AUG 2016, DOI: 10.1002/mar.20914

  17. Anticounterfeiting Strategies and Their Influence on Attitudes of Different Counterfeit Consumer Types

    Psychology & Marketing

    Volume 32, Issue 8, August 2015, Pages: 842–859, Ram Herstein, Netanel Drori, Ron Berger and Bradley R. Barnes

    Version of Record online : 7 JUL 2015, DOI: 10.1002/mar.20822

  18. Exploring Postconsumption Guilt and Pride in the Context of Sustainability

    Psychology & Marketing

    Volume 31, Issue 9, September 2014, Pages: 717–735, Paolo Antonetti and Stan Maklan

    Version of Record online : 11 AUG 2014, DOI: 10.1002/mar.20730

  19. Social Sharing of Online Videos: Examining American Consumers’ Video Sharing Attitudes, Intent, and Behavior

    Psychology & Marketing

    Volume 32, Issue 9, September 2015, Pages: 907–919, Hongwei Chris Yang and Yingqi Wang

    Version of Record online : 11 AUG 2015, DOI: 10.1002/mar.20826

  20. Redefining Confidence for Consumer Behavior Research

    Psychology & Marketing

    Volume 31, Issue 6, June 2014, Pages: 426–439, Antonis C. Simintiras, Volkan Yeniaras, Emrah Oney and Tajinder K. Bahia

    Version of Record online : 22 APR 2014, DOI: 10.1002/mar.20705