Search Results

There are 52224 results for: content related to: The Role of Product-Premium Fit in Determining the Effectiveness of Hedonic and Utilitarian Premiums

  1. Conflict Culture and Conflict Management in Consumption Communities

    Psychology & Marketing

    Volume 32, Issue 3, March 2015, Pages: 265–284, Katharina C. Husemann, Florian Ladstaetter and Marius K. Luedicke

    Version of Record online : 27 JAN 2015, DOI: 10.1002/mar.20779

  2. Rhodophyceae (Red Algae)

    Standard Article

    Encyclopedia of Marine Natural Products

    Jean-Michel Kornprobst

    Published Online : 7 AUG 2014, DOI: 10.1002/9783527335855.marprod013

  3. Fungi

    Standard Article

    Encyclopedia of Marine Natural Products

    Jean-Michel Kornprobst

    Published Online : 7 AUG 2014, DOI: 10.1002/9783527335855.marprod016

  4. Dinophyceae (Dinoflagellates)

    Standard Article

    Encyclopedia of Marine Natural Products

    Jean-Michel Kornprobst

    Published Online : 7 AUG 2014, DOI: 10.1002/9783527335855.marprod011

  5. Ascidians (Tunicates)–2

    Standard Article

    Encyclopedia of Marine Natural Products

    Jean-Michel Kornprobst

    Published Online : 7 AUG 2014, DOI: 10.1002/9783527335855.marprod282

  6. Examining Consumers’ Motivations to Engage in Firm-Hosted Virtual Communities

    Psychology & Marketing

    Volume 34, Issue 4, April 2017, Pages: 356–375, Ethel Claffey and Mairead Brady

    Version of Record online : 9 MAR 2017, DOI: 10.1002/mar.20994

  7. Store Atmospherics: A Multisensory Perspective

    Psychology & Marketing

    Volume 31, Issue 7, July 2014, Pages: 472–488, Charles Spence, Nancy M. Puccinelli, Dhruv Grewal and Anne L. Roggeveen

    Version of Record online : 9 JUN 2014, DOI: 10.1002/mar.20709

  8. Ascidians (Tunicates)–1

    Standard Article

    Encyclopedia of Marine Natural Products

    Jean-Michel Kornprobst

    Published Online : 7 AUG 2014, DOI: 10.1002/9783527335855.marprod028

  9. Mollusks–1

    Standard Article

    Encyclopedia of Marine Natural Products

    Jean-Michel Kornprobst

    Published Online : 7 AUG 2014, DOI: 10.1002/9783527335855.marprod023

  10. Porifera (Sponges)–1

    Standard Article

    Encyclopedia of Marine Natural Products

    Jean-Michel Kornprobst

    Published Online : 7 AUG 2014, DOI: 10.1002/9783527335855.marprod019

  11. Porifera (Sponges)–3

    Standard Article

    Encyclopedia of Marine Natural Products

    Jean-Michel Kornprobst

    Published Online : 7 AUG 2014, DOI: 10.1002/9783527335855.marprod193

  12. Phaeophyceae (Brown Algae)

    Standard Article

    Encyclopedia of Marine Natural Products

    Published Online : 7 AUG 2014, DOI: 10.1002/9783527335855.marprod014

  13. Porifera (Sponges)–2

    Standard Article

    Encyclopedia of Marine Natural Products

    Jean-Michel Kornprobst

    Published Online : 7 AUG 2014, DOI: 10.1002/9783527335855.marprod192

  14. An Evolutionary Process Model of Cause-Related Marketing and Systematic Review of the Empirical Literature

    Psychology & Marketing

    Volume 33, Issue 11, November 2016, Pages: 951–970, Barbara A. Lafferty, Annika K. Lueth and Ryan McCafferty

    Version of Record online : 12 OCT 2016, DOI: 10.1002/mar.20930

  15. Cnidaria and Ctenophora–2

    Standard Article

    Encyclopedia of Marine Natural Products

    Jean-Michel Kornprobst

    Published Online : 7 AUG 2014, DOI: 10.1002/9783527335855.marprod202

  16. Echinoderms

    Standard Article

    Encyclopedia of Marine Natural Products

    Jean-Michel Kornprobst

    Published Online : 7 AUG 2014, DOI: 10.1002/9783527335855.marprod026

  17. Eubacteria – 2

    Standard Article

    Encyclopedia of Marine Natural Products

    Jean-Michel Kornprobst

    Published Online : 7 AUG 2014, DOI: 10.1002/9783527335855.marprod008

  18. Cnidaria and Ctenophora–1

    Standard Article

    Encyclopedia of Marine Natural Products

    Jean-Michel Kornprobst

    Published Online : 7 AUG 2014, DOI: 10.1002/9783527335855.marprod020

  19. Determinants and Outcomes of Online Brand Tribalism: Exploring Communities of Massively Multiplayer Online Role Playing Games (MMORPGs)

    Psychology & Marketing

    Volume 31, Issue 10, October 2014, Pages: 853–870, Vishag A. Badrinarayanan, Jeremy J. Sierra and Harry A. Taute

    Version of Record online : 10 SEP 2014, DOI: 10.1002/mar.20739

  20. Consumer Behavior in Later Life: Current Knowledge, Issues, and New Directions for Research

    Psychology & Marketing

    Volume 29, Issue 2, February 2012, Pages: 57–75, George P. Moschis

    Version of Record online : 25 JAN 2012, DOI: 10.1002/mar.20504