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There are 9289 results for: content related to: The Role of Imagination and Brand Personification in Brand Relationships

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    Nondestructive, Epi-Illumination Surface Microscopic Characterization of Surface Discontinuity in Bone: A New Approach Offers a Descriptive Vocabulary and New Insights

    The Anatomical Record

    Volume 296, Issue 4, April 2013, Pages: 580–589, Bruce M. Rothschild

    Article first published online : 19 FEB 2013, DOI: 10.1002/ar.22673

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    Nothing Can Tear Us Apart: The Effect of Brand Identity Fusion in Consumer–Brand Relationships

    Psychology & Marketing

    Volume 31, Issue 1, January 2014, Pages: 54–69, Jhih-Syuan Lin and Yongjun Sung

    Article first published online : 20 DEC 2013, DOI: 10.1002/mar.20675

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    Cultural Factors That Impact Brand Personification Strategy Effectiveness

    Psychology & Marketing

    Volume 31, Issue 1, January 2014, Pages: 70–83, Alexandra Aguirre-Rodriguez

    Article first published online : 20 DEC 2013, DOI: 10.1002/mar.20676

  4. Are Consumer and Brand Personalities the Same?

    Psychology & Marketing

    Volume 29, Issue 5, May 2012, Pages: 334–349, Hazel H. Huang, Vincent-Wayne Mitchell and Richard Rosenaum-Elliott

    Article first published online : 11 APR 2012, DOI: 10.1002/mar.20525

  5. Gucci versus Old Navy: Interplay of Brand Personality and Regulatory Focus in Advertising Persuasion

    Psychology & Marketing

    Volume 30, Issue 12, December 2013, Pages: 1076–1087, Dong Hoo Kim and Yongjun Sung

    Article first published online : 25 OCT 2013, DOI: 10.1002/mar.20668

  6. Loyal Now, but Not Forever! A Study of Narcissism and Male Consumer–Brand Relationships

    Psychology & Marketing

    Volume 30, Issue 8, August 2013, Pages: 690–706, Aliette Lambert and John Desmond

    Article first published online : 5 JUL 2013, DOI: 10.1002/mar.20638

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    The Effect of Brand Gender on Brand Equity

    Psychology & Marketing

    Volume 31, Issue 5, May 2014, Pages: 371–385, Theo Lieven, Bianca Grohmann, Andreas Herrmann, Jan R. Landwehr and Miriam van Tilburg

    Article first published online : 10 APR 2014, DOI: 10.1002/mar.20701

  8. Brand Attachment and Consumer Emotional Response to Unethical Firm Behavior

    Psychology & Marketing

    Volume 29, Issue 11, November 2012, Pages: 869–884, Sebastian Schmalz and Ulrich R. Orth

    Article first published online : 11 OCT 2012, DOI: 10.1002/mar.20570

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    Brand Personification: Introduction and Overview

    Psychology & Marketing

    Volume 31, Issue 1, January 2014, Pages: 1–30, Ronald Jay Cohen

    Article first published online : 20 DEC 2013, DOI: 10.1002/mar.20671

  10. Brand-Situation Congruity: The Roles of Self-Construal and Brand Commitment

    Psychology & Marketing

    Volume 29, Issue 12, December 2012, Pages: 941–955, Yongjun Sung, Sejung Marina Choi and Spencer F. Tinkham

    Article first published online : 12 NOV 2012, DOI: 10.1002/mar.20576

  11. Product Packaging Metaphors: Effects of Ambiguity and Explanatory Information on Consumer Appreciation and Brand Perception

    Psychology & Marketing

    Volume 31, Issue 6, June 2014, Pages: 404–415, Thomas J. L. van Rompay and Martijn Veltkamp

    Article first published online : 22 APR 2014, DOI: 10.1002/mar.20703

  12. Trust, Commitment, and Older Women: Exploring Brand Attachment Differences in the Elderly Segment

    Psychology & Marketing

    Volume 29, Issue 6, June 2012, Pages: 445–457, Steffen Jahn, Hansjoerg Gaus and Tina Kiessling

    Article first published online : 3 MAY 2012, DOI: 10.1002/mar.20533

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    One-Pot Synthesis of Molecular Bottle-Brush Functionalized Single-Walled Carbon Nanotubes with Superior Dispersibility in Water

    Macromolecular Rapid Communications

    Volume 35, Issue 1, January 2014, Pages: 97–102, Yong Deng, Qin Hu, Qiulin Yuan, Yan Wu, Ying Ling and Haoyu Tang

    Article first published online : 4 DEC 2013, DOI: 10.1002/marc.201300673

  14. Measurement Characteristics of Aaker's Brand Personality Dimensions: Lessons to be Learned from Human Personality Research

    Psychology & Marketing

    Volume 30, Issue 11, November 2013, Pages: 950–958, Martin Eisend and Nicola E. Stokburger-Sauer

    Article first published online : 6 OCT 2013, DOI: 10.1002/mar.20658

  15. A Prototype of Multicomponent Brand Personality Structure: A Consumption Synmbolism Approach

    Psychology & Marketing

    Volume 30, Issue 2, February 2013, Pages: 173–186, Eun-Jung Lee

    Article first published online : 10 JAN 2013, DOI: 10.1002/mar.20596

  16. The Role of Baseline Physical Similarity to Humans in Consumer Responses to Anthropomorphic Animal Images

    Psychology & Marketing

    Volume 30, Issue 6, June 2013, Pages: 461–468, Paul M. Connell

    Article first published online : 23 APR 2013, DOI: 10.1002/mar.20619

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    The Effect of Consumer Multifactorial Gender and Biological Sex on the Evaluation of Cross-Gender Brand Extensions

    Psychology & Marketing

    Volume 30, Issue 9, September 2013, Pages: 794–810, Isabelle Ulrich

    Article first published online : 23 JUL 2013, DOI: 10.1002/mar.20646

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    “I'm a Mac” versus “I'm a PC”: Personality Differences between Mac and PC Users in a College Sample

    Psychology & Marketing

    Volume 31, Issue 1, January 2014, Pages: 31–37, Jeffrey S. Nevid and Amy Pastva

    Article first published online : 20 DEC 2013, DOI: 10.1002/mar.20672

  19. Celebrity Endorsements and Beyond: New Avenues for Celebrity Branding

    Psychology & Marketing

    Volume 29, Issue 9, September 2012, Pages: 690–703, Astrid Keel and Rajan Nataraajan

    Article first published online : 28 AUG 2012, DOI: 10.1002/mar.20555

  20. The Commodification of Self-Esteem: Branding and British Teenagers

    Psychology & Marketing

    Volume 29, Issue 3, March 2012, Pages: 117–135, Katja Jezkova Isaksen and Stuart Roper

    Article first published online : 7 FEB 2012, DOI: 10.1002/mar.20509