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There are 4584 results for: content related to: Nothing Can Tear Us Apart: The Effect of Brand Identity Fusion in Consumer–Brand Relationships

  1. Loyal Now, but Not Forever! A Study of Narcissism and Male Consumer–Brand Relationships

    Psychology & Marketing

    Volume 30, Issue 8, August 2013, Pages: 690–706, Aliette Lambert and John Desmond

    Article first published online : 5 JUL 2013, DOI: 10.1002/mar.20638

  2. Consumer–Brand Relationships: A Contrast of Nostalgic and Non-Nostalgic Brands

    Psychology & Marketing

    Volume 32, Issue 2, February 2015, Pages: 187–202, Aurélie Kessous, Elyette Roux and Jean-Louis Chandon

    Article first published online : 14 JAN 2015, DOI: 10.1002/mar.20772

  3. Brand Attachment and Consumer Emotional Response to Unethical Firm Behavior

    Psychology & Marketing

    Volume 29, Issue 11, November 2012, Pages: 869–884, Sebastian Schmalz and Ulrich R. Orth

    Article first published online : 11 OCT 2012, DOI: 10.1002/mar.20570

  4. An Extended Search for Generic Consumer–Brand Relationships

    Psychology & Marketing

    Volume 31, Issue 11, November 2014, Pages: 976–991, Wolfgang Fritz, Bettina Lorenz and Michael Kempe

    Article first published online : 9 OCT 2014, DOI: 10.1002/mar.20747

  5. The Role of Imagination and Brand Personification in Brand Relationships

    Psychology & Marketing

    Volume 31, Issue 1, January 2014, Pages: 38–47, Hazel H. Huang and Vincent-Wayne Mitchell

    Article first published online : 20 DEC 2013, DOI: 10.1002/mar.20673

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    Validation of a Fashion Brand Image Scale Capturing Cognitive, Sensory, and Affective Associations: Testing Its Role in an Extended Brand Equity Model

    Psychology & Marketing

    Volume 32, Issue 1, January 2015, Pages: 28–48, Eunjoo Cho, Ann Marie Fiore and Daniel W. Russell

    Article first published online : 11 DEC 2014, DOI: 10.1002/mar.20762

  7. Clothing Style, Music, and Media Influences on Adolescents’ Brand Consumption Behavior

    Psychology & Marketing

    Volume 29, Issue 8, August 2012, Khafid Badaoui, Anne-Marie Lebrun and Patrick Bouchet

    Article first published online : 5 JUL 2012, DOI: 10.1002/mar.20544

  8. An Examination of Emotional Information Management in Gift Giving and Receipt

    Psychology & Marketing

    Volume 32, Issue 2, February 2015, Pages: 203–218, Harry A. Taute and Jeremy J. Sierra

    Article first published online : 14 JAN 2015, DOI: 10.1002/mar.20773

  9. Brand Personification: Introduction and Overview

    Psychology & Marketing

    Volume 31, Issue 1, January 2014, Pages: 1–30, Ronald Jay Cohen

    Article first published online : 20 DEC 2013, DOI: 10.1002/mar.20671

  10. Trust, Commitment, and Older Women: Exploring Brand Attachment Differences in the Elderly Segment

    Psychology & Marketing

    Volume 29, Issue 6, June 2012, Pages: 445–457, Steffen Jahn, Hansjoerg Gaus and Tina Kiessling

    Article first published online : 3 MAY 2012, DOI: 10.1002/mar.20533

  11. The Commodification of Self-Esteem: Branding and British Teenagers

    Psychology & Marketing

    Volume 29, Issue 3, March 2012, Pages: 117–135, Katja Jezkova Isaksen and Stuart Roper

    Article first published online : 7 FEB 2012, DOI: 10.1002/mar.20509

  12. Exploring Postconsumption Guilt and Pride in the Context of Sustainability

    Psychology & Marketing

    Volume 31, Issue 9, September 2014, Pages: 717–735, Paolo Antonetti and Stan Maklan

    Article first published online : 11 AUG 2014, DOI: 10.1002/mar.20730

  13. Store Atmospherics: A Multisensory Perspective

    Psychology & Marketing

    Volume 31, Issue 7, July 2014, Pages: 472–488, Charles Spence, Nancy M. Puccinelli, Dhruv Grewal and Anne L. Roggeveen

    Article first published online : 9 JUN 2014, DOI: 10.1002/mar.20709

  14. Effects of Strategic Exiting from Sponsorship after Negative Event Publicity

    Psychology & Marketing

    Volume 29, Issue 4, April 2012, Pages: 240–256, Matthias Messner and Marc-André Reinhard

    Article first published online : 29 MAR 2012, DOI: 10.1002/mar.20518

  15. “My Fifty Shoes Are All Different!” Exploring, Defining, and Characterizing Acquisitive Buying

    Psychology & Marketing

    Volume 30, Issue 7, July 2013, Pages: 614–631, Mousumi Bose, Alvin C. Burns and Judith Anne Garretson Folse

    Article first published online : 7 JUN 2013, DOI: 10.1002/mar.20632

  16. New Challenges in Sponsorship Evaluation Actors, New Media, and the Context of Praxis

    Psychology & Marketing

    Volume 30, Issue 5, May 2013, Pages: 444–460, Tony Meenaghan, Damien McLoughlin and Alan McCormack

    Article first published online : 8 APR 2013, DOI: 10.1002/mar.20618

  17. Using Affect–Expectations Theory to Explain the Direction of the Impacts of Experiential Emotions on Satisfaction

    Psychology & Marketing

    Volume 31, Issue 10, October 2014, Pages: 900–913, Philippe Aurier and Guergana Guintcheva

    Article first published online : 10 SEP 2014, DOI: 10.1002/mar.20742

  18. Determinants and Outcomes of Online Brand Tribalism: Exploring Communities of Massively Multiplayer Online Role Playing Games (MMORPGs)

    Psychology & Marketing

    Volume 31, Issue 10, October 2014, Pages: 853–870, Vishag A. Badrinarayanan, Jeremy J. Sierra and Harry A. Taute

    Article first published online : 10 SEP 2014, DOI: 10.1002/mar.20739

  19. Exploring Killer Ads: A Terror Management Account of Death in Advertisements

    Psychology & Marketing

    Volume 31, Issue 10, October 2014, Pages: 828–842, Enny Das, Rolien Duiven, Jolien Arendsen and Ivar Vermeulen

    Article first published online : 10 SEP 2014, DOI: 10.1002/mar.20737

  20. How Task Structure and Outcome Comparisons Influence Women's and Men's Risk-Taking Self-Efficacies: A Multi-Study Exploration

    Psychology & Marketing

    Volume 30, Issue 12, December 2013, Pages: 1088–1107, David Forlani

    Article first published online : 25 OCT 2013, DOI: 10.1002/mar.20669