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There are 14875 results for: content related to: The Effect of Voice Quality on Ad Efficacy

  1. An Examination of Emotional Information Management in Gift Giving and Receipt

    Psychology & Marketing

    Volume 32, Issue 2, February 2015, Pages: 203–218, Harry A. Taute and Jeremy J. Sierra

    Article first published online : 14 JAN 2015, DOI: 10.1002/mar.20773

  2. Clothing Style, Music, and Media Influences on Adolescents’ Brand Consumption Behavior

    Psychology & Marketing

    Volume 29, Issue 8, August 2012, Khafid Badaoui, Anne-Marie Lebrun and Patrick Bouchet

    Article first published online : 5 JUL 2012, DOI: 10.1002/mar.20544

  3. Exploring Postconsumption Guilt and Pride in the Context of Sustainability

    Psychology & Marketing

    Volume 31, Issue 9, September 2014, Pages: 717–735, Paolo Antonetti and Stan Maklan

    Article first published online : 11 AUG 2014, DOI: 10.1002/mar.20730

  4. Store Atmospherics: A Multisensory Perspective

    Psychology & Marketing

    Volume 31, Issue 7, July 2014, Pages: 472–488, Charles Spence, Nancy M. Puccinelli, Dhruv Grewal and Anne L. Roggeveen

    Article first published online : 9 JUN 2014, DOI: 10.1002/mar.20709

  5. Effects of Strategic Exiting from Sponsorship after Negative Event Publicity

    Psychology & Marketing

    Volume 29, Issue 4, April 2012, Pages: 240–256, Matthias Messner and Marc-André Reinhard

    Article first published online : 29 MAR 2012, DOI: 10.1002/mar.20518

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    Validation of a Fashion Brand Image Scale Capturing Cognitive, Sensory, and Affective Associations: Testing Its Role in an Extended Brand Equity Model

    Psychology & Marketing

    Volume 32, Issue 1, January 2015, Pages: 28–48, Eunjoo Cho, Ann Marie Fiore and Daniel W. Russell

    Article first published online : 11 DEC 2014, DOI: 10.1002/mar.20762

  7. “My Fifty Shoes Are All Different!” Exploring, Defining, and Characterizing Acquisitive Buying

    Psychology & Marketing

    Volume 30, Issue 7, July 2013, Pages: 614–631, Mousumi Bose, Alvin C. Burns and Judith Anne Garretson Folse

    Article first published online : 7 JUN 2013, DOI: 10.1002/mar.20632

  8. Using Affect–Expectations Theory to Explain the Direction of the Impacts of Experiential Emotions on Satisfaction

    Psychology & Marketing

    Volume 31, Issue 10, October 2014, Pages: 900–913, Philippe Aurier and Guergana Guintcheva

    Article first published online : 10 SEP 2014, DOI: 10.1002/mar.20742

  9. How Task Structure and Outcome Comparisons Influence Women's and Men's Risk-Taking Self-Efficacies: A Multi-Study Exploration

    Psychology & Marketing

    Volume 30, Issue 12, December 2013, Pages: 1088–1107, David Forlani

    Article first published online : 25 OCT 2013, DOI: 10.1002/mar.20669

  10. The Role of Ad-Evoked Consumption Visions in Predicting Brand Attitudes: A Relevancy Principle Model

    Psychology & Marketing

    Volume 29, Issue 12, December 2012, Pages: 956–967, Chingching Chang

    Article first published online : 12 NOV 2012, DOI: 10.1002/mar.20577

  11. Can Consumers Forgo the Need to Touch Products? An Investigation of Nonhaptic Situational Factors in an Online Context

    Psychology & Marketing

    Volume 30, Issue 1, January 2013, Pages: 46–61, Atefeh Yazdanparast and Nancy Spears

    Article first published online : 3 DEC 2012, DOI: 10.1002/mar.20588

  12. Investor Expertise as Mastery over Mind: Regulating Loss Affect for Superior Investment Performance

    Psychology & Marketing

    Volume 31, Issue 5, May 2014, Pages: 321–334, Wujin Chu, Meeja Im and Eun-Ju Lee

    Article first published online : 10 APR 2014, DOI: 10.1002/mar.20697

  13. The Effects of Following Islam in Decisions about Taboo Products

    Psychology & Marketing

    Volume 30, Issue 4, April 2013, Pages: 357–371, Nazlida Muhamad and Dick Mizerski

    Article first published online : 25 FEB 2013, DOI: 10.1002/mar.20611

  14. Make it Your Own: How Process Valence and Self-Construal Affect Evaluation of Self-Made Products

    Psychology & Marketing

    Volume 31, Issue 6, June 2014, Pages: 451–468, Sukriye Sinem Atakan, Richard P. Bagozzi and Carolyn Yoon

    Article first published online : 22 APR 2014, DOI: 10.1002/mar.20707

  15. You have free access to this content
    Impact of Giving on Self and Impact of Self on Giving

    Psychology & Marketing

    Volume 32, Issue 1, January 2015, Pages: 1–14, Suri Weisfeld-Spolter, Cindy B. Rippé and Stephen Gould

    Article first published online : 11 DEC 2014, DOI: 10.1002/mar.20760

  16. Regulatory Focus Intensity and Evaluations of Retail Experiences

    Psychology & Marketing

    Volume 31, Issue 11, November 2014, Pages: 958–975, Mark J. Arnold, Kristy E. Reynolds, Michael A. Jones, Meltem Tugut and Colin B. Gabler

    Article first published online : 9 OCT 2014, DOI: 10.1002/mar.20746

  17. The Interplay of Information Diagnosticity and Need for Cognitive Closure in Determining Choice Confidence

    Psychology & Marketing

    Volume 30, Issue 9, September 2013, Pages: 749–764, Demetra Andrews

    Article first published online : 23 JUL 2013, DOI: 10.1002/mar.20643

  18. Consumer Behavior in Later Life: Current Knowledge, Issues, and New Directions for Research

    Psychology & Marketing

    Volume 29, Issue 2, February 2012, Pages: 57–75, George P. Moschis

    Article first published online : 25 JAN 2012, DOI: 10.1002/mar.20504

  19. Exploring the Feelings and Thoughts that Accompany the Experience of Consumption Desires

    Psychology & Marketing

    Volume 32, Issue 2, February 2015, Pages: 219–231, Lilia Boujbel and Alain d'Astous

    Article first published online : 14 JAN 2015, DOI: 10.1002/mar.20774

  20. The Effect of Consumer Multifactorial Gender and Biological Sex on the Evaluation of Cross-Gender Brand Extensions

    Psychology & Marketing

    Volume 30, Issue 9, September 2013, Pages: 794–810, Isabelle Ulrich

    Article first published online : 23 JUL 2013, DOI: 10.1002/mar.20646