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There are 14187 results for: content related to: Consumer Response to Overstyling: Balancing Aesthetics and Functionality in Product Design

  1. “I'm a Mac” versus “I'm a PC”: Personality Differences between Mac and PC Users in a College Sample

    Psychology & Marketing

    Volume 31, Issue 1, January 2014, Pages: 31–37, Jeffrey S. Nevid and Amy Pastva

    Article first published online : 20 DEC 2013, DOI: 10.1002/mar.20672

  2. Hair Styling – Technology and Formulations

    Cosmetic Dermatology: Products and Procedures

    Thomas Krause, Rene Rust, Dianna C. Kenneally, Pages: 256–265, 2010

    Published Online : 10 MAR 2010, DOI: 10.1002/9781444317657.ch33

  3. Consumer Behavior in Later Life: Current Knowledge, Issues, and New Directions for Research

    Psychology & Marketing

    Volume 29, Issue 2, February 2012, Pages: 57–75, George P. Moschis

    Article first published online : 25 JAN 2012, DOI: 10.1002/mar.20504

  4. Exploring Postconsumption Guilt and Pride in the Context of Sustainability

    Psychology & Marketing

    Volume 31, Issue 9, September 2014, Pages: 717–735, Paolo Antonetti and Stan Maklan

    Article first published online : 11 AUG 2014, DOI: 10.1002/mar.20730

  5. Gadget Loving: A Test of an Integrative Model

    Psychology & Marketing

    Volume 30, Issue 3, March 2013, Pages: 247–262, Aviv Shoham and Ossi Pesämaa

    Article first published online : 5 FEB 2013, DOI: 10.1002/mar.20602

  6. Store Atmospherics: A Multisensory Perspective

    Psychology & Marketing

    Volume 31, Issue 7, July 2014, Pages: 472–488, Charles Spence, Nancy M. Puccinelli, Dhruv Grewal and Anne L. Roggeveen

    Article first published online : 9 JUN 2014, DOI: 10.1002/mar.20709

  7. Who is the “Self” that Buys?: An Exploratory Examination of Imaginative Consumption and Explanation of Opinion Leadership

    Psychology & Marketing

    Volume 31, Issue 11, November 2014, Pages: 1008–1023, Kirsten L. Cowan and Bo Dai

    Article first published online : 9 OCT 2014, DOI: 10.1002/mar.20749

  8. The Market Maven Crowd: Collaborative Risk-Aversion and Enhanced Consumption Context Control in an Illicit Market

    Psychology & Marketing

    Volume 32, Issue 3, March 2015, Pages: 285–302, Stephen R. O'Sullivan

    Article first published online : 27 JAN 2015, DOI: 10.1002/mar.20780

  9. Validation of a Fashion Brand Image Scale Capturing Cognitive, Sensory, and Affective Associations: Testing Its Role in an Extended Brand Equity Model

    Psychology & Marketing

    Volume 32, Issue 1, January 2015, Pages: 28–48, Eunjoo Cho, Ann Marie Fiore and Daniel W. Russell

    Article first published online : 11 DEC 2014, DOI: 10.1002/mar.20762

  10. Effect Symmetry of Benefit Criteria in Postpurchase Evaluations

    Psychology & Marketing

    Volume 32, Issue 6, June 2015, Pages: 651–669, Dong-Jin Lee, Grace B. Yu, Dwight R. Merunka, Michael Bosnjak, M. Joseph Sirgy and J. S. Johar

    Article first published online : 7 MAY 2015, DOI: 10.1002/mar.20807

  11. An Examination of Emotional Information Management in Gift Giving and Receipt

    Psychology & Marketing

    Volume 32, Issue 2, February 2015, Pages: 203–218, Harry A. Taute and Jeremy J. Sierra

    Article first published online : 14 JAN 2015, DOI: 10.1002/mar.20773

  12. Body Design, Overview, Targeting a Good Balance between All Vehicle Functionalities

    Standard Article

    Encyclopedia of Automotive Engineering

    Gerhard F. K. Tecklenburg

    Published Online : 22 APR 2014, DOI: 10.1002/9781118354179.auto286

  13. Stake Management in Men's Online Cosmetics Testimonials

    Psychology & Marketing

    Volume 30, Issue 3, March 2013, Pages: 227–235, Matthew Hall, Brendan Gough and Sarah Seymour-Smith

    Article first published online : 5 FEB 2013, DOI: 10.1002/mar.20600

  14. You have full text access to this OnlineOpen article
    Does Service Employees’ Appearance Affect the Healthiness of Food Choice?

    Psychology & Marketing

    Volume 32, Issue 1, January 2015, Pages: 94–106, Tabea Huneke, Sabine Benoit (née Moeller), Poja Shams and and Anders Gustafsson

    Article first published online : 11 DEC 2014, DOI: 10.1002/mar.20765

  15. Asymmetric Effects of Regulatory Focus on Expected Desirability and Feasibility of Embracing Self-Service Technologies

    Psychology & Marketing

    Volume 29, Issue 4, April 2012, Pages: 209–225, He (Michael) Jia, Yonggui Wang, Lin Ge, Guicheng Shi and Shanji Yao

    Article first published online : 29 MAR 2012, DOI: 10.1002/mar.20516

  16. Personality, Personal Values, and Consumer Participation in Self-Production: The Case of Home Meal Preparation

    Psychology & Marketing

    Volume 32, Issue 7, July 2015, Pages: 709–724, Mai Thi Xuan Huynh and Svein Ottar Olsen

    Article first published online : 8 JUN 2015, DOI: 10.1002/mar.20812

  17. Superstars as Drivers of Organizational Identification: Empirical Findings from Professional Soccer

    Psychology & Marketing

    Volume 31, Issue 9, September 2014, Pages: 736–757, Daniel Hoegele, Sascha L. Schmidt and Benno Torgler

    Article first published online : 11 AUG 2014, DOI: 10.1002/mar.20731

  18. How Do Salespeople Make Decisions? The Role of Emotions and Deliberation on Adaptive Selling, and the Moderating Role of Intuition

    Psychology & Marketing

    Volume 31, Issue 6, June 2014, Pages: 387–403, David A. Locander, Jay P. Mulki and Frankie J. Weinberg

    Article first published online : 22 APR 2014, DOI: 10.1002/mar.20702

  19. Music to Your Brain: Background Music Changes Are Processed First, Reducing Ad Message Recall

    Psychology & Marketing

    Volume 30, Issue 1, January 2013, Pages: 62–75, Cynthia Fraser and J. Andrew Bradford

    Article first published online : 6 DEC 2012, DOI: 10.1002/mar.20580

  20. You have free access to this content
    Causes and Consequences of Abusive Supervision in Sales Management: A Tale of Two Perspectives

    Psychology & Marketing

    Volume 31, Issue 4, April 2014, Pages: 278–293, Colin B. Gabler, Katy R. Nagy and Ronald Paul Hill

    Article first published online : 7 MAR 2014, DOI: 10.1002/mar.20694