Search Results

There are 60391 results for: content related to: An empirical investigation of the role of involvement with a gendered product

  1. The Effect of Consumer Multifactorial Gender and Biological Sex on the Evaluation of Cross-Gender Brand Extensions

    Psychology & Marketing

    Volume 30, Issue 9, September 2013, Pages: 794–810, Isabelle Ulrich

    Version of Record online : 23 JUL 2013, DOI: 10.1002/mar.20646

  2. An empirical evaluation of the kapferer-laurent consumer involvement profile scale

    Psychology & Marketing

    Volume 10, Issue 4, July/August 1993, Pages: 333–345, William C. Rodgers and Kenneth C. Schneider

    Version of Record online : 8 SEP 2006, DOI: 10.1002/mar.4220100407

  3. Nostalgic bonding: exploring the role of nostalgia in the consumption experience

    Journal of Consumer Behaviour

    Volume 3, Issue 2, December 2003, Pages: 107–127, Morris B. Holbrook and Robert M. Schindler

    Version of Record online : 11 JUL 2006, DOI: 10.1002/cb.127

  4. Sex, gender identity, gender role attitudes, and consumer behavior

    Psychology & Marketing

    Volume 11, Issue 2, March/April 1994, Pages: 163–182, Eileen Fischer and Stephen J. Arnold

    Version of Record online : 11 SEP 2006, DOI: 10.1002/mar.4220110206

  5. A modified scale for the measurement of communication-evoked mental imagery

    Psychology & Marketing

    Volume 15, Issue 3, May 1998, Pages: 261–278, Laurie A. Babin and Alvin C. Burns

    Version of Record online : 7 DEC 1998, DOI: 10.1002/(SICI)1520-6793(199805)15:3<261::AID-MAR4>3.0.CO;2-8

  6. Déterminants of In-store Information Search Stratégies Pertaining to a Christmas Gift Purchase

    Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration

    Volume 17, Issue 1, March 2000, Pages: 1–19, Michel Laroche, Gad Saad, Elizabeth Browne, Mark Cleveland and Chankon Kim

    Version of Record online : 8 APR 2009, DOI: 10.1111/j.1936-4490.2000.tb00203.x

  7. Compulsive buying: An examination of the consumption motive

    Psychology & Marketing

    Volume 13, Issue 8, December 1996, Pages: 741–752, Derek N. Hassay and Malcolm C. Smith

    Version of Record online : 7 DEC 1998, DOI: 10.1002/(SICI)1520-6793(199612)13:8<741::AID-MAR2>3.0.CO;2-F

  8. Program content and advertising effectiveness: A test of the congruity hypothesis for cognitive and affective sources of involvement

    Psychology & Marketing

    Volume 10, Issue 4, July/August 1993, Pages: 285–299, Kevin G. Celuch and Mark Slama

    Version of Record online : 8 SEP 2006, DOI: 10.1002/mar.4220100404

  9. The effect and moderation of gender identity congruity: Utilizing “real women” advertising images

    Psychology & Marketing

    Volume 26, Issue 9, September 2009, Pages: 813–843, Stéphanie Feiereisen, Amanda J. Broderick and Susan P. Douglas

    Version of Record online : 5 AUG 2009, DOI: 10.1002/mar.20301

  10. Fanatic consumer behavior: Athletics as a consumption experience

    Psychology & Marketing

    Volume 8, Issue 2, Summer 1991, Pages: 79–99, Ronald Paul Hill and Harold Robinson

    Version of Record online : 6 SEP 2006, DOI: 10.1002/mar.4220080202

  11. Value-based segmentation of luxury consumption behavior

    Psychology & Marketing

    Volume 26, Issue 7, July 2009, Pages: 625–651, Prof. Dr. Klaus-Peter Wiedmann, Nadine Hennigs and Astrid Siebels

    Version of Record online : 9 JUN 2009, DOI: 10.1002/mar.20292

  12. A cross-national study of the individual and national–cultural nomological network of consumer involvement

    Psychology & Marketing

    Volume 24, Issue 4, April 2007, Pages: 343–374, Amanda J. Broderick

    Version of Record online : 12 MAR 2007, DOI: 10.1002/mar.20164

  13. Is it better to give than to receive? Exploring gender differences in the meaning of memorable gifts

    Psychology & Marketing

    Volume 15, Issue 1, January 1998, Pages: 81–109, Charles S. Areni, Pamela Kiecker and Kay M. Palan

    Version of Record online : 7 DEC 1998, DOI: 10.1002/(SICI)1520-6793(199801)15:1<81::AID-MAR6>3.0.CO;2-J

  14. Consumer decision making in low-income families: The case of conflict avoidance

    Journal of Consumer Behaviour

    Volume 8, Issue 5, September/October 2009, Pages: 252–267, Kathy Hamilton

    Version of Record online : 24 SEP 2009, DOI: 10.1002/cb.285

  15. Intergenerational influence: Roles of conformity to peers and communication effectiveness

    Psychology & Marketing

    Volume 22, Issue 10, October 2005, Pages: 813–832, Carter A. Mandrik, Edward F. Fern and Yeqing Bao

    Version of Record online : 18 AUG 2005, DOI: 10.1002/mar.20087

  16. Consumer Psychology

    Handbook of Applied Cognition, Second Edition

    Joseph W. Alba, J. Wesley Hutchinson, Pages: 683–711, 2008

    Published Online : 13 MAY 2008, DOI: 10.1002/9780470713181.ch26

  17. A comparative analysis of four scales of consumer involvement

    Psychology & Marketing

    Volume 12, Issue 7, October 1995, Pages: 663–682, Banwari Mittal

    Version of Record online : 11 SEP 2006, DOI: 10.1002/mar.4220120708

  18. Applying general living systems theory to learn consumers' sense making in attending performing arts

    Psychology & Marketing

    Volume 18, Issue 5, May 2001, Pages: 497–511, Marylouise Caldwell

    Version of Record online : 9 APR 2001, DOI: 10.1002/mar.1018

  19. Repurchase Behavior in the Performing Arts: Do Emotions Matter without Involvement?

    Psychology & Marketing

    Volume 31, Issue 8, August 2014, Pages: 635–646, Gabriele Troilo, Maria Cristina Cito and Isabella Soscia

    Version of Record online : 9 JUL 2014, DOI: 10.1002/mar.20724

  20. The influence of music tempo and musical preference on restaurant patrons' behavior

    Psychology & Marketing

    Volume 19, Issue 11, November 2002, Pages: 895–917, Clare Caldwell and Sally A. Hibbert

    Version of Record online : 21 NOV 2002, DOI: 10.1002/mar.10043