Search Results

There are 11421 results for: content related to: Coverage of social marketing efforts in the mainstream media

  1. Effects of Social Marketing

    Standard Article

    The International Encyclopedia of Media Studies

    Michael D. Basil

    Published Online : 28 DEC 2012, DOI: 10.1002/9781444361506.wbiems130

  2. What messages does social marketing advertising send? A content analysis of advertisements aiming to minimise harm from alcohol consumption

    International Journal of Nonprofit and Voluntary Sector Marketing

    Volume 20, Issue 4, November 2015, Pages: 285–298, Liliia Zharekhina and Krzysztof Kubacki

    Version of Record online : 5 JUN 2015, DOI: 10.1002/nvsm.1531

  3. What do social marketing programmes reveal about social marketing? Evidence from South Asia

    International Journal of Nonprofit and Voluntary Sector Marketing

    Volume 17, Issue 4, November 2012, Pages: 303–324, Gordhan K. Saini and Kumar Mukul

    Version of Record online : 10 SEP 2012, DOI: 10.1002/nvsm.1436

  4. Social marketing interventions to increase HIV/STI testing uptake among men who have sex with men and male-to-female transgender women

    Intervention Review

    The Cochrane Library

    Chongyi Wei, Amy Herrick, H Fisher Raymond, Andrew Anglemyer, Antonio Gerbase and Seth M Noar

    Published Online : 7 SEP 2011, DOI: 10.1002/14651858.CD009337

  5. Marketing social missions—adopting social marketing for social entrepreneurship? A conceptual analysis and case study

    International Journal of Nonprofit and Voluntary Sector Marketing

    Volume 17, Issue 4, November 2012, Pages: 341–351, Judith Madill and Rafael Ziegler

    Version of Record online : 14 SEP 2012, DOI: 10.1002/nvsm.1434

  6. You have free access to this content
    Social Marketing as a Childhood Obesity Prevention Strategy

    Obesity

    Volume 18, Issue S1, February 2010, Pages: S23–S26, W. Douglas Evans, Katherine K. Christoffel, Jonathan W. Necheles and Adam B. Becker

    Version of Record online : 6 SEP 2012, DOI: 10.1038/oby.2009.428

  7. Social marketing on AIDS: using Transtheoretical model to understand current condom usage among commercial drivers in Accra, Ghana

    International Journal of Nonprofit and Voluntary Sector Marketing

    Volume 18, Issue 4, November 2013, Pages: 241–260, Ernest Yaw Tweneboah-Koduah and Nana Owusu-Frimpong

    Version of Record online : 15 JUL 2013, DOI: 10.1002/nvsm.1470

  8. Dead cert or long shot: the utility of social marketing in tackling problem gambling in the UK?

    International Journal of Nonprofit and Voluntary Sector Marketing

    Volume 14, Issue 3, August 2009, Pages: 243–253, Ross Gordon and Crawford Moodie

    Version of Record online : 2 DEC 2008, DOI: 10.1002/nvsm.350

  9. The role and application of social marketing in managing water consumption: a case study

    International Journal of Nonprofit and Voluntary Sector Marketing

    Volume 19, Issue 1, February 2014, Pages: 14–26, Ben Lowe, David Lynch and Julian Lowe

    Version of Record online : 21 NOV 2013, DOI: 10.1002/nvsm.1484

  10. You have free access to this content
    Community wide interventions for increasing physical activity

    Intervention Review

    The Cochrane Library

    Philip RA Baker, Daniel P Francis, Jesus Soares, Alison L Weightman and Charles Foster

    Published Online : 5 JAN 2015, DOI: 10.1002/14651858.CD008366.pub3

  11. Exploring the impact of self-construal and cultural intelligence on alcohol consumption: implications for social marketing

    International Journal of Nonprofit and Voluntary Sector Marketing

    Volume 21, Issue 4, November 2016, Pages: 269–285, Denni Arli, Andre Pekerti, Krzysztof Kubacki and Sharyn Rundle-Thiele

    Version of Record online : 29 JUN 2016, DOI: 10.1002/nvsm.1559

  12. Alternative approaches to decreasing maternal anemia: identifying the need for social marketing strategies to promote iron-folic acid supplementation in the Peruvian highlands

    International Journal of Nonprofit and Voluntary Sector Marketing

    Volume 17, Issue 4, November 2012, Pages: 325–333, Alina Shaw, Lenette Golding and Aimee Webb Girard

    Version of Record online : 2 OCT 2012, DOI: 10.1002/nvsm.1438

  13. Social marketing self-esteem: a socio-medical approach to high-risk and skin tone alteration activities

    International Journal of Dermatology

    Volume 50, Issue 5, May 2011, Pages: 590–592, Gregory D. Karelas

    Version of Record online : 20 APR 2011, DOI: 10.1111/j.1365-4632.2011.05010.x

  14. Changing Behaviours, Improving Outcomes? Governing Healthy Lifestyles Through Social Marketing

    Sociology Compass

    Volume 8, Issue 9, September 2014, Pages: 1127–1139, Paul Crawshaw

    Version of Record online : 16 SEP 2014, DOI: 10.1111/soc4.12196

  15. A conceptual framework for understanding and developing entrepreneurial behaviour: implications for social marketers

    International Journal of Nonprofit and Voluntary Sector Marketing

    Volume 20, Issue 4, November 2015, Pages: 299–311, Charles Jebarajakirthy and Paramaporn Thaichon

    Version of Record online : 29 JUN 2015, DOI: 10.1002/nvsm.1532

  16. You have full text access to this Open Access content
    ‘You just change the channel if you don't like what you're going to hear’: gamblers’ attitudes towards, and interactions with, social marketing campaigns

    Health Expectations

    Volume 18, Issue 1, February 2015, Pages: 124–136, Samantha L. Thomas, Sophie Lewis and Kate Westberg

    Version of Record online : 8 NOV 2012, DOI: 10.1111/hex.12018

  17. Introduction to special issue

    International Journal of Nonprofit and Voluntary Sector Marketing

    Volume 17, Issue 4, November 2012, Pages: 293–294, Debra Basil

    Version of Record online : 3 SEP 2012, DOI: 10.1002/nvsm.1437

  18. Targeting and tailoring climate change communications

    Wiley Interdisciplinary Reviews: Climate Change

    Volume 4, Issue 5, September/October 2013, Pages: 447–455, Ann Bostrom, Gisela Böhm and Robert E. O'Connor

    Version of Record online : 18 JUN 2013, DOI: 10.1002/wcc.234

  19. The Question of Value in Social Marketing

    American Journal of Economics and Sociology

    Volume 44, Issue 2, April 1985, Pages: 215–228, M. Joseph Sirgy, Michael Morris and K. Coskun Samli

    Version of Record online : 3 JUL 2006, DOI: 10.1111/j.1536-7150.1985.tb02336.x

  20. Social Marketing and Condom Promotion in Madagascar

    The Handbook of Global Health Communication

    W. Douglas Evans, Kim Longfield, Navendu Shekhar, Andry Rabemanatsoa, Ietje Reerink, Jeremy Snider, Pages: 330–347, 2012

    Published Online : 29 MAY 2012, DOI: 10.1002/9781118241868.ch16