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There are 160 results for: content related to: Risky products in movies: a special type of the embedded message requiring special treatment?

  1. Volunteerism, compassion and religiosity as drivers of donations practices

    International Journal of Nonprofit and Voluntary Sector Marketing

    Volume 20, Issue 3, August 2015, Pages: 256–276, Madalena Eça de Abreu, Raul M. S. Laureano, Rui Vinhas da Silva and Pedro Dionísio

    Article first published online : 19 MAY 2015, DOI: 10.1002/nvsm.1526

  2. Individual characteristics and the arousal of mixed emotions: consequences for the effectiveness of charity fundraising advertisements

    International Journal of Nonprofit and Voluntary Sector Marketing

    Volume 20, Issue 2, May 2015, Pages: 188–209, Roger Bennett

    Article first published online : 11 SEP 2014, DOI: 10.1002/nvsm.1500

  3. The impact of primary service and servicescape on customer satisfaction in a leisure service setting: an empirical investigation among theatregoers

    International Journal of Nonprofit and Voluntary Sector Marketing

    Volume 20, Issue 3, August 2015, Pages: 238–255, Johanna Jobst and Sabine Boerner

    Article first published online : 21 APR 2015, DOI: 10.1002/nvsm.1522

  4. Social marketing on AIDS: using Transtheoretical model to understand current condom usage among commercial drivers in Accra, Ghana

    International Journal of Nonprofit and Voluntary Sector Marketing

    Volume 18, Issue 4, November 2013, Pages: 241–260, Ernest Yaw Tweneboah-Koduah and Nana Owusu-Frimpong

    Article first published online : 15 JUL 2013, DOI: 10.1002/nvsm.1470

  5. Cause-related marketing campaigns with luxury firms: An experimental study of campaign characteristics, attitudes, and donations

    International Journal of Nonprofit and Voluntary Sector Marketing

    Volume 18, Issue 2, May 2013, Pages: 101–121, Silke Boenigk and Viktoria Schuchardt

    Article first published online : 29 OCT 2012, DOI: 10.1002/nvsm.1452

  6. Investigating online recognition for blood donor retention: an experiential donor value approach

    International Journal of Nonprofit and Voluntary Sector Marketing

    Volume 19, Issue 2, May 2014, Pages: 143–163, Kathleen Chell and Gary Mortimer

    Article first published online : 7 APR 2014, DOI: 10.1002/nvsm.1489

  7. Spatial aspects of member retention, participation and co-creation in tourism settings

    International Journal of Nonprofit and Voluntary Sector Marketing

    Volume 17, Issue 3, August 2012, Pages: 231–247, Anna Karin Olsson

    Article first published online : 22 JUN 2012, DOI: 10.1002/nvsm.1426

  8. CSR and service quality in nonprofit organizations: the case of a performing arts association

    International Journal of Nonprofit and Voluntary Sector Marketing

    Volume 19, Issue 2, May 2014, Pages: 127–142, Daniela Andreini, Giuseppe Pedeliento and Silvana Signori

    Article first published online : 27 MAR 2014, DOI: 10.1002/nvsm.1488

  9. How we make donors feel: the relationship between premium benefit level and donor identity esteem

    International Journal of Nonprofit and Voluntary Sector Marketing

    Volume 17, Issue 3, August 2012, Pages: 157–171, Adrian Sargeant and Jen Shang

    Article first published online : 17 APR 2012, DOI: 10.1002/nvsm.1419

  10. No pain, no gain: insights into changing individual volitional behaviour

    International Journal of Nonprofit and Voluntary Sector Marketing

    Volume 20, Issue 2, May 2015, Pages: 170–187, Denni Arli, Krzysztof Kubacki, Sharyn Rundle-Thiele, Andre A. Pekerti and Aaron Tkaczynski

    Article first published online : 14 MAY 2015, DOI: 10.1002/nvsm.1524

  11. Towards fund-raising excellence in museums—linking governance with performance

    International Journal of Nonprofit and Voluntary Sector Marketing

    Volume 17, Issue 3, August 2012, Pages: 275–292, Diana Betzler and Markus Gmür

    Article first published online : 24 JUL 2012, DOI: 10.1002/nvsm.1429

  12. Understanding the cultural consumption of a new wave of immigrants: the case of the South Korean community in South West London

    International Journal of Nonprofit and Voluntary Sector Marketing

    Volume 20, Issue 2, May 2015, Pages: 100–121, Rita Kottasz

    Article first published online : 11 MAY 2015, DOI: 10.1002/nvsm.1523

  13. Examining the motivational factors behind charitable giving among young people in a prominent Islamic country

    International Journal of Nonprofit and Voluntary Sector Marketing

    Volume 18, Issue 3, August 2013, Pages: 172–186, Robert A. Opoku

    Article first published online : 11 DEC 2012, DOI: 10.1002/nvsm.1457

  14. Building entrepreneurial universities in a specific culture—barriers and opportunities

    International Journal of Nonprofit and Voluntary Sector Marketing

    Volume 20, Issue 4, November 2015, Pages: 312–330, Ali Bhayani

    Article first published online : 3 JUL 2015, DOI: 10.1002/nvsm.1533

  15. Segmenting nonprofit stakeholders to enable successful relationship marketing: a review

    International Journal of Nonprofit and Voluntary Sector Marketing

    Volume 19, Issue 2, May 2014, Pages: 76–91, Christine Rupp, Sarah Kern and Bernd Helmig

    Article first published online : 10 APR 2014, DOI: 10.1002/nvsm.1492

  16. Reward for organ donation: is it effective or not as a promotion strategy?

    International Journal of Nonprofit and Voluntary Sector Marketing

    Volume 21, Issue 2, May 2016, Pages: 118–129, Jisoo Ahn and Hyun Soon Park

    Article first published online : 15 APR 2016, DOI: 10.1002/nvsm.1550

  17. A conceptual framework for understanding and developing entrepreneurial behaviour: implications for social marketers

    International Journal of Nonprofit and Voluntary Sector Marketing

    Volume 20, Issue 4, November 2015, Pages: 299–311, Charles Jebarajakirthy and Paramaporn Thaichon

    Article first published online : 29 JUN 2015, DOI: 10.1002/nvsm.1532

  18. The relevance of reputation in the nonprofit sector: the moderating effect of socio-demographic characteristics

    International Journal of Nonprofit and Voluntary Sector Marketing

    Volume 19, Issue 2, May 2014, Pages: 110–126, Matthias P. Schloderer, Marko Sarstedt and Christian M. Ringle

    Article first published online : 8 APR 2014, DOI: 10.1002/nvsm.1491

  19. What messages does social marketing advertising send? A content analysis of advertisements aiming to minimise harm from alcohol consumption

    International Journal of Nonprofit and Voluntary Sector Marketing

    Volume 20, Issue 4, November 2015, Pages: 285–298, Liliia Zharekhina and Krzysztof Kubacki

    Article first published online : 5 JUN 2015, DOI: 10.1002/nvsm.1531

  20. Missing a strategic marketing trick? The use of online social networks by UK charities

    International Journal of Nonprofit and Voluntary Sector Marketing

    Volume 18, Issue 1, February 2013, Pages: 36–51, Sarah Quinton and Paul Fennemore

    Article first published online : 17 OCT 2012, DOI: 10.1002/nvsm.1450