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There are 56516 results for: content related to: Evaluations of branding alliances between non-profit and commercial brand partners: the transfer of affect

  1. The Vigor of a Disregarded Ally in Sponsorship: Brand Image Transfer Effects Arising from a Cosponsor

    Psychology & Marketing

    Volume 32, Issue 11, November 2015, Pages: 1079–1097, Philip Gross and Klaus-Peter Wiedmann

    Version of Record online : 8 OCT 2015, DOI: 10.1002/mar.20848

    Corrected by:

    Erratum: Erratum to “The Vigor of a Disregarded Ally in Sponsorship: Brand Image Transfer Effects Arising from a Cosponsor”

    Vol. 32, Issue 12, 1191, Version of Record online: 9 NOV 2015

  2. A model of antecedents of consumers' post brand attitude upon exposure to a cause–brand alliance

    International Journal of Nonprofit and Voluntary Sector Marketing

    Volume 18, Issue 2, May 2013, Pages: 73–89, Beth Myers and Wi-Suk Kwon

    Version of Record online : 27 SEP 2012, DOI: 10.1002/nvsm.1439

  3. Celebrity Endorsements and Beyond: New Avenues for Celebrity Branding

    Psychology & Marketing

    Volume 29, Issue 9, September 2012, Pages: 690–703, Astrid Keel and Rajan Nataraajan

    Version of Record online : 28 AUG 2012, DOI: 10.1002/mar.20555

  4. Brand alliance and customer-based brand-equity effects

    Psychology & Marketing

    Volume 21, Issue 7, July 2004, Pages: 487–508, Judith H. Washburn, Brian D. Till and Randi Priluck

    Version of Record online : 14 MAY 2004, DOI: 10.1002/mar.20016

  5. Interorganizational Relationships in Marketing: A Critical Review and Research Agenda

    International Journal of Management Reviews

    Lara Agostini and Anna Nosella

    Version of Record online : 21 OCT 2015, DOI: 10.1111/ijmr.12084

  6. Priming a Cross-Category Brand Alliance: The Moderating Role of Attribute Knowledge and Need for Cognition

    Psychology & Marketing

    Volume 30, Issue 2, February 2013, Pages: 133–147, Laura Smarandescu, Randy Rose and Douglas H. Wedell

    Version of Record online : 10 JAN 2013, DOI: 10.1002/mar.20593

  7. Consumer evaluation of brand alliance signals

    Psychology & Marketing

    Volume 23, Issue 6, June 2006, Pages: 465–486, Bashar S. Gammoh, Kevin E. Voss and Goutam Chakraborty

    Version of Record online : 1 MAY 2006, DOI: 10.1002/mar.20130

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    The influence of cause marketing associations on product and cause brand value

    International Journal of Nonprofit and Voluntary Sector Marketing

    Volume 14, Issue 1, February 2009, Pages: 1–20, Walter Wymer and Sridhar Samu

    Version of Record online : 2 DEC 2008, DOI: 10.1002/nvsm.348

  9. Building consumer–brand relationship: A cross-cultural experiential view

    Psychology & Marketing

    Volume 23, Issue 11, November 2006, Pages: 927–959, Pao-Long Chang and Ming-Hua Chieng

    Version of Record online : 5 OCT 2006, DOI: 10.1002/mar.20140

  10. The effects of between-partner congruity on consumer evaluation of co-branded products

    Psychology & Marketing

    Volume 24, Issue 11, November 2007, Pages: 947–973, Suzanne B. Walchli

    Version of Record online : 9 OCT 2007, DOI: 10.1002/mar.20191

  11. Modeling service alliances: an exploratory investigation of spillover effects in service partnerships

    Strategic Management Journal

    Volume 28, Issue 6, June 2007, Pages: 609–622, Brian L. Bourdeau, J. Joseph Cronin Jr and Clay M. Voorhees

    Version of Record online : 16 MAR 2007, DOI: 10.1002/smj.617

  12. Do brands of a feather flock together? Some exploratory findings on the role of individual brands in brand constellation choice

    Journal of Consumer Behaviour

    Volume 4, Issue 6, December 2005, Pages: 465–479, Fredrik Lange

    Version of Record online : 2 DEC 2005, DOI: 10.1002/cb.28

  13. Restructuring Japanese business through Kyosei: Capitalizing on international strategic alliances at the consumer level

    The International Executive

    Volume 38, Issue 1, January/February 1996, Pages: 53–77, Bernard L. Simonin and Julie A. Ruth

    Version of Record online : 12 FEB 2007, DOI: 10.1002/tie.5060380107

  14. How international nonprofits build brand equity

    International Journal of Nonprofit and Voluntary Sector Marketing

    Volume 14, Issue 1, February 2009, Pages: 57–69, Nathalie Laidler-Kylander and Bernard Simonin

    Version of Record online : 9 DEC 2008, DOI: 10.1002/nvsm.353

  15. How does a Brand Ally Affect Consumer Evaluations of a Focal Brand?

    Psychology & Marketing

    Volume 29, Issue 12, December 2012, Pages: 929–940, Kevin E. Voss, Bashar S. Gammoh and Xiang Fang

    Version of Record online : 12 NOV 2012, DOI: 10.1002/mar.20575

  16. The Impact of Fit Measures on the Consumer Evaluation of New Co-Branded Products

    Journal of Product Innovation Management

    Volume 28, Issue 4, July 2011, Pages: 455–469, Lisanne M. Bouten, Dirk Snelders and Erik Jan Hultink

    Version of Record online : 22 MAR 2011, DOI: 10.1111/j.1540-5885.2011.00819.x

  17. Advertising weak and strong brands: Who gains?

    Psychology & Marketing

    Volume 22, Issue 6, June 2005, Pages: 473–488, Micael Dahlén and Fredrik Lange

    Version of Record online : 19 APR 2005, DOI: 10.1002/mar.20069

  18. Selecting the right cause partners for the right reasons: The role of importance and fit in cause-brand alliances

    Psychology & Marketing

    Volume 26, Issue 4, April 2009, Pages: 359–382, Barbara A. Lafferty

    Version of Record online : 6 MAR 2009, DOI: 10.1002/mar.20277

  19. The impact of the alliance on the partners: A look at cause–brand alliances

    Psychology & Marketing

    Volume 21, Issue 7, July 2004, Pages: 509–531, Barbara A. Lafferty, Ronald E. Goldsmith and G. Tomas M. Hult

    Version of Record online : 14 MAY 2004, DOI: 10.1002/mar.20017

  20. Celebrities in Advertising: Looking for Congruence or Likability?

    Psychology & Marketing

    Volume 29, Issue 9, September 2012, Pages: 651–662, Nathalie Fleck, Michael Korchia and Isabelle Le Roy

    Version of Record online : 28 AUG 2012, DOI: 10.1002/mar.20551