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There are 31077 results for: content related to: The use of social media: an exploratory study of usage among digital natives

  1. Alcohol brands on Facebook: the challenges of regulating brands on social media

    Journal of Public Affairs

    Volume 13, Issue 3, August 2013, Pages: 272–281, Sven Brodmerkel and Nicholas Carah

    Version of Record online : 3 JUN 2013, DOI: 10.1002/pa.1466

  2. Unpacking the social media phenomenon: towards a research agenda

    Journal of Public Affairs

    Volume 12, Issue 2, May 2012, Pages: 109–119, Jan H. Kietzmann, Bruno S. Silvestre, Ian P. McCarthy and Leyland F. Pitt

    Version of Record online : 14 MAR 2012, DOI: 10.1002/pa.1412

  3. Participatory Social Media and the Evaluation of Online Behavior

    Human Communication Research

    Volume 38, Issue 4, October 2012, Pages: 510–528, David C. DeAndrea

    Version of Record online : 5 SEP 2012, DOI: 10.1111/j.1468-2958.2012.01435.x

  4. Virality in social media: the SPIN Framework

    Journal of Public Affairs

    Volume 12, Issue 2, May 2012, Pages: 162–169, Adam J. Mills

    Version of Record online : 21 MAR 2012, DOI: 10.1002/pa.1418

  5. Gift giving and social emotions: experience as content

    Journal of Public Affairs

    Volume 12, Issue 2, May 2012, Pages: 154–161, Ronika Chakrabarti and Pierre Berthon

    Version of Record online : 27 MAR 2012, DOI: 10.1002/pa.1417

  6. Bittersweet! Understanding and Managing Electronic Word of Mouth

    Journal of Public Affairs

    Volume 13, Issue 2, May 2013, Pages: 146–159, Jan Kietzmann and Ana Canhoto

    Version of Record online : 20 JUN 2013, DOI: 10.1002/pa.1470

  7. The power of popularity: how the size of a virtual community adds to firm value

    Journal of Public Affairs

    Volume 12, Issue 2, May 2012, Pages: 145–153, Kirk Plangger

    Version of Record online : 15 MAR 2012, DOI: 10.1002/pa.1416

  8. Creating user-generated content for location-based learning: an authoring framework

    Journal of Computer Assisted Learning

    Volume 28, Issue 3, June 2012, Pages: 195–207, E. FitzGerald

    Version of Record online : 16 MAR 2012, DOI: 10.1111/j.1365-2729.2012.00481.x

  9. Web 2.0, social media and creative consumers—implications for public policy; introduction to the special edition

    Journal of Public Affairs

    Volume 12, Issue 2, May 2012, Pages: 105–108, Leyland F. Pitt

    Version of Record online : 6 MAR 2012, DOI: 10.1002/pa.1411

  10. The macro and micro views of political marketing: the underpinnings of a theory of political marketing

    Journal of Public Affairs

    Volume 12, Issue 4, November 2012, Pages: 254–269, Wojciech Cwalina, Andrzej Falkowski and Bruce I. Newman

    Version of Record online : 17 APR 2012, DOI: 10.1002/pa.1421

  11. Mapping the consumption of government communication: a qualitative study in Germany

    Journal of Public Affairs

    Volume 13, Issue 4, November 2013, Pages: 370–383, Jana Heinze, Helmut Schneider and Frederik Ferié

    Version of Record online : 11 AUG 2013, DOI: 10.1002/pa.1483

  12. To share or not to share: the role of content and emotion in viral marketing

    Journal of Public Affairs

    Volume 13, Issue 2, May 2013, Pages: 160–171, Elsamari Botha and Mignon Reyneke

    Version of Record online : 5 JUN 2013, DOI: 10.1002/pa.1471

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    Consumer activity in social media: Managerial approaches to consumers' social media behavior

    Journal of Consumer Behaviour

    Volume 10, Issue 6, November/December 2011, Pages: 356–364, Kristina Heinonen

    Version of Record online : 23 DEC 2011, DOI: 10.1002/cb.376

  14. Toward a new institutional strategy framework for political marketing

    Journal of Public Affairs

    Volume 13, Issue 1, February 2013, Pages: 84–99, Sigge Winther Nielsen

    Version of Record online : 29 OCT 2012, DOI: 10.1002/pa.1449

  15. Place Marketing, Place Branding, and Social Media: Perspectives of Municipal Practitioners

    Growth and Change

    Evan Cleave, Godwin Arku, Richard Sadler and Emmanuel Kyeremeh

    Version of Record online : 8 DEC 2016, DOI: 10.1111/grow.12189

  16. Economics of Privacy and User-Generated Content

    Standard Article

    Emerging Trends in the Social and Behavioral Sciences: An Interdisciplinary, Searchable, and Linkable Resource

    Catherine Tucker

    Published Online : 15 MAY 2015, DOI: 10.1002/9781118900772.etrds0093

  17. Viral irony: using irony to spread the questioning of questionable consumption

    Journal of Public Affairs

    Volume 13, Issue 2, May 2013, Pages: 172–179, Ekin Pehlivan, Pierre Berthon, Jean-Paul Berthon and Ian Cross

    Version of Record online : 11 JUN 2013, DOI: 10.1002/pa.1472

  18. Strategy, market orientation and performance: the political context

    Journal of Public Affairs

    Volume 15, Issue 1, February 2015, Pages: 40–55, Robert P. Ormrod, Ghasem Zaefarian, Stephan C. Henneberg and Philippe de Vries

    Version of Record online : 12 NOV 2013, DOI: 10.1002/pa.1494

  19. You have free access to this content
    Networked Press Freedom and Social Media: Tracing Historical and Contemporary Forces in Press-Public Relations

    Journal of Computer-Mediated Communication

    Volume 19, Issue 4, July 2014, Pages: 938–956, Mike Ananny

    Version of Record online : 19 MAR 2014, DOI: 10.1111/jcc4.12076

  20. Ensnared in a gay health controversy: a comparative study in responding to issue activism

    Journal of Public Affairs

    Volume 13, Issue 1, February 2013, Pages: 53–60, Tony Jaques

    Version of Record online : 17 SEP 2012, DOI: 10.1002/pa.1442