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There are 28743 results for: content related to: Toward a new institutional strategy framework for political marketing

  1. Investigating political marketing using mixed method: the case for campaign spending data

    Journal of Public Affairs

    Volume 13, Issue 4, November 2013, Pages: 391–402, Alex Marland and Thierry Giasson

    Article first published online : 15 OCT 2013, DOI: 10.1002/pa.1492

  2. The macro and micro views of political marketing: the underpinnings of a theory of political marketing

    Journal of Public Affairs

    Volume 12, Issue 4, November 2012, Pages: 254–269, Wojciech Cwalina, Andrzej Falkowski and Bruce I. Newman

    Article first published online : 17 APR 2012, DOI: 10.1002/pa.1421

  3. Strategy, market orientation and performance: the political context

    Journal of Public Affairs

    Volume 15, Issue 1, February 2015, Pages: 40–55, Robert P. Ormrod, Ghasem Zaefarian, Stephan C. Henneberg and Philippe de Vries

    Article first published online : 12 NOV 2013, DOI: 10.1002/pa.1494

  4. Party planners – how political strategies are chosen

    Journal of Public Affairs

    Volume 15, Issue 4, November 2015, Pages: 340–363, Sigge Winther Nielsen

    Article first published online : 2 SEP 2014, DOI: 10.1002/pa.1537

  5. Do campaign strategies and tactics matter? Exploring party elite perceptions of what matters when explaining election outcomes

    Journal of Public Affairs

    Volume 13, Issue 1, February 2013, Pages: 41–52, Jesper Strömbäck, Christina Grandien and Kajsa Falasca

    Article first published online : 2 SEP 2012, DOI: 10.1002/pa.1441

  6. The Democratic Contribution of Political Market Researchers

    Journal of Public Affairs

    Volume 15, Issue 1, February 2015, Pages: 4–13, Jennifer Lees-Marshment

    Article first published online : 3 FEB 2015, DOI: 10.1002/pa.1461

  7. Mapping the consumption of government communication: a qualitative study in Germany

    Journal of Public Affairs

    Volume 13, Issue 4, November 2013, Pages: 370–383, Jana Heinze, Helmut Schneider and Frederik Ferié

    Article first published online : 11 AUG 2013, DOI: 10.1002/pa.1483

  8. General election marketing—selling a can of beans, building a favours bank or managing an event?

    Journal of Public Affairs

    Volume 13, Issue 3, August 2013, Pages: 251–259, Nigel Jackson

    Article first published online : 27 MAY 2013, DOI: 10.1002/pa.1464

  9. ‘They are not my people’: Barack Obama on lobbying and lobbyists

    Journal of Public Affairs

    Volume 13, Issue 3, August 2013, Pages: 308–328, Conor McGrath

    Article first published online : 25 JUN 2013, DOI: 10.1002/pa.1481

  10. Unpacking the social media phenomenon: towards a research agenda

    Journal of Public Affairs

    Volume 12, Issue 2, May 2012, Pages: 109–119, Jan H. Kietzmann, Bruno S. Silvestre, Ian P. McCarthy and Leyland F. Pitt

    Article first published online : 14 MAR 2012, DOI: 10.1002/pa.1412

  11. The creation of the World Trade Organization and the establishment of an advocacy regime

    Journal of Public Affairs

    Volume 15, Issue 1, February 2015, Pages: 65–78, Martina Piewitt

    Article first published online : 12 NOV 2013, DOI: 10.1002/pa.1496

  12. Understanding the role of technology in reducing corruption: a transaction cost approach

    Journal of Public Affairs

    Volume 15, Issue 1, February 2015, Pages: 22–39, Ambika Prasad and Sridevi Shivarajan

    Article first published online : 3 FEB 2015, DOI: 10.1002/pa.1484

  13. Interest groups in Venezuela: lessons from the failure of a ‘Model Democracy’ and the rise of a Bolivarian democracy

    Journal of Public Affairs

    Volume 14, Issue 3-4, November 2014, Pages: 240–253, Leslie C. Gates

    Article first published online : 21 FEB 2012, DOI: 10.1002/pa.1410

  14. New public management and the reform of French public hospitals

    Journal of Public Affairs

    Volume 13, Issue 3, August 2013, Pages: 260–271, Daniel Simonet

    Article first published online : 1 JUL 2013, DOI: 10.1002/pa.1465

  15. Political radio and television advertisements in a young democracy: the 2009 South African national election campaign

    Journal of Public Affairs

    Volume 13, Issue 3, August 2013, Pages: 298–307, Lynnette Fourie

    Article first published online : 13 JUN 2013, DOI: 10.1002/pa.1469

  16. Exploring the management of the corporate public affairs function in a dynamic global environment

    Journal of Public Affairs

    Volume 12, Issue 1, February 2012, Pages: 47–60, Danny Moss, Conor McGrath, Jane Tonge and Phil Harris

    Article first published online : 29 JAN 2012, DOI: 10.1002/pa.1406

  17. Political marketing in Pakistan: exaggerated promises, delusive claims, marketable development projects and change advocacy

    Journal of Public Affairs

    Salman Yousaf

    Article first published online : 28 APR 2015, DOI: 10.1002/pa.1562

  18. Bittersweet! Understanding and Managing Electronic Word of Mouth

    Journal of Public Affairs

    Volume 13, Issue 2, May 2013, Pages: 146–159, Jan Kietzmann and Ana Canhoto

    Article first published online : 20 JUN 2013, DOI: 10.1002/pa.1470

  19. Building global strategic alliances in the virtual space: a structural analysis of international nonprofit and nongovernmental organizations' transnational relationship networks

    Journal of Public Affairs

    Volume 13, Issue 3, August 2013, Pages: 239–250, Aimei Yang

    Article first published online : 30 MAY 2013, DOI: 10.1002/pa.1463

  20. Reciprocal policy diffusion: the regulation of executive compensation in the UK and the US

    Journal of Public Affairs

    Volume 12, Issue 4, November 2012, Pages: 303–314, Sandra L. Suárez

    Article first published online : 30 JAN 2012, DOI: 10.1002/pa.1405