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  1. Loyal Now, but Not Forever! A Study of Narcissism and Male Consumer–Brand Relationships

    Psychology & Marketing

    Volume 30, Issue 8, August 2013, Pages: 690–706, Aliette Lambert and John Desmond

    Article first published online : 5 JUL 2013, DOI: 10.1002/mar.20638

  2. Authentic subcultural membership: Antecedents and consequences of authenticating acts and authoritative performances

    Psychology & Marketing

    Volume 27, Issue 7, July 2010, Pages: 698–716, Michael B. Beverland, Francis Farrelly and Pascale G. Quester

    Article first published online : 10 JUN 2010, DOI: 10.1002/mar.20352

  3. Product Placement and Digital Piracy: How Young Chinese Viewers React to the Unconventional Method of Corporate Cultural Globalization

    Communication, Culture & Critique

    Volume 3, Issue 3, September 2010, Pages: 435–463, Yu Shi

    Article first published online : 24 AUG 2010, DOI: 10.1111/j.1753-9137.2010.01079.x

  4. Are Consumer and Brand Personalities the Same?

    Psychology & Marketing

    Volume 29, Issue 5, May 2012, Pages: 334–349, Hazel H. Huang, Vincent-Wayne Mitchell and Richard Rosenaum-Elliott

    Article first published online : 11 APR 2012, DOI: 10.1002/mar.20525

  5. Consumption-Focused Self-Expression Word of Mouth: A New Scale and Its Role in Consumer Research

    Psychology & Marketing

    Volume 30, Issue 11, November 2013, Pages: 959–970, Christina Saenger, Veronica L. Thomas and Jennifer Wiggins Johnson

    Article first published online : 6 OCT 2013, DOI: 10.1002/mar.20659

  6. Vested interests in addiction research and policy. Alcohol brand sponsorship of events, organizations and causes in the United States, 2010–2013


    Volume 109, Issue 12, December 2014, Pages: 1977–1985, Olivia Belt, Korene Stamatakos, Amanda J. Ayers, Victoria A. Fryer, David H. Jernigan and Michael Siegel

    Article first published online : 10 NOV 2014, DOI: 10.1111/add.12727

  7. When multiple identities compete: The role of centrality in self-brand connections

    Journal of Consumer Behaviour

    Volume 12, Issue 6, November/December 2013, Pages: 483–495, Tracy R. Harmon-Kizer, Anand Kumar, David Ortinau and James Stock

    Article first published online : 7 NOV 2013, DOI: 10.1002/cb.1449

  8. The Tipping Point of Design: How Product Design and Brands Interact to Affect Consumers’ Preferences

    Psychology & Marketing

    Volume 29, Issue 6, June 2012, Pages: 422–433, Jan R. Landwehr, Daniel Wentzel and Andreas Herrmann

    Article first published online : 3 MAY 2012, DOI: 10.1002/mar.20531

  9. Cultural Meanings of Brands and Consumption: A Window into the Cultural Psychology of Globalization

    Social and Personality Psychology Compass

    Volume 5, Issue 5, May 2011, Pages: 251–262, Carlos Torelli and Shirley Cheng

    Article first published online : 2 MAY 2011, DOI: 10.1111/j.1751-9004.2011.00349.x

  10. You have full text access to this OnlineOpen article
    The Effect of Brand Gender on Brand Equity

    Psychology & Marketing

    Volume 31, Issue 5, May 2014, Pages: 371–385, Theo Lieven, Bianca Grohmann, Andreas Herrmann, Jan R. Landwehr and Miriam van Tilburg

    Article first published online : 10 APR 2014, DOI: 10.1002/mar.20701

  11. Norms, Conformity, and Controls

    Journal of Accounting Research

    Volume 49, Issue 3, June 2011, Pages: 753–790, WILLIAM B. TAYLER and ROBERT J. BLOOMFIELD

    Article first published online : 9 FEB 2011, DOI: 10.1111/j.1475-679X.2011.00398.x

  12. Guilty by Association: The Perils of Celebrity Endorsement for Endorsed Brands and their Direct Competitors

    Psychology & Marketing

    Volume 31, Issue 11, November 2014, Pages: 1024–1039, François A. Carrillat, Alain d'Astous and Haralambos Christianis

    Article first published online : 9 OCT 2014, DOI: 10.1002/mar.20750

  13. The Effect of Companion's Gender on Impulsive Purchasing: The Moderating Factor of Cohesiveness and Susceptibility to Interpersonal Influence

    Journal of Applied Social Psychology

    Volume 43, Issue 1, January 2013, Pages: 227–236, Yin-Hui Cheng, Shih-Chieh Chuang, Sui-Min Wang and Shan-yun Kuo

    Article first published online : 23 NOV 2012, DOI: 10.1111/j.1559-1816.2012.00977.x

  14. Brand consumption and narrative of the self

    Psychology & Marketing

    Volume 27, Issue 6, June 2010, Pages: 623–637, Sharon Schembri, Bill Merrilees and Stine Kristiansen

    Article first published online : 13 MAY 2010, DOI: 10.1002/mar.20348

  15. You have free access to this content
    Cultural Factors That Impact Brand Personification Strategy Effectiveness

    Psychology & Marketing

    Volume 31, Issue 1, January 2014, Pages: 70–83, Alexandra Aguirre-Rodriguez

    Article first published online : 20 DEC 2013, DOI: 10.1002/mar.20676

  16. What's in a name? The effect of a brand name on consumers' evaluation of fresh milk

    International Journal of Consumer Studies

    Volume 36, Issue 4, July 2012, Pages: 425–431, Johan P.R. Joubert and Jacolize Poalses

    Article first published online : 27 JUN 2012, DOI: 10.1111/j.1470-6431.2011.01065.x

  17. Do brands of a feather flock together? Some exploratory findings on the role of individual brands in brand constellation choice

    Journal of Consumer Behaviour

    Volume 4, Issue 6, December 2005, Pages: 465–479, Fredrik Lange

    Article first published online : 2 DEC 2005, DOI: 10.1002/cb.28

  18. Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement

    Psychology & Marketing

    Volume 32, Issue 1, January 2015, Pages: 15–27, Christy Ashley and Tracy Tuten

    Article first published online : 11 DEC 2014, DOI: 10.1002/mar.20761

  19. The Effect of Consumer Multifactorial Gender and Biological Sex on the Evaluation of Cross-Gender Brand Extensions

    Psychology & Marketing

    Volume 30, Issue 9, September 2013, Pages: 794–810, Isabelle Ulrich

    Article first published online : 23 JUL 2013, DOI: 10.1002/mar.20646

  20. Nonprice antecedents of consumer preference for cyber and extension brands

    Journal of Interactive Marketing

    Volume 21, Issue 1, Winter 2007, Pages: 22–35, Maria Sääksjärvi and Saeed Samiee

    Article first published online : 9 JAN 2007, DOI: 10.1002/dir.20072