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There are 14139 results for: content related to: Happiness is drinking beer: a cross-cultural analysis of multimodal metaphors in American and Ukrainian commercials

  1. Coordination, Differentiation, and the Timing of Radio Commercials

    Journal of Economics & Management Strategy

    Volume 15, Issue 4, Winter 2006, Pages: 909–942, Andrew Sweeting

    Version of Record online : 26 OCT 2006, DOI: 10.1111/j.1530-9134.2006.00122.x

  2. You have full text access to this OnlineOpen article
    Neuroscientific evidence for defensive avoidance of fear appeals

    International Journal of Psychology

    Volume 49, Issue 2, April 2014, Pages: 80–88, Loes T. E. Kessels, Robert A. C. Ruiter, Liesbeth Wouters and Bernadette M. Jansma

    Version of Record online : 27 JAN 2014, DOI: 10.1002/ijop.12036

  3. English in television commercials in Belgium, France, Italy, the Netherlands and Spain

    World Englishes

    Volume 34, Issue 4, December 2015, Pages: 576–599, MARIET RAEDTS, NATALIE DUPRÉ, JEF HENDRICKX and SOPHIE DEBRAUWERE

    Version of Record online : 7 AUG 2015, DOI: 10.1111/weng.12161

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    Individual differences in striatum activity to food commercials predict weight gain in adolescents

    Obesity

    Volume 22, Issue 12, December 2014, Pages: 2544–2551, Sonja Yokum, Ashley N. Gearhardt, Jennifer L. Harris, Kelly D. Brownell and Eric Stice

    Version of Record online : 24 AUG 2014, DOI: 10.1002/oby.20882

  5. English in Hungarian advertising

    World Englishes

    Volume 30, Issue 1, March 2011, Pages: 21–40, DOROTTYA PÉTERY

    Version of Record online : 20 FEB 2011, DOI: 10.1111/j.1467-971X.2010.01685.x

  6. A content analysis of television food advertising to children: comparing low and general-nutrition food

    International Journal of Consumer Studies

    Volume 40, Issue 2, March 2016, Pages: 201–210, Hyuksoo Kim, Doohwang Lee, Yangsun Hong, Jungsun Ahn and Ki-Young Lee

    Version of Record online : 5 OCT 2015, DOI: 10.1111/ijcs.12243

  7. Exposure to Alcohol Commercials in Movie Theaters Affects Actual Alcohol Consumption in Young Adult High Weekly Drinkers: An Experimental Study

    The American Journal on Addictions

    Volume 20, Issue 3, May-June 2011, Pages: 285–291, Renske Koordeman, Doeschka J. Anschutz and Rutger C. M. E. Engels

    Version of Record online : 31 MAR 2011, DOI: 10.1111/j.1521-0391.2011.00134.x

  8. Variability in Citizens’ Reactions to Different Types of Negative Campaigns

    American Journal of Political Science

    Volume 55, Issue 2, April 2011, Pages: 307–325, Kim L. Fridkin and Patrick Kenney

    Version of Record online : 13 JAN 2011, DOI: 10.1111/j.1540-5907.2010.00494.x

  9. The strategic timing incentives of commercial radio stations: An empirical analysis using multiple equilibria

    The RAND Journal of Economics

    Volume 40, Issue 4, Winter 2009, Pages: 710–742, Andrew Sweeting

    Version of Record online : 12 OCT 2009, DOI: 10.1111/j.1756-2171.2009.00086.x

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    Ideologies of Motherhood in Contemporary Israeli TV Commercials

    Communication, Culture & Critique

    Volume 10, Issue 1, March 2017, Pages: 58–75, Sigal Barak-Brandes

    Version of Record online : 29 MAR 2016, DOI: 10.1111/cccr.12143

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    Talking Text and Talking Back: “My BFF Jill” from Boob Tube to YouTube

    Journal of Computer-Mediated Communication

    Volume 14, Issue 4, July 2009, Pages: 1050–1079, Graham M. Jones and Bambi B. Schieffelin

    Version of Record online : 3 AUG 2009, DOI: 10.1111/j.1083-6101.2009.01481.x

  12. Memory for Sexual and Nonsexual Television Commercials as a Function of Viewing Context and Viewer Gender

    Applied Cognitive Psychology

    Volume 27, Issue 5, September/October 2013, Pages: 584–592, Jona Leka, Alastair McClelland and Adrian Furnham

    Version of Record online : 30 JUL 2013, DOI: 10.1002/acp.2939

  13. Brand Personification: Introduction and Overview

    Psychology & Marketing

    Volume 31, Issue 1, January 2014, Pages: 1–30, Ronald Jay Cohen

    Version of Record online : 20 DEC 2013, DOI: 10.1002/mar.20671

  14. ‘Whose Game They're Playing’: Nation and Emotion in Canadian TV Advertising during the 2010 Winter Olympics

    Studies in Ethnicity and Nationalism

    Volume 12, Issue 1, April 2012, Pages: 206–226, Steven J. Mock

    Version of Record online : 10 APR 2012, DOI: 10.1111/j.1754-9469.2012.01159.x

  15. Mapping a multidimensional emotion in response to television commercials

    Human Brain Mapping

    Volume 30, Issue 3, March 2009, Pages: 789–796, Jon D. Morris, Nelson J. Klahr, Feng Shen, Jorge Villegas, Paul Wright, Guojun He and Yijun Liu

    Version of Record online : 19 FEB 2008, DOI: 10.1002/hbm.20544

  16. Media and Popular Culture

    Chapter

    Handbook of Child Psychology

    George Comstock and Erica Scharrer

    Published Online : 1 JUN 2007, DOI: 10.1002/9780470147658.chpsy0420

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    Restricting or banning alcohol advertising to reduce alcohol consumption in adults and adolescents

    Intervention Review

    The Cochrane Library

    Nandi Siegfried, David C Pienaar, John E Ataguba, Jimmy Volmink, Tamara Kredo, Mlenga Jere and Charles DH Parry

    Published Online : 4 NOV 2014, DOI: 10.1002/14651858.CD010704.pub2

  18. Pharmaceutical direct-to-consumer advertising and US Hispanic patient-consumers

    Sociology of Health & Illness

    Volume 37, Issue 8, November 2015, Pages: 1337–1351, Kristin K. Barker and Cirila Estela Vasquez Guzman

    Version of Record online : 3 AUG 2015, DOI: 10.1111/1467-9566.12314

  19. English in Macedonian television commercials

    World Englishes

    Volume 31, Issue 1, March 2012, Pages: 15–29, SLOBODANKA DIMOVA

    Version of Record online : 22 FEB 2012, DOI: 10.1111/j.1467-971X.2011.01731.x

  20. Cultural Schemas for Racial Identity in Canadian Television Advertising

    Canadian Review of Sociology/Revue canadienne de sociologie

    Volume 51, Issue 2, May 2014, Pages: 152–169, Shyon Baumann and Loretta Ho

    Version of Record online : 13 APR 2014, DOI: 10.1111/cars.12040