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There are 40447 results for: content related to: Perspective: The Emergence of Product Design as a Field of Marketing Inquiry *

  1. Reducing Ongoing Product Design Decision-Making Bias

    Journal of Product Innovation Management

    Volume 25, Issue 6, November 2008, Pages: 528–545, Michael Antioco, Rudy K. Moenaert and Adam Lindgreen

    Version of Record online : 9 SEP 2008, DOI: 10.1111/j.1540-5885.2008.00320.x

  2. Exploring Robust Design Capabilities, Their Role in Creating Global Products, and Their Relationship to Firm Performance

    Journal of Product Innovation Management

    Volume 22, Issue 2, March 2005, Pages: 144–164, K. Scott Swan, Masaaki Kotabe and Brent B. Allred

    Version of Record online : 24 FEB 2005, DOI: 10.1111/j.0737-6782.2005.00111.x

  3. The Different Roles of Product Appearance in Consumer Choice

    Journal of Product Innovation Management

    Volume 22, Issue 1, January 2005, Pages: 63–81, Mariëlle E. H. Creusen and Jan P. L. Schoormans

    Version of Record online : 22 DEC 2004, DOI: 10.1111/j.0737-6782.2005.00103.x

  4. Linking Marketing and Engineering Product Design Decisions via Analytical Target Cascading

    Journal of Product Innovation Management

    Volume 22, Issue 1, January 2005, Pages: 42–62, Jeremy J. Michalek, Fred M. Feinberg and Panos Y. Papalambros

    Version of Record online : 22 DEC 2004, DOI: 10.1111/j.0737-6782.2005.00102.x

  5. Exploring the Appeal of Product Design: A Grounded, Value-Based Model of Key Design Elements and Relationships

    Journal of Product Innovation Management

    Volume 27, Issue 5, September 2010, Pages: 640–657, Charles H. Noble and Minu Kumar

    Version of Record online : 7 JUL 2010, DOI: 10.1111/j.1540-5885.2010.00742.x

  6. Abstracts

    Journal of Product Innovation Management

    Volume 24, Issue 4, July 2007, Pages: 392–403, Kenneth B. Kahn

    Version of Record online : 18 JUN 2007, DOI: 10.1111/j.1540-5885.2007.00257.x

  7. Investment in Design and Firm Performance: The Mediating Role of Design Management

    Journal of Product Innovation Management

    Volume 26, Issue 4, July 2009, Pages: 424–440, Ricardo Chiva and Joaquín Alegre

    Version of Record online : 4 MAY 2009, DOI: 10.1111/j.1540-5885.2009.00669.x

  8. The Impact of Product Modularity on New Product Performance: Mediation by Product Innovativeness

    Journal of Product Innovation Management

    Volume 28, Issue 2, March 2011, Pages: 270–284, Antonio K. W. Lau, Richard C. M. Yam and Esther Tang

    Version of Record online : 11 FEB 2011, DOI: 10.1111/j.1540-5885.2011.00796.x

  9. Knowledge Sharing in Interorganizational Product Development Teams: The Effect of Formal and Informal Socialization Mechanisms

    Journal of Product Innovation Management

    Volume 26, Issue 2, March 2009, Pages: 156–172, Benn Lawson, Kenneth J. Petersen, Paul D. Cousins and Robert B. Handfield

    Version of Record online : 28 JAN 2009, DOI: 10.1111/j.1540-5885.2009.00343.x

  10. Breakthrough Scanning, Supplier Knowledge Exchange, and New Product Development Performance

    Journal of Product Innovation Management

    Volume 28, Issue 6, November 2011, Pages: 930–942, Paul D. Cousins, Benn Lawson, Kenneth J. Petersen and Robert B. Handfield

    Version of Record online : 27 JUL 2011, DOI: 10.1111/j.1540-5885.2011.00854.x

  11. Embodied Cognition and New Product Design: Changing Product Form to Influence Brand Categorization

    Journal of Product Innovation Management

    Volume 22, Issue 2, March 2005, Pages: 165–176, Robert Kreuzbauer and Alan J. Malter

    Version of Record online : 24 FEB 2005, DOI: 10.1111/j.0737-6782.2005.00112.x

  12. Developing Innovations Based on Analogies: Experience from Design and Engineering Consultants

    Journal of Product Innovation Management

    Volume 27, Issue 3, May 2010, Pages: 418–436, Katharina Kalogerakis, Christian Lüthje and Cornelius Herstatt

    Version of Record online : 22 MAR 2010, DOI: 10.1111/j.1540-5885.2010.00725.x

  13. Inconclusive Innovation “Returns”: A Meta-Analysis of Research on Innovation in New Product Development

    Journal of Product Innovation Management

    Volume 27, Issue 7, December 2010, Pages: 1065–1081, Roger J. Calantone, Nukhet Harmancioglu and Cornelia Droge

    Version of Record online : 14 OCT 2010, DOI: 10.1111/j.1540-5885.2010.00771.x

  14. Product Technology Transfer in the Upstream Supply Chain

    Journal of Product Innovation Management

    Volume 20, Issue 6, November 2003, Pages: 444–467, Mohan V. Tatikonda and Gregory N. Stock

    Version of Record online : 9 OCT 2003, DOI: 10.1111/1540-5885.00042

  15. Development of a Design Audit Tool for SMEs

    Journal of Product Innovation Management

    Volume 24, Issue 4, July 2007, Pages: 335–368, James Moultrie, P. John Clarkson and David Probert

    Version of Record online : 18 JUN 2007, DOI: 10.1111/j.1540-5885.2007.00255.x

  16. Antecedents and Consequences of Reflexivity in New Product Idea Screening

    Journal of Product Innovation Management

    Volume 28, Issue 5, September 2011, Pages: 662–679, Wafa Hammedi, Allard C. R. van Riel and Zuzana Sasovova

    Version of Record online : 11 APR 2011, DOI: 10.1111/j.1540-5885.2011.00831.x

  17. What about Design Newness? Investigating the Relevance of a Neglected Dimension of Product Innovativeness

    Journal of Product Innovation Management

    Volume 26, Issue 6, November 2009, Pages: 601–615, Katrin Talke, Sören Salomo, Jaap E. Wieringa and Antje Lutz

    Version of Record online : 31 AUG 2009, DOI: 10.1111/j.1540-5885.2009.00686.x

  18. Balancing Development Costs and Sales to Optimize the Development Time of Product Line Additions

    Journal of Product Innovation Management

    Volume 27, Issue 3, May 2010, Pages: 336–348, Fred Langerak, Abbie Griffin and Erik Jan Hultink

    Version of Record online : 22 MAR 2010, DOI: 10.1111/j.1540-5885.2010.00720.x

  19. When Visual Product Features Speak the Same Language: Effects of Shape-Typeface Congruence on Brand Perception and Price Expectations

    Journal of Product Innovation Management

    Volume 28, Issue 4, July 2011, Pages: 599–610, Thomas J. L. van Rompay and Ad T. H. Pruyn

    Version of Record online : 6 APR 2011, DOI: 10.1111/j.1540-5885.2011.00828.x

  20. Escalation, De-escalation, or Reformulation: Effective Interventions in Delayed NPD Projects

    Journal of Product Innovation Management

    Volume 28, Issue 6, November 2011, Pages: 848–867, Kim E. van Oorschot, Fred Langerak and Kishore Sengupta

    Version of Record online : 5 JUL 2011, DOI: 10.1111/j.1540-5885.2011.00846.x